公司相关文字资料

公司相关文字资料

上海御致宝食品有限公司基本材料

一、 品牌

品牌故事 2012年秋，五位喜欢徒步旅游的MBA同学途经川北山区的一个小村庄，一股浓郁的肉香吸引他们走进一农家小院，有幸品尝了老奶奶做的红烧肉。吃后顿觉肥而不腻、满口留香,堪称人间美味。便向老奶奶讨教烧制秘方，老奶奶一边吸着土烟，一边自豪的说道：“这可是从前皇帝吃的猪肉…….”聊天中得知她家祖上做过御厨，且对食材挑剔，回乡荣养时得承皇恩御赐贡猪。因品种关系，贡猪饲养时间长、口感极佳，远近弛名。

这一次的经历和御厨的故事触动了这五位同学对健康美食的向往：这么美味健康的来自大山深处的好食材应该让家人和朋友一起分享，并成为大众餐桌食品。强烈的商业意识外加对健康美味的朴素追求，于是为大众寻找健康美味食材的 “御致宝”品牌应运而生。

In the autumn of 2012, five MBA classmates, who were all interested in hiking, passed a small village in the mountainous area of North Sichuan. Being attracted by a strong and delicious smell of meat, they walked into the yard of a farmer’s home. They were lucky enough to have a taste of the braised pork in brown sauce cooked by a grandma. The fat but not greasy dish filled their mouth with meat fragrance. It was so delicious! They asked about the secret recipe for this delicious dish. The grandma, while smoking, told them proudly that the pork was once a tribute sent to the emperor's court. They also learned that the ancestor of the grandma was a royal chef and was allowed to get some tribute pigs when he retired and returned to his hometown. This tribute pig has a longer breeding periods and is famous for its superb delicacy。

This experience and the story about the royal chef stimulated the yearning of the classmates for healthy and delicious food. They thought they should share the good ingredients from remote mountains with their families and friends and present it to the dinner table of the public. So, Yourspoll, a brand aiming to find healthy and delicious ingredients for people, came into being for a strong sense of commerce and a simple love of healthy and delicious foods.

1、 品牌使命：高端食材成就健康美味。

1. Brand mission: To provide health and deliciousness with high-end ingredients. 2、品牌目标：做高端食材第一品牌。

2. Brand goal: To be the top one brand of high-end foods ingredients.

3、品牌理念：以高端食材为基础，倡导有机简单的家庭烹饪和生活方式，整合打造出健康/美味等多种元素融合的食材。

3. Brand concept: Based on high-end ingredients, to advocate organic and simple family cooking and living styles and provide ingredients blending with multiple elements such as health, deliciousness and so on.

4、品牌定位：健康美味的品质，主力满足中国中、高端家庭对食材的需求。

4. Brand positioning: To mainly meet the needs of middle and upper level families’ demands of high-quality, healthy and delicious food ingredients 5、品牌广告语：“御致宝，看得见的美味”。 5. Brand slogan: Yourspoll, the Flavor You Can See. 二、 企业相关

公司简介

上海御致宝食品有限公司是一家从事源头把控、品牌运营及市场营销于一体的高端食材

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公司相关文字资料

运营商。公司坚持踏踏实实做事，实实在在做好食材的原则，将产品研发、市场营销与高端服务相结合，开创高端食材产业新型服务的运营模式。

公司自创立伊始就以弘扬中华“健康美味，食材至上”的饮食文化，打造高端食材品牌为己任，倡导健康的家庭烹饪和生活方式，致力于让终端消费者体验高端食材之健康美味，努力成为高端食材产业的引导者。公司致力于遍访各地为我们的家人和朋友精挑细选出自然生长、精妙口味的健康食材。 I. Company profile

Shanghai Yourspoll Foods Co., Ltd. is a high-end foods ingredients operator integrating foods sources control, brand operation and marketing. Adhering to a principle of working in a down-to-earth way and providing truly good-quality ingredients, it combines products R & D, marketing and high-end service and strives to create a new operation model in high-end foods ingredients industry.

