文献出处：Kahn R. Commercial space interior design in the new media art [J]. New media & society, 2015,12(5): 87-97. 原文
Commercial space interior design in the new media art
Kahn R
Abstract
New media technology and new media art has brought new development space for contemporary art and design, it not only changed the traditional form of artistic creation and performance, has also created a new aesthetic experience. The emergence of new media art is broke through the limitation of the traditional information media, in a whole new way of communication and interaction, constantly enrich people's visual experience, affects the way people live. New media art, in succession on the basis of some concept and characteristics of traditional art, the use of new technology and new artistic thinking innovation and make it with a new artistic features and aesthetic rule. The rapid development of new media and new media art, make its and other new technology, new art, gradually permeated every aspect of People's Daily life, also in different field of art and design has a considerable influence and impact on commercial space design is one of the important items. Keywords: new media art, commercial space design, interior design 1 Introduction
New media art, as a kind of new science and technology and art means start seeping into the modern commercial space design. In People's Daily life has been completely replaced by sign language and imitating the visual semantic environment, the development, and innovation of new media art, and profound changes the traditional media art forms. And the resulting a series of new media art forms and consciously or unconsciously to the design of commercial space methods produced the profound influence. In the new media art in idea, art form, or creative ways can be called a revolution art, also, new media art injected \vitality\for commercial space design, and the influence of new media art, modern commercial space design is changing consciously or unconsciously.
2 Literature review
New media (New media) concept in 1967 by American gold mark was the first to put forward. The so-called new media is compared with the traditional media. Since then, different scholars from different angles about the concept of new media to understand: the scholar thinks, new media is a relative concept, the new media usually refers to the time later, to appear on the function or there is some difference with both media according to the characteristic of media; Also some scholars from the view of the new media has the characteristics of digital think that based on digital technology in the field of media use of new media form is new media; Some scholars also see the new media of the Internet technology applied to rely on, new media is based on the Internet to implement many-to-many or point-to-point transmission, which has the function of interact with the user interactions such as media style. The new media theorist, Norwich discuss is indications in the book of new media language on the basis of the computer of the significance of the new media. Norwich viewed our time in a critical period of a new media revolution, all types of media, are deeply influenced by computer media. Some experts put forward new media means that constitute the basic elements of different from the traditional media forms of media. 3 The development of new media art and its artistic features 3.1 The development of new media art
Since the 20th century, modern science and technology rapid development, changed the way people see the world, to know the world, also affect the people and society, and others, and the environmental communication mode and thinking habits, at the same time, the progress of science and technology also promotes the development of philosophy and aesthetics thought, in the field of social science, modernism and post-modernism ideological trend beginning, information science and technology revolution and promoted, such as telecommunications, radio and television, the production of new technology such as computer and Internet, makes great changes have taken place in information dissemination tool in the, this, work together to promote the innovation and development of art and art form of diversification.
New media art in the 20th century, art and technology innovation and development under the macro background of birth. Known as \show any video projector, was in 1962, created by korean-american artist name June Paik installation art works; “Readable city\is a way for a city to instant readable image text of interactive computer device, in 1988, completed by lattice Ronnie Vader creation; In 1996, Christopher try to Berlin tower packing art practice confusing, surprise; Costa, application of digital technology in 1999 \these new technologies and new ideas become the dominant form of contemporary artists to show themselves, to give people a kind of new aesthetic standard, bring a kind of brand-new, with traditional visual experience completely different visual experience.
The development of new media art profoundly embodies the perfect combination of science and art, science and technology in a certain extent affect and promote the generation and development of art, artistic development and results also promote and influence the progress of science and development. Can say, new media art has become widespread in the sense of scientific technology practice and the combination of art and culture, new media art broke through the traditional art creation technique and standard, the science and technology and the new medium of information dissemination of and rely on, make new media art can build on fresh and special atmosphere, the breakthrough and innovation constitute the unique artistic connotation of new media art.
