2015年BEC剑桥商务英语考试真题及模拟题15套-打印版

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2015年下半年商务英语中级备考模拟试题(1)

Ⅰ.Listening: 20%(听力，20分) Section A

Directions: Listen carefully and fill in the blanks with the words or phrases you?ve heard.

The terms of payment are an important part of the business . From the seller?s point of view, the best terms would be full payment at the time of sale, while the buyers would have the goods before making payment. Importers and exporters are each other by thousands of miles. This adds to the difficulties of coming to an on how payment should be made. Section B

Directions: Listen to the tape and translate the sentences into Chinese. 1. 2 3 4 5 . Section C

Directions: In this part, you will hear 5 short conversations between two speakers. At the end of each conversation, there will be a question about what was said. After you hear a conversation and question about it, read the four answers on your paper and decide which is the correct answer to the question you have heard. ( )1.A. He wants a piece of each type. B. He can?t tear either piece of the cloth.

C. The pieces of cloth are made by a secret process. D. The pieces of cloth seem identical to him. ( )2.A. The woman is unwilling to discuss the plan. B. The man suggests that the woman make a new plan. C. The man and the woman have already prepared their plan. D. The man and the woman don?t know how to prepare a plan. ( )3.A. Choose any one. B. Don?t do anything.

C. Make better use of his time. D. Fill out the pink form first.

( )4.A. Invite the man to visit her house. B. Talk to her secretary on the phone. C. Meet her secretary first.

D. Go to meet Ms. Lin immediately ( )5.A. He has been told to call back. B. He is talking on the phone. C. He is not in at the moment. D. He is going out this afternoon.

II.Reading & Comprehension: 40%(阅读与理解，40分) Section A

Directions: There are ten incomplete sentences in this section. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then write down the right answer in the brackets for each sentence. This section totals 10 points, one point for each sentence.

( )1.We can supply all the bicycles you required ____________ stock and are arranging shipment by M.V. Mermaid.

A. for B. from C. to D. against

( )2.We would like to remind you that the __________ L/C must reach us before March 10

so that we can make shipment in good time.

A. covering B. cover C. covered D. being covered

( )3.We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order. A. asked B. to ask C. being asked D. asking

( )4.In our letter of May 5, we made __________ clear that shipment is to be effected in June.

A. you B. them C. that D. it

( )5.We always deal _______________ payment by sight L/C. A. with B. in C. at D. on

( )6.This offer is _____________ to your reply reaching us before the 20th of February. A. subjecting B. subject C. subjected D to subject

( )7.____________ we are appreciating the good quality of your black tea, we regret that your price appears to be on the high side.

A. While B. When C. However D. Therefore

( )8.We hereby authorize you to ___________ on us at 60 days after sight to the extent of USD20,000.00.

A. open B. establish C. draw D. build

( )9.If parties to a contract desire to settle disputes, an arbitration clause is usually made in the contract well before a dispute _____________ . A. rises B. arises C. look D. appear

( )10.Some customers requested us to _____________ our price because they considered it too high.

A. put down B. get down C. take down D. bring down Section B

Directions: There are ten blanks in the following letter. You are required to choose the best one from the given four choices marked A, B, C, and D. Then write down the correct answer in the brackets. This section totals 10 points, one point for each blank. Dear Mr. Bush

Thank you for your 1 of January 5 for our Beauty Brand Blouses.

We are now exporting 2 of various brands, among which Beauty Brand is the most famous. They are in great 3 abroad and our stocks are running 4 quickly. They are

popular not only for their novel design, but also for the reasonable prices. We are confident that once you have tried our blouses, you will place repeat orders with us 5 large quantities.

As you requested, we are now 6 as follows: Price: US$600 per dozen CIF New York

Terms of Payment: By sight L/C to be opened through a bank to be 7 by the Sellers. Shipment: In March 2007.

Please note that we do not allow any commission 8 our blouses, but a discount of 5% may be 9 if the quantity is more than 1,000 dozen.

The above offer is made without 10 and is subject to our final confirmation. We hope that you will place an order with us at an early date. Sincerely yours

( )1. A. request B. enquiry C. acquisition D. requirement

( )2. A. blouses B. woman blouses C. woman shirts D. lady shirts ( )3. A. need B. want C. require D. demand ( )4. A. up B. off C. down D. away ( )5.A. at B. for C. in D. with

( )6. A. ordering B. offering C. placing D. advising ( )7. A. agreed B. approved C. acceptable D. covered ( )8. A. on B. in C. of D. at

( )9. A. provided B. supplied C. furnished D. granted ( )10. A. promise B. duty C. engagement D. onus

Section C

Directions: There are two passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice. Then write down the correct answer in the brackets for each question or statement. This section totals 20 points, two points for each question. Passage One

What a lovely place Xerox is to work Kim Moloney, a client services executive, can?t say enough nice things about her employer. ?It?s a very special environment,? she says. ?People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.? It?s tempting to take Moloney?s comments with a pinch of salt, especially considering that when you?ve been working somewhere for only two years, as she has at Xerox, everyone seems old and established. But there?s truth behind her enthusiasm. Take Carole Palmer, the group resources director. She joined Xerox in 1978 as a temp and has been in her present role for seven years. ?Xerox has been good to me over the years,? she says. ?It has supported me through qualifications … and last year I took part in the vice-president incumbent program.? Human resources is taken seriously at Xerox, Palmer says, and the company has a policy of promoting from within (which would explain Moloney?s amazement at her colleagues? longevity). The company takes on only fifteen to twenty graduates each year and Moloney was part of an intake who joined having already acquired a couple of years? work experience. She started as a project manager for Xerox Global Services before moving into sales. Now her responsibility is to ?grow and maintain customer relationships?.

Moloney is based at the head office in Uxbridge. ?It?s great in terms of working environment,? she says. ?We?ve just got a new provider in the canteen and … we have brainstorming rooms and breakout areas.? Much of Moloney?s role is visiting clients, so she doesn?t have a permanent desk at head office. ?I?m a hot-desker, which is good because you get to sit with different people in the hot-desk areas. And you?re given a place to store your things.? Head office staff numbers between 1,200 and 1,500 people, Palmer says. The company has four other main offices in the UK. The nature of the organization, which encompasses sales and marketing, global services (the biggest division), developing markets,

research and development and manufacturing, means that the opportunities at the company vary from service engineers to sales roles and consultants.

Perks include a final-salary pension scheme and various discount schemes. The reward and recognition scheme is a little different, and rather nice: ?Each manager has a budget every year to recognize and reward staff,? Palmer says. ?It can be in the form of a meal for two, or a bottle of wine. It can be up to ￡1,000. There?s the recognition, and then there?s putting money behind it.? Moloney, however, likes the non-cash rewards. ?Xerox takes care of all its staff but it also recognizes the people who put in the added effort,? she says. ?It offers once-in-a-lifetime incentive trips, and recently I organized a sailing trip for my team.?

The idea of working abroad with the company appeals to her, and she says that her career goal is to be part of the senior management team. Here?s another employee, it would seem, who is in it for the long haul. ( )1.The journalist of this article thinks that .

A. staff at Xerox are not telling the truth abut the company. B. Xerox offers great benefits to staff. C. Xerox is the best company in the world. D. Xerox has the best working environment. ( )2.The company tends to find its new manager . A. only form graduates B. on training courses C. from existing staff D. from job markets

( )3.What does the phrase “to take on” in the sentence “The company takes on only fifteen to twenty graduates each year and …” of the second paragraph mean? . A. To train B. To employ

C. To interview D. To maintain(A)

( )4.As well as recognizing its staff through promotion, Xerox . A. gives cash bonuses

B. gives unpaid leave to take trips of a lifetime. C. provides a number of perks. D. provides huge end-of-year bonuses.

( )5.One common feature of Xerox staff is that they tend . A. to work hard B. to get promoted

C. work longer hours each day D. not to change employer Passage Two

Even if you get work done and generally get along with co-workers, you could have habits that bug your boss (not to mention your officemates). While these quirks may not necessarily get you fired, they certainly can keep you from climbing the corporate ladder. We?ve uncovered a number of habits that bug your boss and offer tips on how to avoid them.

