WORD 格式 . 可编辑
高级商务英语 (BEC)考试历年真题
BEC商务英语高级考试历年真题 (1)
The Negotiating Table
You can negotiate virtually anything. Projects, resources,
expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually
negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him. The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying
to persuade the other round to their point of view. Negotiation requires ‘yes”. This can be a problem because one two people at the end saying
of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested. It is a misconception that skilled negotiators are smooth operators
in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to makethem feel better than you but, For example,
dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you. Dr Cohensuggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers
and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to becometheir best friends but being too clever will alienate them. A lot of deals are made on
impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.
技术资料分享
WORD 格式 . 可编辑
Inevitably some deals will not succeed. Generally the longer the
negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any
deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.
De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process
within families perfectly. If Mumrefuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the
grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.
15 Dr Cohen treats negotiation as a game in order to A put people at ease B remain detached C be competitive D impress rivals 16 Many people say
“no” to a suggestion in the beginning to
A convince the other party of their point of view B show they are not really interested C indicate they wish to take the easy option D protect their company
’s situation
17 Dr Cohen says that when you are trying to negotiate you should A adapt your style to the people you are talking to B make the other side feel superior to you C dress in a way to make you feel comfortable.
技术资料分享
WORD 格式 . 可编辑
D try to make the other side like you
18 According to Dr Cohen, understanding the other person will help you to
A gain their friendship B speed up the negotiations C plan your next move.
Dconvince them of your point of view 19 Deals sometimes fail because A negotiations have gone on too long B the companies operate in different ways C one party risks more than the other. D the lawyers work too slowly
20 Dr Cohen mentions children ’s negotiation techniques to show that you should
A be prepared to try every route B try not to make people feel guilty C be careful not to exhaust yourself D control the decision-making process. 关于 negotiating techniques
的文章。 传统的阅读题型，相对比较容易。
15 题，答案很明显： he says this helps him drain the emotional content from his conversation 。帮助他抽离他的谈话中的感情成分。要想选对，只需要知道选项 B 中 detached 的含义： not reacting to or becoming involved in something in an emotional way
16 题，这题貌似只能采取排除法。因为几个选项和原文的对应都不是太明
显。问为什么很多人在一开始要对一个建议说“不”。 答案是第二段的最后一 句： Top managementmay well reject the idea initiallybecause it is the safer
。最高 option but they would not be there if they were not interested.
管理层在一开始可能会拒绝这个建议， 因为这样是一个更安全的选择。 但是如果
技术资料分享
相关推荐：
loading