3.2 The characteristics of new media art Interactive
New media art \of interactive technology and art.Interaction is essentially two-way transmission of information and communication, interactive changed the way traditional one-way information dissemination media, the audience is no longer a passive receiver. New media art with the aid of advanced technology, make communication between people and the media of materialized and influence each other, the real-time interactive features of new media art, expand the art activities, to enrich the content of the works
of art, innovation mode of artistic creation. Nonlinear
Nonlinear editing system adopted by the special vocabulary, is against the traditional linear editing mode. In the process of traditional linear editing, is usually in chronological order to material search and the recording, editing and nonlinear editing method to random record or read information, breaking the original information edit form. New media art creation idea and performance forms, draw lessons from this kind of flexible, open and dynamic information edit form, reflect the nonlinear characteristics of narrative art. Virtual sex
With digital technology to achieve the new media art of time and space of virtual reality. New media art with the help of digital, we reconstruct the familiar perception of the environment, make the audience's perception system into quite a degree of the actual situation of scene, virtual sex: the transformation of the relationship between art and life is no longer the artistic life in return, but life imitating art. 4 Apply to commercial space interior design of the new media art 4.1 The modern commercial space
Along with the development of commodity economy and the society, the modern commercial space in terms of scale, function and diversity are far beyond the category of the past, \developed into a set of shopping, entertainment, leisure is a body comprehensive architectural space, to meet customers different business needs, commercial space and become a part of the city's public communication space, for information exchange, distributed in the city, and facilitate the people in social activities. Commercial space along with the rapid development of social economy, the scale size expanded significantly, complete functions gradually perfect, in order to satisfy the functional requirements of commercial space, rich commercial space of spiritual experience, give priority to in order to meet the goods display, in order to promote product sales for the purpose of space environment design, commercial space design was born. Commercial space design and people's ability to affect the environment function, visual order given environment ability and the ability to
improve the quality of human environment and the decoration level is closely linked. Modern commercial space design should be on the premise of meet the demand of business development, set up business platform, combining innovation and modernity, build a satisfy people business activities of the space environment. 4.2 The combination of new media art and commercial space design