According to LaRhonda Edwards, a human resources manager with thirteen years of HR experience, tardiness is one of the biggest concerns for managers. “If the normal work day starts at 8 o?clock, then the expectation is that you?re in the office ready to start your day,” she explains. Her advice to the chronically late? “Plan ahead,” she urges. “If you live 50 minutes away, you don?t leave 50 minutes early. Tag on extra time and anticipate road blocks.” Some people even set their clocks a few minutes early to ensure that they?re on time. Different bosses prefer different modes of communication. Lindsey Pollak, a workplace expert and author of Getting from College to Career, says if you text your boss and she prefers in-person meetings, “either your information won?t get across or you?ll irritate [her].” Fortunately, there?s a simple fix: ask your boss how and when to send updates. If you?re too shy to ask outright, then Pollak suggests observing how they

communicate with you. “If you have a boss who communicates once a day by email, that?s the boss? preferred frequency and method of communication,” explains Pollak.

A cluttered, messy work space can give your boss the impression that you?re lazy or disorganized, so try to keep your desk neat. “Never put more on your desk than you?re going to work on for the day,” recommends Edwards. “At the end of the day, make sure you set up for the next day. I may be working on five things at once, but at the end of the day, they?re gone, and I set up for the next day.” Most managers would rather you ask a question than make a mistake, but many questions can be answered on your own. “Is this something you could Google or ask a colleague?” wonders Pollak. “The internet is so vast that a lot of information you can get yourself.” If you must approach your boss with a question or issue, then Pollak recommends brainstorming beforehand. “Rather than saying ?This client is terrible. What should I do?? think about potential solutions,” she says. Cell phones are practically ubiquitous in the workplace these days, but it?s still disruptive and disrespectful when they go off during a meeting. Edwards says that you should, “put your cell phone on vibrate or leave it in your own office so it?s not a distraction.” That way you won?t be tempted to text either

( )6.According to the article, how many pieces of advice are offered here? . A. Two B. Three C. Four D. Five(B)

( )7.What is this article about? .

A. How to be successful in the workplace. B. How to communicate with your boss. C. How to avoid quirks that annoy your boss. D. How to utilize your mobile phones at work.

( )8.What does the phrase “to get across” in the sentence “…she prefers in-person meetings, “either your information won?t get across or you?ll irritate …” of the second paragraph mean? .

A. To be communicated B. To be passed C. To be promoted D. To be anticipated(A)

( )9.According to the article, which of the following modes of communication is the best when communicating with your boss? . A. Any ways you think are appropriate. B. In-person meetings. C. Correspondence.

D. The way your boss communicates with you.(D)

( )10.Which of the following statements is not mentioned? A. Employees should pay respect to their bosses anytime.

B. Employees should plan beforehand so as to show up at work on time. C. Employees should not let their mobile phones go off during meetings. D. Employees should keep their desks neat and organized.(C)

III.Business Translation: 20%(商务翻译，20分) Section A

Directions: There are ten terms in this section. Translate the English terms or phrases into Chinese and the Chinese terms or phrases into English. Then write down the translation on the paper. This section totals 10 points, one point for each term. 1.sales literature 2.bulk cargo 3.weight memo 4.shipping advice 5.operative instrument 6.不可抗力 7.往来行 8.单独海损

9.索款通知书 10.销售确认书 Section B

2.若你方在本月底前下订单，我方可保证在收到订单后两个月内交货。 3.随函寄上售货确认书MU356一式两份，请签退一份以便我方存档。 4.请将信用证中的单价从3美元增至3.5美元，将金额增至70，000美元。 5.粉笔用纸盒包装，每盒装30支，100 盒装一纸板箱。 IV.Business Writing: 20%(商函写作，20分)

Directions: In this section, you are required to write an English letter in the full correct layout based on the information given below. Then write down the letter on the paper. This section totals 20 points.

1.对方公司名称和地址：Datex Trading Co. Ltd. 536 Huayuan Street, Dalian, Liaoning, China 收件人姓名和头衔：Wang Hua Sales Manager 2.写信日期：2010年11月28日

3.谢谢您如此迅速将有关我们上次第KK10101号订单的销售确认书寄给我们。我们已开立了有关信用证，银行不久将会通知你方。

4.我们以信用证付款方式进行交易已有一年多了，现在希望改用30天远期付款交单的付款方式。 5.去年8月我们首次与你方接洽时，您曾说一旦我们双方建立起贸易关系，你方愿意重新考虑付款条件。我们认为自那时起到现在时间已经不短了，你方可以答应我们所要求的付款方式了。如需资信证明人，我们将及时提供。

6.下个月我们将再订一批货，你方是否能确认同意以上新的付款条件。 7.随函寄上我们已会签的第1010913号销售确认书，供你方存档。 8.写信人： Fred Johns Purchase Manager 公司名称和地址：Kiddie Korner, Inc.

385 Richards Street, Vancouver, B.C., Canada V6B3A7

参考答案

I Listening 听力：20% Section A (5分，每题1分)

1. contract 2. in cash 3. prefer to 4. separated from 5. agreement Section B (10分，每题2分)

1. 现附上备件细目表一份，供贵方参考。

2. 虽然打乱了工厂的生产计划，我们还是按贵方要求撤回了订单。 3. 考虑到当前疲软的市场，我们建议你们降价3%。 4. 这些玻璃制品的新式包装很适合长途海运。

5. 贵方给的10%的现金折扣，我方非常满意并愿向贵方定期订购。 Section C (5分, 每题1分) 1. D 2. C 3. D 4. B 5. C

II Reading & Comprehension阅读与理解：40% Section A (10分，每题1分)

1. B 2. A 3. D 4. D 5. D 6. B 7. A 8. C 9. B 10. D Section B (10分，每题1分)

1. B 2. A 3. D 4. C 5. C 6. B 7. B 8. A 9. D 10. C Section C (20分，每题2分)

1. B 2. C 3. B 4. C 5. D 6. D 7. C 8. A 9. D 10. A III Business Translation商务翻译：20% Section A (10分，每题1分)

1 促销资料 2 散装货 3 重量单 4 已装船通知 5 有效票据

6 force majeure 7 correspondent bank 8 particular average 9 debit note 10 Sales Confirmation Section B (10分，每题2分)

1 Please quote us your best price on CIF Shanghai basis, stating the earliest date of delivery.

2 If you place an order by the end of this month, we can assure you of delivery within two months after receipt of you order.

3 We enclose our S/C No.MU356 in duplicate; please sign and return one copy for our file.

4 Please increase the unit price of the L/C from USD3.0 to USD3.5 and the total amount to USD70,000.

5 The chalk is to be packed in boxes of 30 pieces each, 100 boxes to a carton. . IV Business Writing商函写作：20% Kiddie Korner, Inc.

361385 Richards Street, Vancouver, B.C., Canada V6B3A7 (1分) November 28, 2010 (1分) Mr Wang Hua Sales Manager

Datex Trading Co. Ltd.

536 Huayuan Street, Dalian, Liaoning China (1分)

Dear Mr Wang(1分)

Thank you for being so prompt in sending the sales confirmation against our last order, No. KK10101. We have established the covering L/C, and the bank should be sending you an advice shortly (3分)

We have been dealing with you on the L/C basis for over a year and would like to change to payment by 30-day bill of exchange, documents against payment. (3分) When we first contacted you in August last year, you told us that you would be prepared to reconsider terms of payment once we have established trading relations. We think that sufficient time has elapsed for us to be allowed the terms we have asked for. If you need references, we will be glad to supply them. (4分)

As we will be sending another order next month, could you please confirm that you agree to these new terms of payment? (2分)

Attached is the Sales Confirmation No. 1010913 we have countersigned and returned for your file. (2分) Sincerely yours (1分) Fred Johns

Purchase Manager (1分) Attachment: Sales Confirmation

2015年下半年商务英语中级备考模拟试题(2)

Ⅰ.Listening: 20%(听力，20分) Section A

Directions: In this section, you will hear a passage. Listen carefully and decide whether the statements are true or false. Then write down “T” for “True” or “F” for “False” in the brackets for each statement. This section totals 5 points. ( )1. Computers can help man complete many hand tasks. ( )2. You can contact your friends in a second by E-mail.

( )3. Some clever hackers can find ways to transfer dollars by E-mail.

( )4. Computers have brought a great change into the world, they always do us benefit. ( )5. New technology has both bright side and dark side. Section B

Directions: In this section, you will hear five English sentences. Listen carefully and translate them into Chinese. This section totals 10 points. 1 __________________2345 Section C

Directions: In this section, you will hear five short conversations between two speakers. At the end of each conversation, a third voice will ask a question. Read the four Choices and decide which is the correct answer to the question you have heard. Then write down the right answer in the brackets for each question .This section totals 5 points. ( )1. A. It?s sunny day

B. He doesn?t think it?s going to rain. C. He will take an umbrella.

D. It won?t rain according to the weather forcast. ( )2. A. She didn?t notice the coin collection. B. Betty probably collected the coins. C. She doesn?t like Bill?s collection of coins. D. Bill?s coins are very attractive.

