生鲜农产品物流模式的构建

摘 要

生鲜农产品易于腐烂、难贮存、不易长时间运输，生产者所面临的市场风险很大，很多生鲜农产品无法实现“货畅其流”和“物尽其值”，适宜的生鲜农产品物流体系就显得尤为重要。本文将广东省生鲜农产品物流体系的构建作为一个例子进行系统研究。首先对其物流发展的现状进行分析，探寻制约其发展的因素，并在此基础上构建广东省生鲜农产品物流体系，这对解决广东省生鲜农产品供给与消费之间的矛盾，提高农产品竞争力，增加农民的收入有重要意义。同时，在物流体系的建设和管理中，还应当加强区域物流体系的发展与规划，完善“绿色通道”与物流信息体系等基础设施的建设，尽快制定出物流行业发展的统一标准。针对地方政府而言，可以大力支持物流运作主导经济体加快发展。

关键词：生鲜农产品，物流体系，构建研究

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ABSTRACT

Fresh agricultural products are difficult to store and transport for a long time , producers are face great market risk . Many fresh agricultural products can not achieve the “smooth flow of goods ” and “make the best value” . So , an appropriate fresh agricultural products logistics system becomes particularly important . In this paper , constructing fresh agricultural products logistics system in Guangdong Province was systemic research as a example . Firstly , it analyzed the state of logistics system development and explored the factors constraining the development . On that basis it constructed fresh agricultural products logistics system in Guangdong Province ; this can sove the contradiction between supply and consumption of fresh agricultural products in Guangdong and improve the competitiveness of agricultural products . Meanwhile, in the construction and management of logistics system, should also strengthen the regional logistics system development and planning, improve the \information system and other infrastructure, work out the logistics industry development of uniform standards. For local government ,we can support the logistics operation to speed up the development of the leading economies. -

KEY WORDS：fresh agricultural products , logistics system , construction research

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目 录

前 言.......................................................... 5 第1章 生鲜农产品物流体系相关概念.............................. 7

1.1有关概念的界定........................................... 7

1.1.1“绿色通道”与生鲜农产品............................ 7 1.1.2物流与生鲜农产品 ................................... 7 1.1.3生鲜农产品物流体系 ................................. 8 1.2生鲜农产品物流体系相关理论............................... 8

1.2.1生鲜农产品物流体系对生鲜农产品市场的影响 ........... 8 1.2.2生鲜农产品物流体系的要素与特征 ..................... 9 1.2.3生鲜农产品物流体系的结构 .......................... 10 1.3我国生鲜农产品物流体系发展的现状........................ 10 第2章 生鲜农产品物流环境分析及发展战略定位——以广东省为例... 12

2.1广东省生鲜农产品物流发展现状与问题...................... 12 2.2广东省生鲜农产品物流发展的SWOT分析..................... 13

2.2.1优势 .............................................. 13 2.2.2劣势 .............................................. 14 2.2.3机遇 .............................................. 14 2.2.4挑战 .............................................. 15 2.3广东省物流发展战略定位.................................. 16 第3章 生鲜农产品物流模式的构建——以广东省为例............... 17

3.1广东省生鲜农产品物流体系构建的基本要求.................. 17

3.1.1基本原则 .......................................... 17 3.1.2基本目标 .......................................... 18 3.2生鲜农产品物流的运作模式................................ 18

3.2.1批发市场主导模式 .................................. 18

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3.2.2行业协会主导模式 .................................. 20 3.2.3超市主导连锁模式 .................................. 20 3.2.4第三方物流主导模式 ................................ 21 3.3广东省生鲜农产品物流体系的构建.......................... 22 第4章 生鲜农产品物流体系管理措施及建议....................... 24

4.1加强区域物流发展规划与协调.............................. 24 4.2完善“绿色通道”建设.................................... 25 4.3加快物流信息体系建设.................................... 26 4.4加快物流标准化建设...................................... 27 4.5政府支持物流运作主导经济体加快发展...................... 28 结 论......................................................... 30 致 谢......................................................... 31 参考文献....................................................... 32

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