New media art is the product of science and technology and art interactive fusion, has realized the unity of science and technology and artistic thinking. The two sides of the science and art are not necessarily antagonistic. On the contrary, in most cases is the dialectical unification between the two. The progress of science and technology, provides the realistic conditions for the development of art and technology, and the progress of art, in turn, the cause for reflection and summary, science and technology set new requirements for the development of science and technology and the reference coordinates at the same time, and to provide scientific and technological progress the intellectual support and spiritual sustenance.
New media art technology personalized aesthetic pursuit, just the response to the current commercial space design of new technology, and the design of the mass aesthetic appeal. Technology constantly updated and progressive sense of art, provides the commercial space design of perfect combination of art and practical design, commercial space in the novel with the help of science and technology progress to create fantasy, having a unique style of the space environment at the same time, both in art and design meets the needs of people to make effective response to this proposition. Under the influence of new media art, works of modern commercial space design first need to new media art aesthetic, artistic thinking as a guide, to establish the ideas and methods of commercial space design, this also is the soul of the design and the kernel, and then by technical means, to find the most clever and perfect solution, to complete the design work. Artistic thinking is the spirit and soul of the new media art, technology is the new media art of bone and flesh, the two complement each other, to promote the innovation and practice of the new media art.
Using advanced technology, new media art has realized the multidimensional nature of the display, virtualization and intuitive. New media art images or boring text
annotations on the plane, in the form of audio and video display, let the audience can be more intuitive and comprehensive understanding of commodity information; Through the virtual reality technology, the establishment and real objects corresponding to the object of virtual display, through mastery of detail and characterization, multi-dimensional display to display objects, than the traditional pure physical display more attractive; Graphic text is not a dull thing but a vivid audio-visual information, monotonously physical Zhan hen into a visual feast of high-tech, new media art that presents information more easily by the audience memory and identity. New media art works show us a variety of novel form, paid by creating new audio-visual experience at the same time, also stimulated interest in works of art to explore. 5 Conclusions
Current social economic development process is accelerated, rising people's various needs, the current commercial space design faces the request of update and a bigger challenge, objectively requires commercial space design is perfect in theory, in practice, continuous innovation, improve the aesthetic level of commercial space design, commercial space design of rich cultural connotation. In the development of commercial space design in the future, you need to new media art aesthetic of technology and art in design, to create excellent works with unique temperament and distinctive features, the latest cutting-edge design show in public, people create a more suitable for diverse choice of commercial space, meet the needs of people of high quality, diversified, and ultimately enhance the value of every level of commercial space. 译文
商业空间室内设计中的新媒体艺术
摘要
新媒体技术与新媒体艺术为当代艺术和设计带来了新的发展空间，它的出现不仅改变了传统的艺术创作与表现形式,还创造了新的审美体验。新媒体艺术的