( )3. A. 10:30 B. 10:10 C. 11:00 D. 10:40 ( )4. A. He?ll attend it if the woman does so. B. He doubts if he?ll be able to attend it. C. He?s too tired to attend it. D. He?s eager to attend it.

( )5. A. In a dressing shop. B. In a greengrocer?s. C. In a bookstore. D. In a cafe.

II.Reading & Comprehension: 40%(阅读与理解，40分) Section A

( )1 Please quote us your best price CIF Lagos, __________ the earliest date of shipment. A. stating B. stated C. state D. to state

( )2 If you can ___ ___ us a 3% discount, we shall give you our initial order amounting to US$ 25,000.

A. provide B. pay C. guarantee D. allow

( )3 We regret our inability to agree ____________ your proposal to pack the goods ____________ cardboard boxes, because transshipment has to be made at Hong Kong for the goods to be shipped to our port.

A. on, in B. to, in C. with, in D. to, by

( )4 We are faxing you this morning, asking you to amend the L/C ______________ “transshipment allowed.”

A. to read B. to reading C. as reads D. reads

( )5 We regret being unable to _____________ with the buyer?s request for covering insurance up to the inland city, as it is not stipulated in the contract. A. comply B. conform C. take up D. deal

( )6 We require the bicycles to be packed in a wooden case ___ ___ with soft materials. A. full B. supported C. padded D. surrounded

( )7 In our letter of May 5, we made ______ ____ clear that shipment is to be effected in June.

A. you B. them C. that D. it

( )8 _________ we would like to supply you with the product, we are unable to fill your order.

A. As much as B. Much as C. Very much D. As

( )9 We can supply this type of furniture ________________ very favorable terms. A. on B. for C. against D. to

( )10 We can only assume that an oversight has been made in making _____________ the order,

A. out B. for C. at D. up Section B

Directions: There are ten blanks in the following passage. You are required to choose the best one from the given four choices marked A, B, C, and D. Then write down the correct answer in the brackets. This section totals 10 points, one point for each blank. ______1______ in 1983, this company is a trading firm specializing _______2______ the import and export of garments. Its business ________3________ covers various kinds of shirts, T-shirts, jackets, sportswear, etc.

During the process of opening _______4________ and deepening of reform, the company has been vigorously ________5_______ the international market and its goods have been sold to countries and regions such as Europe, the Americas, Japan and Southeast Asia. _______6_______ the traditional methods of trade, the company has been actively developing new business channels in recent years. Its import and export volume has gone up drastically. Last year the total trade amount reached US$90 million, an increase of 16% ________7_______ the year before.

The company has always been ________8_________ great importance to the quality of products and business reputation. ________9_________ by the principle of equality and ________10_________ benefit, it will further develop its economic and trade relations with other countries all over the world.

( )1 A. Found B. Founded C. Set D. To be set ( )2 A. for B. at C. to D. in

( )3 A. scope B. lines C. kind D. type ( )4 A. down B. out C. up D. for

( )5 A. expanding B. extending C. exploring D. stretching ( )6 A. Besides B. Beside C. Except D. Except for ( )7 A. up B. over C. with D. to

( )8 A. enclosing B. sending C. mailing D. attaching ( )9 A. Guiding B. Guided C. To be guided D. To be guiding ( )10 A. common B. public C. mutual D. neutral Section C

The UK is extremely dependent on foreign trade. About 40 per cent of the

population?s food and a large proportion of the raw materials used by industry have to be imported. In 1980 exports of goods and services were equal to about 25 per cent of the Gross National Product.

In the exports of manufactures, the UK, in recent years, has done less well than her major competitors. The UK?s share of the value of the main manufacturing countries? exports fell from 16 percent in 1980 to about 9 per cent in 1999. This was due to the fact that the volume of UK exports increased at an annual average rate of 5 per cent, only about one-half the rate achieved by the main manufacturing countries as a whole and about one-third the rate for Japan.

Changes in the commodity composition of exports have been very small in recent years. The share of manufactured goods has increased slightly while the share of basic materials has declined. There has been a steady decline in the share of textiles and an increase in the share of chemicals in total exports. Over the next decade the possibility of exporting North Sea Oil and the diminishing dependence on imported oil should have a beneficial effect on the UK?s visible trade balance.

The most striking change in the geographical distribution of UK exports in recent years has been the swing away from the traditional Commonwealth markets and a growing dependence on the market in Western Europe. Exports to Western Europe accounted for about 34 per cent of UK exports in 1989 but by 2000 this share had grown to nearly 60 per cent. This is much in line with developments in world trade as a whole, because trade between industrialized countries has been the fastest growing sector of world trade. The other important development is the growing importance of the markets in the oil-exporting countries.

( )1. The export of manufactures of U.K. during recent years . A. has risen.

B. has done better than the major competitors. C. has fallen

D. has done less well that developing countries. ( )2. The export of textiles . A. has declined

B. has declined sharply C. has increased slightly D. has increased sharply

( )3. The export of basic materials . A. has increased B. has declined

C. has remained steady D. has little changed

( )4. What is the most striking change in UK exports?

A. The swing away from the traditional Commonwealth markets and a growing dependence on the market in Western Europe.

B. Changes in the commodity composition of exports.

C. The increase of the share of manufactured goods and the decline of the share of basic materials.

D. the beneficial effect of the export of oil on the UK?s visible trade balance. ( )5. Which statement is not true?

A. UK is exporting more to Western Europe.

B. trade between UK and Western Europe has been the fastest growing sector of world trade.

C. UK will possibly import less oil over the next decade. D. UK is exporting more chemicals. Passage Two

Is a quiet revolution under way in the nation?s shopping habits? Are we gradually allowing an increasingly select number of large companies to take care of all our basic requirements? The supermarket chains certainly hope so. ?People don?t have the time to shop around any more. If they?re happy with the quality of a company?s service, then they?re likely to buy other product types from them as well,? says Jim Austin, an industry analyst.

With the major supermarket brands such as Tesco, J Sainsbury and Asda already offering financial services, credit cards, own-label clothing, mobile phones, and cut-price

electrical goods including computers, Austin believes that the supermarkets? diversification is set to continue.

?The UK retail food market is saturated, so their only real prospect of growth is either to enter foreign markets or diversify into new markets at home..? Tesco and J Sainsbury have done both. Having already bought foreign subsidiaries, both large supermarket chains have set up their own banks in order to offer customers financial services such as personal loans, mortgages and savings accounts.

Together, the two new banks took over ￡2bn of customer deposits within the first year of trading. ?They are winning business by using a lower cost base to offer their customers better interest rates on savings than traditional banks,? says Austin. However, there are question marks over long-term profitability. The traditional providers say there is bound to come a point when the new banks will eventually want to widen margins and boost profits. ?When they start to raise prices, they might create bad publicity, which could hurt their brand,? says one observer. ?How will a major supermarket react, for instance, when it is faced with having to repossess a regular shopper?s home?? Shoppers, however, do not share these fears. A recent survey of 1,000 people by brand consultants Cook & Pearson concludes that shoppers will continue to buy a wider range of goods and services from supermarkets. Many people said that they would be prepared to buy a supermarket own-label car or even a house from a supermarket-branded estate agent. Interest was also shown in combining a food shopping trip with a visit to a supermarket dentist.

Loyalty schemes are another incentive for customers. ?Most supermarkets now offer bonus points with every purchase. These points add up to free air miles or cash discounts, so it really pays to stay loyal to the brand in all its diversified forms,? says Austin. ( )6 Why are the large UK supermarket chains diversifying? _____________.

A. Because the retail food market in the UK has been occupied by foreign companies. B. Because the retail food market in the UK is saturated. C. Because the retail food market in the UK is quite small.

D. Because diversification into new markets can promote the growth of the retail food market in the UK.

( )7 How are the supermarkets able to attract business in the banking sector? ____________.

A. Because they can offer more services.

B. Because they can offer more varieties of commodities.

C. Because they can offer better interest rates.

D. Because they can offer free car parking for customers.

( )8 What are the risks involved with brandstretching? _________________. A. There may come a point when providers will want to raise prices. B. There may come a point when providers lose all their banking business.

C. There may come a point when customers lose their confidence in the banking sector. D. All the UK large supermarkets will have to close all their banking business. ( )9 How do the large UK supermarket chains encourage brand loyalty? ___________. A. By offering free samples of commodities. B. By offering a wide range of goods and services. C. By offering convenient banking services. D. By offering loyalty schemes like bonus points.