Since its establishment, the company has been aiming to promote the Chinese food culture emphasizing health, delicacy and ingredients and build a high-end foods ingredients brand. Advocating a healthy family cooking and living style, it is committed to being a leader in its industry to enable end consumers to enjoy the healthy delicacy of high-end ingredients. Efforts have been and will be continuously made on selecting natural, healthy and tasty materials all over the world for our families and friends. 企业文化: 您的笑容，我的价值

企业目标：以健康美味为宗旨，创一流服务企业 企业宗旨：服务成就品牌，诚信铸就未来

企业经营理念: 以”价值经营“原则为主体，强化服务意识，塑造高附加值的消费者口碑品牌。

Corporate culture: Your Smile, My Value

Corporate goal: To be the first-class service enterprise by taking the healthy delicacy foods for the

company purpose.

Corporate purpose: To build a brand with service and create a future with integrity. Service achieve brand, Integrity cast future

Corporate management philosophy: Based on value management, to enhance service awareness and build a brand recognized by consumers with“Value management” Principle as the main philosophy, to strengthen service awareness and build a high value-added brand recognized by consumers. 三、 产品相关

御致宝猪肉

? 来自大山深处的生态放养猪

? 62.5%血统的特种山猪被相关科研机构认定为中国品质最优良的猪种

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? 特种山猪肉比100%的纯种野猪肉更为鲜嫩、醇香，其营养价值更加有利于人类吸收 ? 山林放养降低脂肪含量、提高瘦肉率 ? 无激素、无抗生素造就健康美味猪肉

Advantages of Yourspoll pork

The natural free range pigs are originated from the remote mountians

As descent of wild boar (62.5%), the special mountain pigs are rated as the best breed in China by related research institutions.

Compared with pure wild boar, the meat of special wild boar is more fresh, tender and fragrant, and the nutrients is more conducive to human absorption.

Reared in mountains in a free manner, the pigs have a lower content of fat and a higher content of lean meat accordingly.

Healthy and finest porks are ensured through a rearing way free of any hormones and antibiotics.

御致宝猪肉亚油酸含量较高，亚油酸是科学界公认的人体最重要和必需的脂肪酸，长期食用山猪肉有助于降低血脂、降低血液胆固醇，促进胆固醇分解为胆酸，抑制人体对胆固醇的吸收，是百益无一害的天赐佳品。

有机山猪肉可烹制滋补的营养菜和营养汤，孕妇和小孩也可以安心食用，给生活带来高品质的享受。

Yourspoll porks have a high content of linoleic acid which is the only essential fatty acid for human. If you include mountain pigs’ meat in your diet continuously, you’ll enjoy a lower level of blood lipid and cholesterol. It is the best gift granted by God.

The mountian pids’ meat can be cooked as nutritious dishes and soups. They are also suitable for pregnant women. It brings you wonderful high quality life

御致宝牛肉： ? 优良的基因

御致宝牛肉来自澳洲，所有牛只都经过严格的DNA认证，每头牛都有一个“身份证”，包含培育农场、出生日期、病历、父母代等信息，澳洲苍翠的牧场和高原地区为养殖高品质的和牛肉提供了理想环境。 ? 入口即化的口味

御致宝牛肉大理石花纹明显，又称“雪花肉”，其脂肪分布平均细致，肉细嫩多汁。而且肌肉脂肪中饱和脂肪酸含量低，风味独特。 ? 高营养、低脂肪、低胆固醇 御致宝牛肉的营养价值很高，它的蛋白质含量为17%，生物价为79，其平均脂肪含量为20%。

御致宝牛肉的胆固醇含量低，每百克胆固醇平均含量为145毫克，仅为等重鸡蛋的1/4，饱和脂肪酸的含量比不饱和脂肪酸少，低于鸡肉、鱼类和蛋类。矿物质钙、铁和锌的含量，远高于黄牛，是猪肉、羊肉的二至数十倍。

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