出现突破了传统信息传播媒介的局限性,以全新的沟通和互动方式,不断丰富着人们的视觉体验,影响着人们的生活方式。新媒体艺术,在继承传统艺术的一些观念和特征的基础上,新技术手段的运用和新艺术思维的创新又使其具有了新的艺术特征和审美规律。新媒体及新媒体艺术的飞速发展,使其和其它的新技术、新艺术一样,逐渐渗透到了人们日常生活的方方面面,也对不同的艺术领域和设计领域产生了相当程度的影响,对商业空间设计的影响就是其中重要的一项。 关键词:新媒体艺术，商业空间设计，室内设计 1引言
新媒体艺术作为一种新的科技与艺术手段开始渗入现代商业空间设计领域。在人们的日常生活己经完全被符号的语言代替和模仿的视觉语意环境下,新媒体艺术不断的发展、创新,并深刻变革着传统的媒体艺术表现形式。而由此产生的一系列新媒体艺术表现形式又自觉或不自觉地对商业空间的设计方式方法产生着深远的影响。新媒体艺术无论在观念上、艺术形式上,还是创作方式上都可以称为一场艺术革命,同样,新媒体艺术为商业空间设计注入了 “新的活力”,受新媒体艺术的影响,当代商业空间设计正发生自觉或不自觉的变化。 2文献综述
新媒体(New media)概念在1967年由美国人戈尔德马克率先提出的。所谓新媒体是相对于传统媒体而言的。此后,不同的学者对新媒体的概念从不同的角度进行了解读:有学者认为,新媒体是一个相对的概念,新媒体通常指的是时间上出现较晚,功能上或特性上与既有媒体存在某种差别的媒体;也有学者从新媒体具有的数字特性的角度出发,认为凡是基于数字技术在传媒领域运用而产生的新媒体形态即是新媒体;也有学者看到了新媒体对互联网技术的运用于依赖,主张新媒体是在互联网基础上实现多对多或点对点传播,具有与用户互动等交互功能的媒介样式。美国新媒体理论家曼诺维奇在《新媒体语言》一书中探讨了了以计算机为基础的新媒体的重要意义。曼诺维奇认为我们这个时代处于一个新媒体革命的关键时期,所有媒体类型,都受到了计算机媒体的深刻影响。也有专家提出新媒体就是指的那些构成的基本要素有别于传统媒体的媒体形式。 3新媒体艺术的发展及其艺术特征 3.1新媒体艺术的发展
20世纪以来,现代科学技术迅猛发展,改变了人们观察世界、认识世界的方式,也影响着人们与社会、与他人、与环境交流沟通的模式和人们的思维习惯,同时,科技进步也推动着哲学、美学思想的发展,在社会科学领域,现代主义以及后现代主义思潮方兴未艾,信息科学技术革命又推动了如电信、广播电视、计算机与互联网等新技术的产生,使得信息传播工具发生了重大变革,这些,共同促进了艺术的创新、发展以及艺术形式的多样化。
新媒体艺术即在20世纪艺术与技术创新与发展的宏观背景下诞生出来的。被成为《禅之电影》的不放映任何影像的电影放映机,是1962年,由美籍韩裔艺术家白南准创作的装置艺术作品;《可读城市》是一个让一座城市变为即时可读影像文本的交互电脑装置,1988年,由格罗尼维德创作完成;在1996年,克里斯多尝试包装柏林大厦的的艺术实践让人迷惑、惊奇;1999年哥斯奇应用数码技术《让一切看得更清楚》……这些新科技与新观念的融合成为当代艺术家展示自我的主要方式,给予人们一种新的审美标准,带来一种全新的,与传统视觉经验完全与众不同的视觉体验。
新媒体艺术的发展历程深刻体现了科学和艺术的完美融合,科学技术在一定意义上影响并促进了艺术的生成和发展,艺术的发展和成果同样也推动并影响着科学的进步与发展。可以说,新媒体艺术己经变成广泛意义上的科学技术实践与艺术文化相结合的产物,新媒体艺术突破了传统艺术的创作手法和创作标准,对科学技术和新的信息传播媒介的推崇与倚重,使新媒体艺术作品能够营造倚重全新的情景和特殊的氛围,这种突破与创新构成了新媒体艺术的独特艺术内涵。 3.2新媒体艺术的特征 互动性
新媒体艺术“最大特点就是基于信息科技与艺术整合之上的互动性。[1]”互动本质上就是信息的双向传播和交流,互动改变了传统媒体单向传播信息的方式,受众不只是被动的接收。新媒体艺术借助先进的技术手段,让人与物化的传播媒介之间的沟通交流和相互影响成为可能,新媒体艺术的这种即时互动特征,拓展了艺术活动的方式,丰富了艺术作品的内容,革新了艺术创作的模式。 非线性
非线性是编辑系统上所采用的专用词汇,（完整译文请到百度文库）是针对
传统的线形编辑方式而言的。在传统线形编辑过程中,通常都是按时间顺序进行素材搜索以及录制剪辑的,而非线性的编辑方法则使信息得以随机记录或读取,打破了原有的信息编辑形式。新媒体艺术的创作理念及表现形式上,借鉴了这种灵活多变、开放动态的信息编辑形式,体现了非线性叙事的艺术特征。 虚拟性
新媒体艺术凭借数码技术实现了对现实时空的虚拟。新媒体艺术借助数字化对我们熟知的知觉环境进行重构,使受众的感知系统进入到相当程度上的虚实交错的情景,虚拟性使艺术与生活的关系发生转变:不再是艺术在重现生活,而是生活在模仿艺术。
4应用于商业空间室内设计的新媒体艺术 4.1现代商业空间
随着商品经济及社会的发展,现代商业空间在规模、功能和种类等方面都远远超越了过去的范畴,“已发展成为一种集购物、娱乐、休闲为一体的综合性的建筑空间,在满足顾客不同的商业需求,商业空间也成为城市公共交往空间的一部分,为城市中信息交流、集散以及人们进行社交活动的提供了便利。商业空间伴随着社会经济的迅猛发展,其规模体量显著扩大,各种功能逐渐完善齐全,为了满足人们对商业空间的提出的功能要求,丰富商业空间带来的精神体验,以满足商品的陈列展示为主、以促进商品销售为目的的空间环境设计,即商业空间设计便应运而生。商业空间设计与人影响周围环境功能的能力、赋予环境视觉次序的能力及提高人类环境质量和装饰水平的能力是紧密联系在一起的。现代商业空间设计应以满足商业发展需求为前提,搭建商业活动平台,将创新和时代感相结合,营造出满足人们商业活动的空间环境。 4.2新媒体艺术与商业空间设计的结合
新媒体艺术是科技和艺术交互融合的产物,实现了科学技术与艺术思维的统一。科学和艺术并非必然对立的两面,相反,在多数情况下两者之间是辩证统一的关系。科学技术的进步,为艺术的发展提供了现实条件和技术可,而艺术的进步反过来,在促使科学技术进行反思和总结,为科技发展设立新的要求和参考坐标的同时,又为科技进步提供了精神养料和智力支持。
新媒体艺术技术人性化的审美追求,恰好回应了当前商业空间设计对新技
术、以及大众审美的设计诉求。技术的不断更新和艺术观念的不断进步,为商业空间设计提供了艺术性和实用性完美结合的设计思路,使商业空间在借助科技进步创造新颖奇幻、别具一格的空间环境的同时,又兼顾到了艺术设计应对人的需求做出有效回应这一命题。在新媒体艺术影响下,当代商业空间设计的作品首先需要以新媒体艺术的审美观念、艺术思维为指导,以确立商业空间设计的理念和思路,这也是设计的灵魂和内核,然后再借由技术手段,寻找最为巧妙和完美的解决方案,完成设计作品。艺术思维是新媒体艺术的灵与魂,技术手段是新媒体艺术的骨与肉,两者相辅相成,共同推动着新媒体艺术的创新和实践。
新媒体艺术利用先进的技术,实现了展示方式的多维性、虚拟化和直观性。新媒体艺术将平面的图片或者枯燥的文字注解,以影音视频的形式展示出来,让受众可以更直观、全面的了解商品信息;通过虚拟现实技术,建立与现实物品相对应的虚拟展示对象,通过对细节的把握和刻画,对展示对象进行多维度的展示,比传统的单纯的实物展示更有吸引力;枯燥的图文文本变成了形象生动的视听信息,单调地实物展陈变成了高科技的视觉盛宴,新媒体艺术使得展示信息更容易被受众记忆和认同。新媒体艺术作品给我们带来的丰富多变的新奇展示形式,在创造薪新的试听体验的同时,也激发了人们对艺术作品进行探索的兴趣。 5结论
当前社会经济发展进程加快,人们的各种需求日益增高,当前的商业空间设计面临着更新的要求和更大的挑战,在客观上必然要求商业空间设计在理论上不断完善,在实践中不断创新,提高商业空间设计的审美层次,丰富商业空间设计的文化内涵。在今后商业空间设计发展中,需要将新媒体艺术的的技术手段和艺术审美融入设计当中,创作出具有独特气质和鲜明特征的优秀作品,把最新最前沿的设计展现在大众面前,创造出更加适合人们多样选择的商业空间,满足人们高品质、多元化的需求,最终提升商业空间的各个层面的价值。
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