( )10 The headline “Banking on a brand” means ______________. A. selling a brand B. purchasing a brand C. relying on a brand D. stretching a brand

III.Business Translation: 20%(商务翻译，20分) Section A

Directions: There are ten terms in this section. Translate the English terms into Chinese and the Chinese terms into English. Then write down the translation on the paper. This section totals 10 points, one point for each term. 1 potential business 2 commercial counselor 3 offer sheet 4 proforma invoice 5 shipping marks 6 舱位 7 空白背书 8 保兑信用证 9 运费到付 10 国际商会 Section B

Directions: Translate the following five Chinese sentences into English. Then write down the translation on the paper. This part totals 10 points, two points for each sentence. 1从网上得知贵公司名称和地址，并了解到你公司经营玩具的进出口。 2请报我方100公吨大米的最低价CIF广州，并表明最早交货期。 3现寄去我方的销售确认书一式两份，请签退其中一份以供我方存档。

4但鉴于你方推销我方产品的良好愿望，我们破例接受60天远期信用证的支付方式。 5由于从上海到你方港口没有直达轮，此批货必须在香港转船。

IV.Business Writing: 20%(商函写作，20分)

1 对方公司名称和地址：Tiddie Somer, Inc. 900 Richards Street, Vancouver, B.C., Canada 收件人姓名和头衔：Fred Johns Purchase Manager 2 写信日期：2008年5月18日

3 确认收到对方5月12日的来函，询购你方的“永久牌”自行车。

4 谨告知，你方的自行车是为各个年龄层次的群体制作的，因此，提供对方所要的货肯定没有问题。 5 对方要求的数量折扣可以满足，对于金额在50,000美元以上的订单我们可以给5%的折扣。 6 此外，你方一直是以即期信用证付款做生意的。但是，一旦与对方公司建立起牢固的贸易关系，对于付款条件你方愿意重新考虑。

7 兹附你方的夏季商品目录和报有CIF温哥华价格的价格单;希望双方能在所报的条件上达成协议。 8 盼望很快得到您的回音。

9 写信人为Huang Tao Sales Manager 公司名称和地址：Dalian Trading Co. Ltd.

689 Huayuan Road, Dalian 116000，Liaoning, China

答案

I Listening 听力：20% Section A (5分，每题1分) 1. T 2. T 3. F. 4. F 5. T Section B (10分，每题2分)

1. 我们公司过去和他们的公司常有业务往来。

2. 我们相信我们的产品无论在价格上还是在质量上都要优于我们的竞争对手。 3. 我们能提供海运、陆运、空运中的各种保险。 4. 这些玻璃制品的新式包装很适合长途海运。 5. 我认为要做成这笔交易，您至少要降价4%。 Section C (5分，每题1分) 1. B 2. D 3. A 4. D 5. D

II Reading & Comprehension阅读与理解：40% Section A (10分，每题1分)

1. A 2. D 3. B 4. A 5. A 6. C 7. D 8. B 9. A 10. D Section B (10分，每题1分)

1. B 2. D 3. A 4. C 5. C 6. A 7. B 8. D 9. B 10. C Section C (20分，每题2分)

1. C 2. A 3. A 4. A 5. B 6. B 7. C 8. A 9. D 10. C III Business Translation商务翻译：20% Section A (10分，每题1分)

1 潜在业务 2 商务参赞 3 报盘单 4 形式发票 5 装运标志/唛头 6 shipping space 7 blank endorsement 8 confirmed L/C 9 freight to collect 10 International Chamber of Commerce Section B (10分，每题2分)

1 We have obtained your name and address from the Internet and learned that you are specializing in the import and export of toys.

2 Please quote us your best price for 100 metric tons of rice on CIF Guangzhou basis, stating the earliest delivery date.

3 We are now sending you our Sales Confirmation in duplicate; please sign and return one copy for our file.

4 However, in view of your good wishes to push the sales of our products, we exceptionally accept payment by 60-day L/C.

5 Since there are no direct vessels for your port, this consignment has to be transshipped at Hong Kong.

IV Business Writing商函写作：20%(商函格式部分计6分，内容计14分) Dalian Trading Co. Ltd.

689 Huayuan Road, Dalian 116000，Liaoning, China (1分) 18 May 2008 (1分)

Mr. Fred Johns Purchase Manager Tiddie Somer, Inc. 900 Richards Street, Vancouver, B.C. Canada (1分)

Dear Mr Johns (1分)

Thank you for your letter of May 12, inquiring for our “Forever Brand” Bicycles.(1.5分)

For your information, there would be no trouble in supplying you from our wide selection of bicycles which we make for all age groups.(2分) We can offer you the quantity discount you asked for which would be 5% off net prices for orders of over $50,000..(2分) In addition, we always deal on payment by sight L/C. (2分)However, we would be prepared to review this once we have established firm trading relations with you.(2分) We are now enclosing our summer catalogue and price list quoting CIF Vancouver, and do hope we can reach an agreement on the terms quoted. (3分) We are looking forward to hearing from you soon. (1.5分) Sincerely yours (1分) Huang Tao Sales Manager (1分) Encl.:

2015年下半年商务英语中级备考模拟试题(3)

Ⅰ.Listening: 20%(听力，20分) Section A

Directions: Listen to the tape and fill in the blanks according to the dialogue. This section totals 10 points.

Steve: I?m glad to see that you have (1) some new products. They are very (2) . I hope we can do (3)

together as your products are (4) in our country.

Li: Thank you I?m so glad to hear that. And would you tell me which (5) of the refrigerators you are interested in?

Steve: Sure. Here is our(6) . You?ll find the required items, specifications and (7) all there. Now, I?d like to have your lowest quotations, CIF New York.

Li: Thank you for your inquiry, Mr. Steve. Here is our latest FOB price list. All the prices

in the list are subject to our final(8) .

Steve: Good. I will look into the price list and (9) it with my colleagues. We can have further (10) later. Section B

Directions: Listen to the short statements, read the answer choices and decide which one is closest in meaning to the statement you have heard. This section totals 10 points. ( )1. A. Why are there so many people at the cinema? B. Have you been to this cinema before? C. This movie is really very popular. D. I was glad to see you at the cinema. ( )2. A. Jessica has only been here for a year. B. Jessica has been here the longest. C. Jessica has been alone for a year.

D. Jessica felt homesick as she has been here for a year. ( )3. A. I?ll feel disappointed if you can?t come. B. I thought you would came. C. Anyway you came.

D. I didn?t know what to expect.

( )4. A. He is probably a part-time student. B. He never goes to the English class at night. C. The English course is only available at night. D. He always goes to school alone.

( ) 5. A. His apartment is not far from the subway station. B. The subway station is made up of stone.

C. His apartment is quite far from the subway station. D. He threw a stone at the subway station.

II.Reading & Comprehension: 40%(阅读与理解，40分) Section A

( )1 Customers have become less loyal to brands and are more willing to to lower-priced coffee products.

A. trade in B. trade for C. trade up D. trade down

( )2 Toyworld is a profitable toy retailer in Seattle, US, with subsidiaries in over 30 countries.

A. basing B. base C. basis D. based

( )3 We have Julian Montero, the Argentine supplier of the wine we are importing. A. touched B. contacted C. linked D. contacted with

( )4 Bob and Tony are business and have arranged to meet at the sales conference. A. delegates B. customers C. associates D. officers

( )5 Telecommunication companies belong to the tertiary of industry. A. section B. sector C. area D. part

( )6 Our products are of better quality than from other countries. A. this B. that C. those D. it

( )7 The price of the catalogue is against your first order. A. removable B. replaceable C. rechargeable D. refundable

( )8 An L/C should be established in our favor by documentary draft at sixty days? sight.

A. available B. honorable C. paying D. paid

( )9 We would like to take this opportunity to write to you the hope of establishing business relations with you. A. at B. for C. with D. in

( )10 The goods are packed in cartons innerlined with material. A. water-proved B. water-protected C. water-proof D. water-tight Section B

Directions: There are ten blanks in the following passage. You are required to choose the best one from the given four choices marked A, B, C, and D. Then write down the correct answer in the brackets. This section totals 10 points, one point for each blank. Before marketing yourself globally, it is important to 1 your business is ready to deal with challenges presented by the international environment 2

language and cultural barriers, foreign laws, order fulfillment, and pre/post sales support.

Language and Culture - Neither technical accuracy 3 perfect translation is sufficient when considering the language you will communicate through. It is important to really understand how a language is used by the people in your 4 market.

Regional Laws - All phases of product 5 are affected by regulations. The product itself, such as its physical and chemical aspects, is subject to laws 6

to protect consumers with respect to purity, safety or performance. Product features such as packaging and warranties, advertising, sales promotion techniques are also subject to local regulations.

