ÆóÒµÕ½ÂÔ¹ÜÀíÓ°ÊÓ·ÖÎö°¸Àý¡ª¡ª¡¶ÈÃ×Óµ¯·É¡·
ÕªÒª
Ë×»°Ëµ£º¡°ÈýÄê·¢Õ¹¿¿»úÓö£¬Ê®Äê·¢Õ¹¿¿Õ½ÂÔ.¡±Ã÷ÎúµÄÕ½ÂÔ¶ÔÓÚÒ»¸öÆóÒµµÄ·¢Õ¹ÖÁ¹ØÖØÒª£¬ËüÊǺ½±ê¡¢ÊÇÖ¸ÄÏÕëÄܹ»Ö¸ÒýÆóÒµÔÚÕýÈ·µÄ·¢Õ¹¹ìµÀÉÏǰ½ø¡£¶ÔÓÚÒ»¸öÏë³Ö¾Ã·¢Õ¹£¬»ùÒµ³¤ÇàµÄÆóÒµ¶øÑÔ£¬Ã»ÓÐÕýÈ·µÄÕ½ÂÔÖ¸ÒýÏëÒª´ï³ÉÄ¿±êÊǷdz£À§Äѵġ£Õ½ÂÔ¹ÜÀíÓÃÒ»¾ä¼òµ¥µÄ»°¸ÅÀ¨£º¡°Õ½ÂÔ¾ÍÊÇ·½Ïò¡±¡£¶øÄ¿Ç°ÖйúÖÐСÆóÒµ×îȱ·¦µÄÄÜÁ¦ÊÇÖÆ¶¨ÕýÈ·Õ½ÂÔºÍÕ½ÂÔ¹ÜÀíµÄÄÜÁ¦¡£¹ÜÀíѧ֮¸¸±ËµÃµÂ³¿ËµÄÒ»¾ä»°ËµµÄ·Ç³£µÄ¾µä¡°Ã¿µ±Äã¿´µ½Ò»¸öΰ´óµÄÆóÒµ£¬±Ø¶¨ÓÐÈË×ö³ö¹ýÔ¶´óµÄ¾ö²ß¡£¡±Ëû˵µÄ¾ö²ßÆäʵ¾ÍÊÇÕ½ÂÔ£¬¾ÍÊÇÒ»¸öÆóҵδÀ´µÄ·¢Õ¹·½Ïò¡£¼ò¶øÑÔÖ®£¬¿Í¹ÛÉϽ²ÖйúÆóÒµÕ½ÂÔ¹ÜÀíˮƽµÍÏ£¬¶ÔÕ½ÂԵļÛÖµ¹ÛÈÏʶҲ²»¹»È«Ã棬ͬʱսÂÔ¾ö²ßËæÒâÐÔ´ó£¬ÕâЩÎÊÌâ¶¼ÑÏÖØ×è°ÁËÆóÒµ×ÔÉíµÄ·¢Õ¹¡£±¾ÎĽ«Í¨¹ý¶Ô¡¶ÈÃ×Óµ¯·É¡·µÄÓ°ÊÓÑо¿£¬½èÖúÉú¶¯¡¢ÐÎÏóµÄµçÓ°ÆÊÎö³öÕÅÂé×ÓÔÚ´øÁìһȺÈËÂí½øÈë¶ì³ÇºóÈçºÎÖÆ¶¨Õ½ÂÔÓë»ÆËÄÒ¯ÎÓÐý¡¢Í»Î§£¬½«¶ì³ÇÈËÃñµÄÄÚÐĵÄÅ»ðÒ»µãµãµÄµãȼֱÖÁ×îºóÈ¡µÃ³¹µ×ʤÀû£¬°âµ¹Ò»·½¶ñ°Ô»ÆËÄÀÉ¡£
ÆóÒµÕ½ÂÔÏà¶ÔÒâÒåÉÏÊÇÒ»¸ö±È½ÏÐéµÄ£¬¿´²»¼ûµÄ¶«Î÷£¬ËüÏñÆóÒµÎÄ»¯Ò»ÑùËäÈ»±íÃæÉÏÃþ²»×Å£¬¿´²»¼û£¬µ«ÊÇÈ´ÊÇÒ»¸öÆóÒµ·¢Õ¹±Ø²»¿ÉÉٵ퍱¦£¬ÊÇÒ»¸öÆóÒµµÄ»ê¡£Ö®ËùÒÔÓá¶ÈÃ×Óµ¯·É¡·Îª°¸Àý×÷ΪÑо¿¶ÔÏó£¬Ò»ÊÇÒòΪµçÓ°±¾Éí·Ç³£µÄÓÅÐ㣬ÊǽªÎĵÄÅ»ÐÄÁ¤ÑªÖ®×÷£¬¸üÓиðÓŵȴóÍóµÄ¼ÓÃË£¬ÎªÕⲿӰƬ¼ÓÖØÁ˲»ÉÙ£¬¼ÓÉÏÆ±·¿Òµ¼¨µÄÍ»³ö£¬Ê¹µÃÕⲿµçÓ°ÓкܶàµÄȺÖÚ»ù´¡¡£¶þÊÇÓëÆóÒµÕ½ÂÔ¹ÜÀíÏà¹ØµÄ֪ʶȷʵÔÚµçÓ°ÖкܶàµÄÕÂ½ÚºÍÆ¬¶ÎµÃµ½ÁÜÀ쾡ÖµÄÔËÓúͷ¢»Ó¡£±¾ÎĹ²·ÖΪËĴ󲿷֣¬µÚÒ»²¿·Ö¶ÔÓÚÕ½ÂÔµÄÏà¹Ø¸ÅÄî×öÁËÒ»¸öÇåÎúµÄ²ûÊö£»µÚ¶þ²¿·Ö̽ÌÖÁËĿǰ¹úÄÚÔÚÆóÒµÕ½ÂÔ¹ÜÀí·½Ãæ´æÔڵIJ»×ãÖ®´¦£¬µÚÈý²¿·Ö½áºÏÆóÒµÕ½ÂÔ¹ÜÀí×ÅÖØ·ÖÎöÁËÔÚ¡¶ÈÃ×Óµ¯·É¡·ÖÐÕ½ÂÔÊÇÈçºÎÔËÓúͲûÊ͵ģ¬×îºó¶Ô±¾ÆªÎÄÕºÍÕ½ÂÔÓÖ½øÐÐÁËһϸÅÀ¨ºÍ×ܽᡣ×ÜÖ®,ÓÉÓÚ¡¶ÈÃ×Óµ¯·É¡·µçÓ°±¾ÉíµÄÉÏÓ³³É¹¦ºÍµçÓ°Çé½ÚµÄÕ¹ÏÖ¶¼ÓкܶàºÍÆóÒµÕ½ÂÔ¹ÜÀíÏà֮ͬ´¦£¬ËùÒÔ¶ÔÕⲿӰƬµÄÑо¿Äܹ»¶ÔÖйúÆóÒµÔÚÖÆ¶¨Õ½ÂÔºÍÖ´ÐÐÕ½ÂÔ·½ÃæÆðµ½Ò»¸öºÜºÃµÄ½è¼øºÍ°ïÖú×÷Ó㬽ø¶øÎªÕû¸öÖйúÆóÒµÔÚδÀ´µÄ·¢Õ¹µÀ·ÉÏÌṩǿ´óµÄ¶¯Á¦Ö§³ÖºÍ·½ÏòÉϵÄÖ¸Òý¡£
¹Ø¼ü´Ê£º ¡¶ÈÃ×Óµ¯·É¡· Õ½ÂÔ ¹ÜÀí Ö´ÐÐÁ¦ ´´ÐÂ
abstract
As the saying goes: \ten years development by strategy.\development is very important, it is a beacon, is a compass to guide the
development of the enterprise in the right direction into. For a want to the lasting development, the base industry ever green enterprise is concerned, no correct strategy guide want to reach your goal is very difficult. Strategic management in one simple sentence summary: \is the direction\enterprises lack most is the ability to formulate correct strategy and strategic management ability. Management guru Peter drucker said a very classic \a great decision.\He said the decision is actually strategy, is a enterprise future development direction. In short, objectively speaking Chinese enterprise strategic management level is low, the strategic values understanding also is not comprehensive enough, and at the same time, strategic decision optional the gender is big, these problems can seriously hindered the development of the enterprise itself. This paper will be through the \of vivid, image film analysis out a pock-marked in led a group of men into the goose after city how to formulate a strategy and yellow grandpa four mediate, Sally, will goose city people's inner anger a little light until the last obtain complete victory, down one side bully yellow koga.
