房地产项目可行性研究报告模板

研究报告

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房地产项目可行性

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目 录

第一章 项目总论 ·························································· 4 1.1、 项目概况 ···························································· 4 1.1.1项目开发公司简介 ·············································· 4 1.1.2项目简介 ·························································· 4 1.1.3项目简介开发用地的取得 ····································· 5 1.2、 编制依据 ···························································· 5

1.3、 结论 ································································ 5 第二章 项目背景及必要性 ·············································· 6

2.1、 项目背景 ··························································· 6 2.1.1、 益阳市地理概况 ············································ 6 2.1.2、 益阳市近期经济概况 ······································· 6 2.1.3益阳市东部新区概况 ·········································· 7 2.2、 项目建设必要性 ················································· 7 2.2.1、 项目建设的宏观意义 ······································· 7 2.2.2、 项目建设符合东部新区的规划发展 ····················· 7 2.1.3项目建设迎合东部新区的需求 ······························ 10 第三章 市场分析 ·························································· 10

3.1、 房地产市场现状分析··········································· 10 3.2、 益阳市房地产现状·············································· 11 3.2.1、 益阳市市场状况 ············································ 11

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3.2.2、 益阳市房地产投资现状 ···································· 11 3.2.3、 益阳市房地产市场价格走向 ······························ 13

3.3、 区域房地产市场状况··········································· 13 3.3.1、 区域房地产现状 ············································ 13 3.3.2、 区域竞争对手分析 ·········································· 14 3.3.3、 项目目标客户分析 ·········································· 16 第四章 营销策略 ·························································· 16 4.1、 项目定位 ··························································· 16 4.1.1、 项目地理位置定位 ········································· 16 4.1.2、 项目产品定位 ················································ 17 4.1.3、 价格定位 ······················································ 19 4.1.4、 项目SWOT分析 ·········································· 20 4.2、 销售方案 ··························································· 21 4.2.1前期宣传 ·························································· 21 4.2.2、 销售计划 ····················································· 22 第五章 项目建设方案 ···················································· 24

5.1、 项目规划设计方案·············································· 24 5.2、 项目建设内容、 规模 ·········································· 24 5.3、 项目配套设计概况·············································· 25 5.3.1项目内交通系统 ·············································· 25 5.3.2项目内绿化系统 ··············································· 25

5.4、 项目结构、 水电设计 ········································· 26

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5.4.1、 结构设计 ···················································· 26

5.4.2、 给排水设计 ··············································· 26 5.4.3、 电气设计 ··················································· 27 5.5、 项目建设进度安排·············································· 28 第六章 投资估算与资金筹措 ·········································· 29

6.1、 估算编制依据 ···················································· 29 6.2、 总投资估算 ······················································· 29 6.3、 用款计划和资金筹措··········································· 32 6.3.1、 资金来源 ···················································· 32 6.3.2、 投资计划与资金筹措 ····································· 32 第七章 财务效益评价 ···················································· 33

7.1、 销售收入计划 ···················································· 33 7.2、 销售税金 ·························································· 34 7.3、 现金流量表分析 ················································ 34 7.4、 利润表分析 ························································ 36

7.5、 风险分析 ·························································· 37 7.6、 盈亏平衡分析 ···················································· 38 7.7、 敏感性分析 ······················································· 38第八章 结论与建议 ························································ 39

8.1、 结论 ································································ 39 8.2、 建议 ································································ 39

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第一章 项目总论

1.1、 项目概况 1.1.1项目开发公司简介

湖南省建筑工程集团为湖南省首家房建总承包特级企业,具有建筑安装,路桥施工,房地产开发, 勘察设计,工程监理,招标代理,对外工程承包等综合实力,生产经营资资本20亿元以上,年生产能力逾200亿元。

集团总公司成立50余年来, 经营版图扩展到全国各省、 市、 自治区和海外30多个国家、 地区, 300余项工程分别荣获中国建筑工程鲁班奖、 国家优质工程奖、 湖南芙蓉奖、 湖南省优质工程奖。

近年来, 集团总公司积极实施”全员入市”理念, 连续九年创28项鲁班奖。连续四年荣获全国企业500强, 并进入”中国承包商及工程设计企业双60强”, 先后被评为”十五全国建设科技进步先进集体”、 ”全国优秀施工企业”、 ”全国明星施工企业”、 ”全国诚信企业示范单位”、 ”湖南省文明单位”, 被授予”中国建设系统信用、 信誉AAA级单位”、 银行”AAA”信用等级和”黄金客户”等称号。

1.1.2项目简介

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