Order Fulfillment - How will you deliver your products? What business partners will you need to ensure smooth logistics of your product? Can you handle your shipment costs? If you cannot 7 demand or ensure smooth delivery of your product, you are at risk of negatively affecting your business and its image. It is important to find and qualify 8 distributors, and pay particular attention to contract negotiation and distribution management.

Pre and Post Sales Support - 9 with your customers as well as your business partners is an important consideration when marketing and selling internationally. Many businesses are able to meet customer expectations through strategic alliances or foreign distributors who deal with the local customer base on their 10 . ( )1 A. ensure B. assure C. reassure D. sure

( )2 A. excluding B. excluded C. including D. included ( )3 A. so B. nor C. and D. or

( )4 A. local B. own C. target D. home

( )5 A. sales B. exhibition C. promotion D. development ( )6 A. planned B. proposed C. supposed D. designed ( )7 A. meet B. run into C. encounter D. face ( )8 A. potent B. polite C. ethical D. potential

( )9 A. Connection B. Communication C. Link D. Contact ( )10 A. account B. part C. behalf D. market Section C

Investing thousands of pounds in the recruitment and training of each new graduate recruit may be just the beginning. Choosing the wrong candidate may leave an organisation paying for years to come.

Few companies will have escaped all of the following failures: people who panic at the first sight of stress; those with long impressive qualifications who seem incapable of learning; hypochondriacs whose absentee record becomes astonishing; and the unstable person later discovered to be a thief or worse.

Less dramatic, but just as much a problem, is the person who simply does not come up to expectations, who does not quite deliver; who never becomes a high-flier or even a steady performer; the employee with a fine future behind them.

The first point to bear in mind at the recruitment stage is that people don?t change. Intelligence levels decline modestly, but change little over their working life. The same is true of abilities, such as learning languages and handling numbers.

Most people like to think that personality can change, particularly the more negative features such as anxiety, low esteem, impulsiveness or a lack of emotional warmth. But data collected over 50 years gives a clear message: still stable after all these years. Extroverts become slightly less extroverted; the acutely shy appear a little less so, but the fundamentals remain much the same. Personal crises can affect the way we cope with things: we might take up or drop drink, drugs, religion or relaxation techniques, which can be have pretty dramatic effects. Skills can be improved, and new ones introduced, but at

rather different rates. People can be groomed for a job. Just as politicians are carefully repackaged through dress, hairstyle and speech specialists, so people can be sent on training courses, diplomas or experimental weekends. But there is a cost to all this which may be more than the price of the course. Better to select for what you actually see rather than attempt to change it.

( )1. The purpose of this passage is to give managers the advice that . A. Employers should select candidates for their potential.

B. Employers should select candidates for what they are rather than for their potential. C. Employers should select the newly graduated and send them on training courses, diplomas or experimental weekends.

D. Employers should select experienced candidates to avoid spending thousands of pounds in training.

( )2. According to the passage, which of the following statements is true? . A. Absolutely, People don?t change during their working lives.

B. Generally, people change to a large extent during their working lives. C. Fundamentally, people stay the same during their working lives. D. Normally, people don?t change at all during their working lives.

( )3. What does a fine future behind them (line 3 of paragraph 3) means? . A. Some people will certainly have a promising future though they are not very competent in their present work.

B. Some people don?t have any potential for their work though they are employed. C. Some people can have a bright future though they can?t do their work well. D. Some people have potential when they are employed, but never realize that potential.

( )4. According to the passage, people?s basic abilities like language learning and numeracy .

A. change little over their working life. B. never change over their working life.

C. change fundamentally over their working life. D. change profoundly over their working life.

( )5. The word deliver (line 2 of paragraph 3) means . A. to take goods to the places or people they are addressed to B. to give a speech

C. to do what you promised to do

D. to help a woman to give birth to a baby. Passage Two

Asian economies will continue to expand rapidly in the next two years on the back of foreign investments, exports and domestic demand, but will not be free of worries,

according to a recent securities company economic report. Massive infrastructure spending, the benefits of past investments and deregulation and growing regional trade will push along regional growth.

The report tipped China?s gross domestic product to grow by 9.5 per cent in 1996 and 10.5 per cent in 1997, and Hong Kong?s to grow by 4.3 and 5.0 per cent.

Singapore?s real GDP was forecast to grow by 7.6 and 7.4 per cent, Malaysia?s by 8.6 and 8.1 per cent, Thailand?s by 8.8 and 8.4 per cent, Indonesia?s by 7.3 and 7.1 per cent and Philippines? by 5.6 and 5.8 per cent.

“However, all is not rosy,” cautioned the report, which listed overheating as the region?s biggest challenge in the short term and skilled-labor shortages in the long run. It cited strains from rapid growth that had begun to stretch current account deficits and spur inflation in some regional economies, which could prevent their central banks from lowering interest rates.

“This implies that economic vulnerability to unexpected shocks will remain high,” the report said, forecasting a further tightening of monetary policy in countries such as the Philippines and Malaysia, and no significant easing in Thailand, Indonesia and China. Crosby Securities also cited massive new investment programs generated by demands on infrastructure such as power, telecommunications and transport which had fuelled over-heating.

It said Asia would also face a bigger challenge from newly deregulating economies in Eastern Europe which offered lower costs and better-educated workers to foreign investors. Asia?s main foreign investors should, however, continue to expand their presence in the region, the securities house said, noting new trends of intra-Asian investment. Singapore is shifting its lower value-added disc drive and electronics industry to Malaysia, which in turn is moving some of its garment-making and consumer electronics manufacturing to Indonesia and Thailand. Thailand, Malaysia and Singapore are increasingly investing in Viet Nam, Myanmar and Laos.

“Asia will benefit from this trend in several ways,” the report said. ( )6 Asia economy will continue to grow because of _____________. A. foreign investment B. demands in Asian countries.

C. export D. all of the above

( )7 In the next 2 years, the highest economic growth will appear in ____________. A. Singapore B. Thailand C. Hong Kong D. China

( )8 Years later, the problem in Asian economy may be _________________. A. too little investment B. too much investment C. not enough qualified labors D. monetary instability

( )9 According to this report, economic changes in East Europe are ___________. A. harmful B. challenging C. helpful D. useless

( )10 The report is about the prospect of Asian economy. A. optimistic B. pessimistic

C. more optimistic than pessimistic D. more pessimistic than optimistic

III.Business Translation: 20%(商务翻译，20分) Section A

Directions: There are ten terms in this section. Translate the English terms or phrases into Chinese and the Chinese terms or phrases into English. Then write down the translation on the paper. This section totals 10 points, one point for each term. 1 particular average 2 gunny bag 3 Through B/L 4 profit margin 5 days of grace 6 行业刊物 7 预定金 8 空白背书 9 往来行 10 不可抗力 Section B

2这批货已装上“长城”号轮，该轮已于2月28日从上海启航，预计于3月12日抵达纽约。 3包装必须适合海运，并且坚固承受得起粗鲁搬运。

4很高兴收到你方8月7日的询盘，按照要求，现报盘如下，以你方答复于2006年9月20号前到达此地为有效。

5由于我方已订得舱位的轮船晚到，因此，请将你方第060531号信用证的船期和有效期分别展至7月10日和7月25日，非常感谢。

IV.Business Writing: 20%(商函写作，20分)

1 对方公司名称和地址：The New World Computers, Ltd. 1881 Long Beach Street, Los Angels CA 90025, U.S.A. 收件人姓名和头衔：Lester Bemstein Purchase Manager 2 写信日期：2009年5月18日

3 感谢对方回复你方5月12日函及就TRD复印机向我方报实盘。

4 对方所报条件相当令人满意，随函附上你方第979-408号购货确认书。请对方签退一份供你方存档。

5 告知对方，已指示你方银行即中国银行上海分行开立以对方为受益人的不可撤销信用证，金额为1,000,000美元, 有效至2009年6月30日。

6 你方银行的往来行即花旗银行，纽约分行会确认信用证已开到，对方可向他们开出面额为发票金额的30天远期汇票。

7 对方提交汇票时请随附下列单据：提单(6份) 商业发票(4份) 一切险保险单

8 一旦装运事宜安排妥当请对方即以传真通知你方。 9 写信人为 Shen Mingyang Import Manager

公司名称和地址：Cathay Business Machines Import & Export Corporation 2000 Central Boulevard, Pudong, Shanghai 201206, China

参考答案

I Listening 听力：20% Section A (10分，每题1分)

(1)developed (2)attractive (3)business (4)popular (5)types

(6)inquiry list (7)quotations (8)confirmation (9)discuss (10)contact Section B (10分，每题2分) 1. C 2. B 3. C 4. A 5. A

II Reading & Comprehension阅读与理解：40% Section A (10分，每题1分)

1. D 2. D 3. B 4. C 5. B 6. C 7. D 8. A 9. D 10. C

Section B (10分，每题1分)

1. A 2. C 3. B 4. C 5. D 6. D 7. A 8. D 9. B 10. C Section C (20分，每题2分)

1. B 2. C 3. D 4. A 5. C 6. D 7. D 8. B 9. B 10. C III Business Translation商务翻译：20% Section A (10分，每题1分)

1 单独海损 2 麻袋 3 联运提单 4 利润幅度/赚头 5 宽限期 6 trade journal 7 down payment 8 blank endorsement 9 correspondent bank 10 force majeure Section B (10分，每题2分)

1 We will make arrangements with the bank to open a confirmed, irrevocable L/C. 2 This consignment is on the S.S. “Great Wall”, which departed from Shanghai on February 28 and is due in New York on March 12.