Enterprise strategic relative sense is a more virtual, see things, it is like the enterprise culture as though on the surface touch, see, but it is a magic weapon of the enterprise development essential, is an enterprise's soul. With the \the bullets fly\for case as the research object, because the film itself is very good, is jiang wen's dedicated work, such as the big shots are more ge you to join in, for the film increased a lot, with the box office performance outstanding, make this movie has a lot of mass base. The second is and enterprise strategic management related knowledge does in the movie a lot of chapters and fragment to get incisively and vividly use and play. This paper is divided into four parts, the first part of the strategy for the related concepts made a clear paper; The second part discusses the present domestic in the enterprise strategic management at the insufficiencies in the third part combined with enterprise strategy management analyzed emphatically in the let bullets fly \
article and strategy and a generalization and summarization. In a word, because the let bullets fly \release of success and the plot of the film show there are many and enterprise strategic management in common, so for the film to the research to Chinese enterprises in making strategic and operational strategy plays a very good reference and help for the role, and Chinese enterprise in the future path of development provides a powerful force on the support and direction guidance.
Key words£º\the bullets fly\Innovation
Ŀ¼
µÚÒ»Õ Ð÷ÂÛ
1.1ÆóÒµÕ½ÂÔ¹ÜÀíµÄ¸ÅÄî½ç¶¨¼°Ä¿µÄ?????????? 1.1.1ºÎΪսÂÔ£¿?????????????????? 1.1.2ºÎΪÆóÒµÕ½ÂÔ£¿???????????????? 1.1.3ºÎΪÆóÒµÕ½ÂÔ¹ÜÀí£¿?????????????? 1.1.4ÆóÒµÕ½ÂÔ¹ÜÀíµÄ·¢Õ¹Àú³Ì¼°ÐÂÇ÷ÊÆ??????? µÚ¶þÕ Ñо¿Ó°ÊÓ¡¶ÈÃ×Óµ¯·É¡·µÄÄ¿µÄËùÔÚ?????????
µÚÈýÕ Ŀǰ¹úÄÚÆóÒµÕ½ÂÔ¹ÜÀí´æÔÚÃ÷ÏÔ²»×ã???????? 3.1ÆóÒµÁìµ¼ÕßËØÖʲî???????????????? 3.2Õ½ÂÔ¹ÜÀí¹ÛÄîÒâʶµ±¡?????????????? 3.3ÎÞ³¤Ô¶¹æ»®£¬ËæÒâÐÔ´óÇÒȱ·¦´´ÐÂÐÔ?????????
3.4Õ½ÂÔÖ´ÐÐÄÜÁ¦²î???????????????? 3.5ȱ·¦¶ÔÕ½ÂÔʵʩµÄÆÀ¹À»úÖÆ???????????? µÚËÄÕ ӰÊÓÕ½ÂÔÔËÓ÷ÖÎö??????????????? 4.1Ó°ÊÓ¼ò½é??????????????? 4.2 ¡¶ÈÃ×Óµ¯·É¡·µçӰƬ¶ÎÖеÄÕ½ÂÔÔËÓÃ??? 4.2.1¼á¶¨ÇåÎúµÄÄ¿±êÕ½ÂÔ¡ª×·Ç󹫯½ÕýÒå???? 4.2.2×·Çó´´Ð£¬¶¨Î»¾«×¼¡ª-׬ÓÐÇ®ÓÐÊÆÈ˵ÄÇ®????
4.2.3ÐÅÏ¢»¯µÄ¸ß¿Æ¼¼Õ½ÂÔ--ÉÚ×Ó×÷Õ½???????
4.2.4ʵÏÖÕ½ÂÔ²»ÄÜÒ»õí¶ø¾Í£¬Ó¦ÎÈÔúÎÈ´ò--ÈÃ×Óµ¯¡°·É¡±Ò»»á?? 4.2.5ÖÆ¶¨³öÊÜÈË×ð¾´µÄÕ½ÂÔ--¡°ÎÒÒªÕ¾×ŰÑÇ®¸øÕõÁË£¡¡±??
Ïà¹ØÍÆ¼ö£º