国际营销渠道 简述

True / False Questions

1 The distribution process includes promotion of goods and services by sellers and resellers.

2 The distribution channel process includes all activities, beginning with the manufacturer and ending with the retailer.

3 In the context of distribution patterns, wholesaling shows a greater diversity in its structure than does retailing.

4 In the traditional distribution structure, independent agencies that provide facilitating functions are nonexistent or underdeveloped.

5 As traditional channel structures are changing, importers and retailers are also becoming involved in new product development.

6 One of the trends of modern channel structure is that more and more traditioanal retailers become e-commerce retailers.

Ture

7 Domestic middlemen offer many advantages for companies with large international sales volume.

8 Domestic middlemen are most likely to be used when the marketer desires to minimize financial and management investment.

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