3 The packing must be seaworthy and strong enough to stand rough handling. 4 We are glad to receive your enquiry of August 7. As requested, we are making you the following offer, subject to your reply reaching here before September 20, 2006. 5 As the ship on which we have booked shipping space was late, we would appreciate it if you could extend the shipment date and the expiry date to July 10 and July 25 respectively.

IV Business Writing商函写作：20%

Cathay Business Machines Import & Export Corporation 2000 Central Boulevard, Pudong, Shanghai 201206, China May 18, 2009 Mr. Lester Bemstein Purchase Manager

The New World Computers, Ltd.

1881 Long Beach Street, Los Angels CA 90025 U.S.A.

Dear Mr Bemstein

Thank you for replying to our letter of May 12 and making us a firm offer for the TRD photocopier.

The terms you quoted are quite satisfactory, and we are now enclosing our Purchase Confirmation No.978-408. Please sign and return one copy for our file.

For your information, we have instructed our bank, Bank of China, Shanghai Branch, to open an irrevocable letter of credit for US$1,000,000 in your favor, valid until June 30, 2009.

You will receive confirmation from our bank?s correspondent, the Citibank, New York Branch, and you may draw on them at 30 days for the amount of the invoice. When submitting your draft, would you please enclose the following documents? Bill of Lading (6 copies) Commercial invoice (4 copies) A.R. Insurance Policy

Please fax us as soon as you have arranged shipment. Sincerely yours Shen Mingyang Import Manager

Enclosure: Purchase Confirmation No. 978-408.

2015年剑桥BEC考试(中级)标准预测试卷(1)

For each statement(1-7),mark one letter(A,B,CorD)on your Answer Sheet. 1

回答1-7题： A

Interactive Training

Have you ever considered a career in training ?

Apply now to join one of our Interactive Training courses. All our trainers have had leading roles in Staff Development and they will demonstrate a variety of training techniques from individual to group involvement using drama. Course participants contribute with their experience in the discussions which follow each activity.

Guidance in designing a range of courses including Word Processing, Typing, Time Management and Accounting is provided.

Contact Ian Draper: Phone 23345454 Fax 2334 5778 B

Euromoney Trainee Scheme

Students interested in creating or selling financial products are invited to apply for six-month training schemes.

An expenses allowance is paid monthly to each trainee. At the end of the six months, trainees will be assessed on their aptitude and a selected number will be offered permanent employment at our central office.

Students wishing to apply should send a CV along with a 200-word summary on why they think they are suitable for this scheme.

Applications to: Euromoney, Unit 3, Dearing Commercial Estate, Singapore C

Cercos High Technology Courses

Regardless of previous experience, if you are aged eighteen or over, Cercos' professional seven-week full-time training programme provides the gateway to employment in the rapidly expanding computer maintenance industry. Learn how to diagnose faults using the latest technological aids and to effectively and efficiently deal with problematic machinery and customers

Contact John Segarro at 0772 4313 for application form and course contents.

Wizard Training Courses

Many people are confused by the arrangement of letters on a computer keyboard and never progress beyond tapping slowly away with two fingers. Our courses concentrate on training the fingers to find all the letters on the keyboard. Easy, short drills with three-letter words help you master the.skills of typing within a matter of days. Phone 34254422 for costs and further details.

Apply for this course if you are interested in running courses in office skills.本题答

案:ABCD 参考答案:A 系统解析:题干中的关键词“office skills”，题目译为 “如果你对办公室技能感兴趣，就申请这门课程”，与A段中“a range of courses including Word Processin9，Typin9，Time Management and Accounting is provided.”相对应。 2

This course will teach you how to repair computers.本题答案:ABCD 参考答案:C 系统解析:题干中的关键词“how to repair computers”，与c段中“…computer maintenance industry.Learn how to diagnose faults…”相对应。Repair与maintenance为同义替换。 3

Applicants must give reasons for wanting to join this course. 本题答案:ABCD 参考答案:B 系统解析:题干中的关键词“Applicants must give reasons…”，与8段中“Students wishing to apply should send a CV plus a 200-word summary of why they think they are suitable for this scheme.”相对应。9ive reasons与why相对应。 4

This course promises very quick results.本题答案:ABCD 参考答案:B 系统解析:题干中的关键词“very quick results”，与D段中“…master the skills of typing within a matter of days.”相对应。quick与within a matter of days相对应。 5

You will be shown a range of teaching methods on this course.本题答案:ABCD 参考答案:A 系统解析:题干中的关键词“a range of teaching methods”，与A段中“…they will demonstrate a variety of training techniques from individual and group involvement to using drama.”相对应。其中a range of与a variety of为同义替换。 6

If you complete this course successfully，you may be given a job.本题答案:ABCD 参考答案:B 系统解析:题干中的关键词“be given a job”，与B段中“… a selected number will be offered permanent employment in our central office.”相对应。其中job与employment相对应。 7

The organizers will cover some of your costs while you are on this course. 本题答案:ABCD 参考答案:B 系统解析:题干中的关键词“cover some of your costs”，与B段中“An expenses allowance is paid monthly to each trainee.”相对应。

For each blank(8-12),mark one letter(A-G)on your Answer Sheet.

回答8-12题：

Every time a customer makes a purchase, the Jones and May Till do a lot more than just producing their change and a receipt. With the help of an advanced computer system the Tills feed the information to their central computers, which calculate what stock is needed. (8) They are then almost instantly able to organize the following day's or week's deliveries.

( 9 ) For example, food shelves do not sell out early on a Saturday as they used to and a wider range of goods are available on a Monday. Using advanced communication between stores, Head Office and suppliers, the computers work out what has been sold each day, what suppliers need to produce, and what should be delivered to stores the following day. (10) Fewer customers are disappointed and profits improve.

(11) When a new season's range of clothes goes into stores in a variety of colors, the computer system makes it possible to respond to sales data almost overnight and, for example, increase the production of clothes in faster-selling colors and sizes. On the occasion that an item is temporarily out of stock, information technology enables sales staff to tell customers immediately whether it is available from the distribution center. If it is, an order can be placed. (12)

So next time you are handed a Jones and May receipt you will know that the system is already reacting to your purchase and re-ordering the item you have just bought. A.This involves serious delays and damages customer confidence.

B.Among the benefits for clothing is the fact that stores receive new deliveries according to their exact requirements.

C.This unusually responsive system provides benefits in terms of both customer service and profits.

D.This information is fed from there directly into the suppliers' computers,

E.The new system has halved the delivery time for customers down to 24 hours from 48 hours.

F.Such a quick and sensitive response ensures that the right amount of fresh food arrives at each store.

G.Their desktop computers can access sales data from the tills allowing them to change orders.

第(8)________本题答案:ABCDEFG 参考答案:D 系统解析:空白后一句讲到他们能够立刻组织第二天或下一周的送货。可推测他们获得信息很及时。与本段是后一句相呼应。选项D符合题意，directly与instantly相对应。 9

第(9)题________本题答案:ABCDEFG 参考答案:C 系统解析:此空白处为该段首句，起着承上启下的作用，从下文可知这种系统能及时有效地反馈信息，以提醒供应商顾客需求和存货情况，可推测它既有利于顾客，又有利于商家。与本段最后一句相呼应选项C符合题意。 10

第(10)题________本题答案:ABCDEFG 参考答案:F 系统解析:空白前一句讲到计算机能够计算出当日卖出了什么，第二天需要进什么货，可见这种反馈及时而且高效，能保证货物的新鲜。选项F符合题意。 11

第(11)题________本题答案:ABCDEFG 参考答案:B 系统解析:本段主要是讲根据服装销售和需求情况，及时补货。选项B符合题意。 12

第(12)题________本题答案:ABCDEFG 参考答案:E 系统解析:空白前一句讲如果某件商品暂时缺货，系统会显示，让营业员告诉顾客是否可从中心区调货。可推测此句，如果有货，会很快按订单发货。 For each question(13-18),mark one letter(A,B,CorD)on your Answer Sheet.

