企业战略管理影视分析案例——《让子弹飞》
摘要
俗话说：“三年发展靠机遇，十年发展靠战略.”明晰的战略对于一个企业的发展至关重要，它是航标、是指南针能够指引企业在正确的发展轨道上前进。对于一个想持久发展，基业长青的企业而言，没有正确的战略指引想要达成目标是非常困难的。战略管理用一句简单的话概括：“战略就是方向”。而目前中国中小企业最缺乏的能力是制定正确战略和战略管理的能力。管理学之父彼得德鲁克的一句话说的非常的经典“每当你看到一个伟大的企业，必定有人做出过远大的决策。”他说的决策其实就是战略，就是一个企业未来的发展方向。简而言之，客观上讲中国企业战略管理水平低下，对战略的价值观认识也不够全面，同时战略决策随意性大，这些问题都严重阻碍了企业自身的发展。本文将通过对《让子弹飞》的影视研究，借助生动、形象的电影剖析出张麻子在带领一群人马进入鹅城后如何制定战略与黄四爷斡旋、突围，将鹅城人民的内心的怒火一点点的点燃直至最后取得彻底胜利，扳倒一方恶霸黄四郎。
企业战略相对意义上是一个比较虚的，看不见的东西，它像企业文化一样虽然表面上摸不着，看不见，但是却是一个企业发展必不可少的法宝，是一个企业的魂。之所以用《让子弹飞》为案例作为研究对象，一是因为电影本身非常的优秀，是姜文的呕心沥血之作，更有葛优等大腕的加盟，为这部影片加重了不少，加上票房业绩的突出，使得这部电影有很多的群众基础。二是与企业战略管理相关的知识确实在电影中很多的章节和片段得到淋漓尽致的运用和发挥。本文共分为四大部分，第一部分对于战略的相关概念做了一个清晰的阐述；第二部分探讨了目前国内在企业战略管理方面存在的不足之处，第三部分结合企业战略管理着重分析了在《让子弹飞》中战略是如何运用和阐释的，最后对本篇文章和战略又进行了一下概括和总结。总之,由于《让子弹飞》电影本身的上映成功和电影情节的展现都有很多和企业战略管理相同之处，所以对这部影片的研究能够对中国企业在制定战略和执行战略方面起到一个很好的借鉴和帮助作用，进而为整个中国企业在未来的发展道路上提供强大的动力支持和方向上的指引。
关键词： 《让子弹飞》 战略 管理 执行力 创新
abstract
As the saying goes: \ten years development by strategy.\development is very important, it is a beacon, is a compass to guide the
development of the enterprise in the right direction into. For a want to the lasting development, the base industry ever green enterprise is concerned, no correct strategy guide want to reach your goal is very difficult. Strategic management in one simple sentence summary: \is the direction\enterprises lack most is the ability to formulate correct strategy and strategic management ability. Management guru Peter drucker said a very classic \a great decision.\He said the decision is actually strategy, is a enterprise future development direction. In short, objectively speaking Chinese enterprise strategic management level is low, the strategic values understanding also is not comprehensive enough, and at the same time, strategic decision optional the gender is big, these problems can seriously hindered the development of the enterprise itself. This paper will be through the \of vivid, image film analysis out a pock-marked in led a group of men into the goose after city how to formulate a strategy and yellow grandpa four mediate, Sally, will goose city people's inner anger a little light until the last obtain complete victory, down one side bully yellow koga.
Enterprise strategic relative sense is a more virtual, see things, it is like the enterprise culture as though on the surface touch, see, but it is a magic weapon of the enterprise development essential, is an enterprise's soul. With the \the bullets fly\for case as the research object, because the film itself is very good, is jiang wen's dedicated work, such as the big shots are more ge you to join in, for the film increased a lot, with the box office performance outstanding, make this movie has a lot of mass base. The second is and enterprise strategic management related knowledge does in the movie a lot of chapters and fragment to get incisively and vividly use and play. This paper is divided into four parts, the first part of the strategy for the related concepts made a clear paper; The second part discusses the present domestic in the enterprise strategic management at the insufficiencies in the third part combined with enterprise strategy management analyzed emphatically in the let bullets fly \
article and strategy and a generalization and summarization. In a word, because the let bullets fly \release of success and the plot of the film show there are many and enterprise strategic management in common, so for the film to the research to Chinese enterprises in making strategic and operational strategy plays a very good reference and help for the role, and Chinese enterprise in the future path of development provides a powerful force on the support and direction guidance.
Key words：\the bullets fly\Innovation
目录
第一章 绪论
1.1企业战略管理的概念界定及目的?????????? 1.1.1何为战略？?????????????????? 1.1.2何为企业战略？???????????????? 1.1.3何为企业战略管理？?????????????? 1.1.4企业战略管理的发展历程及新趋势??????? 第二章 研究影视《让子弹飞》的目的所在?????????
第三章 目前国内企业战略管理存在明显不足???????? 3.1企业领导者素质差???????????????? 3.2战略管理观念意识淡薄?????????????? 3.3无长远规划，随意性大且缺乏创新性?????????
3.4战略执行能力差???????????????? 3.5缺乏对战略实施的评估机制???????????? 第四章 影视战略运用分析??????????????? 4.1影视简介??????????????? 4.2 《让子弹飞》电影片段中的战略运用??? 4.2.1坚定清晰的目标战略—追求公平正义???? 4.2.2追求创新，定位精准—-赚有钱有势人的钱????
4.2.3信息化的高科技战略--哨子作战???????
4.2.4实现战略不能一蹴而就，应稳扎稳打--让子弹“飞”一会?? 4.2.5制定出受人尊敬的战略--“我要站着把钱给挣了！”??
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