回答13-18题：

The Importance of Good Communications

Effective communication is essential for all organizations. It links the activities of the various parts of the organization and ensures that everyone is working towards a common goal. It is also extremely important for motivating employees. Staff need to know how they are getting on, what they are doing right and in which areas they could improve. Working alone can be extremely difficult and it is much easier if someone takes an interest and provides support. Employees need to understand why their job is important and how it contributes to the overall success of the firm. Personal communication should also include target setting. People usually respond well to goals, provided these are agreed between the manager and subordinate and not imposed.

However, firms often have communication problems that can undermine their performance. In many cases,these problems occur because messages are passed on in an inappropriate way. There are, of course, several ways of conveying information to others in the organization which include speaking to them directly, e-mailing, telephoning or sending a memo. The most appropriate method depends on what exactly it is you are communicating. For example, anything that is particularly sensitive or confidential, such as an employee's appraisal, should be done face-to-face.

One of the main problems for senior executives is that they do not have the time or resources needed to communicate effectively. In large companies, for example, it is impossible for senior managers to meet and discuss progress with each employee

individually. Obviously this task can be delegated but at the cost of creating a gap between senior management and staff. As a result, managers are often forced to use other methods of communication, like memos or notes, even if they know these are not necessarily the most suitable means of passing on messages.

The use of technology, such as e-mail, mobile phones and network systems, is speeding up communication immensely. However, this does not mean that more investment in technology automatically proves beneficial: systems can become outdated or employees may lack appropriate training. There are many communications tools now available but a firm cannot afford all of them. Even if it could, it does not actually need them all.The potential gains must be weighed up against the costs, and firms should realize that more communicationdoes not necessarily mean better communication.\

As the number of people involved in an organization increase, the use of written communication rises even faster. Instead of a quick conversation to sort something out numerous messages can be passed backwards and forwards. This can lead to a tremendous amount of paperwork and is often less effective than face-to-face communication. When you are actually talking to someone you can discuss things until you are happy that they have understood and feedback is immediate. With written messages, however, you are never quite sure how it will be received what you think you have said and what the other person thinks you have said can be very different.

The amount of written information generated in large organizations today can lead to communication overload. So much information is gathered that it gets in the way of making decisions. Take a look at the average manager's desk and you will see the problem -- it is often covered with letters, reports and memos. This overload can lead to

inefficiencies. For example, managers may not be able to find the information they want

when they need it. Communication is also becoming more difficult with the changes occurring in employment patterns. With more people working part-time and working at home, managing communication is becoming increasingly complex.

In the first paragraph the writer recommends that communication with staff should includeA. some feedback on their job performance.

B. an explanation of how company targets have been set. C. information on promotion prospects within the company. D. an indication of which duties they can expect assistance with.

参考答案:A 系统解析:文中第一段：“Staff need to know how they are getting on，what they are doing right and in which areas they could improve.”意为：“员工需要知道他们进展得怎么样，做对了什么事，在哪些方面需要改进。”选项A符合题意。 14

According to the writer, the best way of achieving effective communication is toA. adapt the message to suit a particular audience. B. make the content of messages brief and direct.

C. select the most suitable means of conveying a particular message. D. ensure that information is targeted at the appropriate group of people. 参考答案:C 系统解析:文中第二段：“The most appropriate method depends on what exactly it is you are communicating.For example，anything that is particularly sensitive or confidential，such as an employee?S appraisal，should be done face—to—face.”意为：“最合适的方法取决于你正在交谈的内容。”选项C符合题意。suitable与appropriate为同义替换。 15

What does the writer say about the communication options available to senior managers?A. Sending memos to staff is one of the most efficient methods. B. It is important to find the time to discuss certain matters with staff. C. They should increase the range of options that they use.

D. Getting junior managers to talk to staff can create different problems.

参考答案:D 系统解析:文中第三段：“0bviously this task can be delegated but at the cost of creating a gap between senior management and staff.”意为： “显而易见这个任务可以派代表来完成，但是却会在高级管理层和员工之间形成隔阂。”选项D符合题意。create different problems与creating a gap between…为同义替换。 16

What advice is given about the communication tools made available by technology?A. Aim to limit staff use of certain communication tools.

B. Evaluate them in terms of the expenditure involved. C. Select them on the basis of the facilities they offer.

D. Encourage more staff to attend training courses in their use.

参考答案:B 系统解析:文中第四段：“The potential gains must be weighed up against the costs，and firms should realize that more communication does not necessarily mean better communication.”意为： “潜在的所得必须与耗费相权衡，公司应该意识到较多的交流并不一定是好的交流。”选项B符合题意。expenditure与costs为同义替换。同时第四段中的“must”及“should”问题中的“advice”相对应。 17

According to the writer, a problem with written communication is thatA. the message can be interpreted differently to what was intended.

B. it can be easy for people to ignore the contents of a written message. C. most people are more comfortable with face-to-face communication. D. it is possible for correspondence to get lost within a large organization.

参考答案:A 系统解析:文中第五段：“…with written messages.however，you arc never quite sure how it will be received what you think you have said and what the other person thinks you have said can be very different.”意为：“然而，在书面信息中，你永远不能确定自已的意思与收到信息人的解读是否一致。”选项A符合题意。 18

According to the article, what is the effect of receiving large amounts of written information?A. It is counter-productive. \ B. It causes conflict in a company. C. It leads to changes in work patterns.

D. It makes the main points more difficult to identify.

参考答案:A 系统解析:见最后一段“This overload can lead to inefficiencies.”可知大量的信息会导致效率低下。选项A符合题意。Counter-productive与inefficiencies为同义替换。

For each question(19-33),mark one letter(A,B,CorD)on your Answer Sheet. 19

回答19-33题：

Office Angels Employment Agency 14-16 Lockhart Road Wan Chai Hong Kong

Tel 532 4365 Fax 532 4111 Dear Client,

Office Angels is advising businesses at as far ahead as possible to ensure guaranteed staff cover during holiday periods. There is now a ( 19 ) shortage of skilled secretarial and administrative staff and this is (20) to get worse in .the next twelve months.

Businesses which require staff with experience of specialist computer applications are the most at (21) . You are advised to (22) our agency well before the staff are actually needed to be certain of filling gaps with adequately (23) personnel. If you don't, it's almost (24) that you will be left without the skills needed to (25) your office running smoothly. The ( 26 ) for the shortage of secretarial staff appears to be a combination of two ( 27 ) .

There has been an (28)in demand for secretarial services over the last few years, and at the same time there has been a (29) of students deciding to choose secretarial studies. Office Angels Agency would (30) to emphasize that businesses should not

underestimate the difficulty of (31) experienced temporary staff. It is also necessary to make the ( 32 ) that businesses should be prepared for the fact that they may have to pay more for this kind of (33) in the future. 第(19)处填写A. hard B. serious C. sure D. strong

参考答案:B 系统解析:题目意为“严重短缺”，应该选择B，选项A意为“艰难的”，选项C意为“确定的”，选项D意为“强壮的”。 20

第(20)处填写A. hoped B. wanted C. expected D. prepared

参考答案:C 系统解析:be expected to do sth.…意为：“预期或计划做某事”，题日意为“预期将会更加恶化”，而不是希望或者准备。 21

第(21)处填写A. risk B. chance

C. worry D. difficulty

参考答案:A 系统解析:at risk是固定短语，“有危险”。 22

第(22)处填写A. confirm B. communicate C. contact D. command

参考答案:C 系统解析:contact意为“联系”，选项A意为“确认”，选项B意为“交流”，选项D意为“命令”。 23

第(23)处填写A. lectured B. aided C. formed D. trained

参考答案:D 系统解析:trained意为“经过训练的”，trained personnel表示受过训练的员工。 24

第(24)处填写A. positive B. correct C. right D. certain

参考答案:D 系统解析:it is certain that…意为：“几乎是一定的”，选项A意为“积极的”，选项B，C意为“正确的”，均不合题意。 25

第(25)处填写A. save B. keep C. ensure D. continue

参考答案:B 系统解析:本句意为“保持办公室正常运作”。选项A意为“挽救”，选项C意为“确保”，选项D意为“继续”。 26

第(26)处填写A. reason B. purpose C. result

D. problem

参考答案:A 系统解析:本句意为“出现人才短缺的原因”。The reason for…为固定搭配。 27

第(27)处填写A. articles B. matters C. factors D. subjects

参考答案:C 系统解析:本句意为“两个因素”，选项A意为“文章”，选项B意为“事件”，选项D意为“对象”。 28

第(28)处填写A. enlargement B. increase C. addition D. upgrade

参考答案:B 系统解析:本句意为“需求的增加”，an increase in demand for…为常用搭配。 29

第(29)处填写A. lack B. need C. requirement D. few

参考答案:A 系统解析:lack意为“缺少”，a lack of…为固定用法。 30

第(30)处填写A. request B. desire C. ask D. like

参考答案:D 系统解析:would like to do sth.…固定句式“想要做某事”。 31

第(31)处填写A. achieving B. obtaining C. realizing D. earning

参考答案:B 系统解析:obtain意为“获得，获取”，选项A意为 “达到”，选项C意为“实现”，选项D意为“赚得”。

第(32)处填写A. point B. idea C. position D. subject

参考答案:A 系统解析:make the point that…为常用搭配意为“注意，确保”。 33

第(33)处填写A. offer B. delivery C. product D. sewice

参考答案:D 系统解析:service意为“服务”，选项A意为“提供”，选项B意为“传送”，选项C意为“产品”。

Read the text below about how consumers decide what to buy.(34-45) 34

回答34-45题： Marketing Information

0 Sales and marketing messages are illegal if they falsely advertise prices, 00 performance capability, quality, or the other product characteristics, or

34 the buyer in what any way. A Western Canadian electronics firm was convicted 35 recently of bait-and-switch selling ( selling products with deceptive advertising). 36 This practice occurs when a company advertises at a very low price on a 37 product, but the customer has great many difficulty getting the special price. 38 Rather that, the company attempts to sell the customer a similar but 39 higher-priced product or offers a rain check that it will not be honored. This 40 tactic for attracting customers is a form of deceptive marketing. Furthermore, 41 sellers of services must also be cautious about how the language they use to 42 describe what they will do. Letters, reports, and proposals that they describe 43 services to be performed are interpreted as contracts in courts. Sales and 44 marketing messages must not make claims that cannot be verified, so that 45 language must not promise more than which intended.

the buyer in what any way. A Western Canadian electronics firm was convicted填写我的答案参考答案:请参考解析系统解析:WHAT。in any way为常见搭配，意为“以任何方式”，what为多余词汇，应删去。

recently of bait-and-switch selling ( selling products with deceptive advertising).填写我的答案参考答案:请参考解析系统解析:CORRECT。正确。 36

This practice occurs when a company advertises at a very low price on a填写我的答案参考答案:请参考解析系统解析:AT。此处意为“以较低的价格打广告”，at为多余词汇。advertises a very low price为动宾结构。 37

product, but the customer has great many difficulty getting the special price.填写我的答案参考答案:请参考解析系统解析:MANY。difficulty为不可数名词，不能用 many修饰。 38

Rather that, the company attempts to sell the customer a similar but填写我的答案参考答案:请参考解析系统解析:THAT。rather意为“而不是”，是连词，that为多余词汇。 39

higher-priced product or offers a rain check that it will not be honored. This填写我的答案参考答案:请参考解析系统解析:IT。此处为定语从句，that在从句中做主语，it?为多余词汇，应删去。 40

tactic for attracting customers is a form of deceptive marketing. Furthermore,填写我的答案参考答案:请参考解析系统解析:CORRECT。正确。 41

sellers of services must also be cautious about how the language they use to填写我的答案参考答案:请参考解析系统解析:HOW。此处意为“他们对于描述使用的语言很细心”，how为多余词汇，应删去。 42

describe what they will do. Letters, reports, and proposals that they describe填写我的答案参考答案:请参考解析系统解析:THEY。第二个they应删去，此处为定语从句 that做主语，指代其前的letters，reports等。 43

services to be performed are interpreted as contracts in courts. Sales and填写我的答案参考答案:请参考解析系统解析:CORRECT。正确。 44

marketing messages must not make claims that cannot be verified, so that填写我的答案参考答案:请参考解析系统解析:CORRECT。 45

language must not promise more than which intended.填写我的答案参考答案:请参考解析系统解析:WHICH。which在这里为多余，不做任何成分。

Write 40-50 words. 46

· You are the factory manager of a car company. You are waiting for urgently needed components from your purchasing department.

· Write a note to Mr Grayson, the Assistant Purchasing Manager: · enquiring about the reason for the delay · stating when the components are needed · suggesting a meeting to discuss future deliveries.

· Write 40-50 words.参考答案:请参考解析系统解析:【写作思路】

本文是对商务便条的考查，是汽车公司工厂经理写给采购经理的便条。内容要求是询问订购的元件拖延的原因，说什么时间需要元件，建议组织一个讨论将来交付的会议。写作时按照商务便条的写作形式，将所给信息阐述详细即可，因是两经理之间的留言，措辞及语气要谦虚得体。【参考范文】

I am writing to enquire about the reason for the late delivery of the component I ordered，need by next Monday.In order to which are，I suggest that we have a meeting to discuss future deliveries. Write 120-140 words. 47

Your company requires a taxi firm that could use on a regular basis for staff and clients. Your secretary has selected two advertisements from the local newspaper. · Look at the advertisements below, on which you have already made some handwrittennotes.

· Then, using all your notes. Write a proposal for your line manager, saying which firm you think your company should use. · Write 120-140 words.

参考答案:请参考解析系统解析:【写作思路】

本文是对商务建议书的考查，内容要求是秘书根据两则出租车广告内容给自己的经理建议选择哪家公司。

内容方面，文章要强调最终给出的建议。

TELECARS公司的特点在于第1、2和3，STREETLIGHT CABS公司的却有着没有参考记录、没有网络定车服务、不方便等缺点。形式方面，商务建议书与商务报告大体一致，但差别在于前者用建议(Recommendation)代替了后者的结论(Conclusion)。【参考范文】 Introduction

The purpose of this report is to assess and recommend a taxi firm that will become our transporter.We will need them especially during next year?s trade fair and conferences.There are two firms to assess. Findings

We have found good references regarding Tele-cars. Besides having a long-running tradition of being very reliable, they also provide 24-hour service which will be very useful for meetings and negotiations held at night.

Streetlight Cabs, however, is a brand new company without references. They do provide cheap prices for long distance routes we often use, but as they do not have a web page, internet booking is not possible. Recommendation:

I recommend choosing Telecars because of their long tradition of reliability and well trained staff.

You will hear three telephone conversations or messages.

听录音：请点击左侧的播放器控制播放回答48-59题： Order Ticket

8：30 a.m.10th July b.Golden Information of Customer：

Name： Golden from rNA Industries Address： (1)________London Street Contact N0.： (2) ________ Information of Computers：

Type：876 models(3) ________cache on hard drive Quantity： (4) ________.

Delivery Date：Tuesday morning 23 rd July

第(1)题：填写我的答案参考答案:请参考解析系统解析:N0.34。原文中问“Where is your company located?”回答可知N0.34 London Street，near the barbershop. 听力原文： M1：Hello

F1：May I speak to Mr.L.J.，please? M1：This is he.

F1：Good morning.Mr.David.nliS iS Golden from INA Industries.Our company is going to buy four 876 model computers.

M1：WiU tllat be l6MB hard drive models or 32MB optional on base models? F1：Have you got any suggestions?

M1：The kind of l6MB on hard drive models is suitable for general use.And the 32MB optional on base models is available upon request.It?s a bit more expensive. F1：I tllink l will buy the former。16MB card on hard drive model. M1：OkWhen do you want them?We have this computer in stock. F1：That?S fine.I hope the computers will arrive on Tuesday morning. M1：Tuesday morning.Where is your company located? F1 : NO. 34 London Street, near the barbershop. M1 : And your telephone number? F1:66886598. Thank you. M1 : Thank you for your order. Conversation Two

F1 : Hello. Springfield Health Centre. Can I help you?

M1:Yes. I'd like to speak to Dr. Smithman's receptionist, please. F1 : Yes.

M1:This is Green Parker. I have been having some headache recently. F1 : Well, Mr. Parker. What can I do for you?

M1:I would like to make an appointment to see the doctor. F1 : Yes. Would Friday morning suit you?

M1 : Friday is the 12th of June. Ok. At what time? F1 : Is 10:30 ok for you? M1 : Yes, that's fine.

F1 : What's your name again please?

M1 : Green Parker. G-R-E-E-N P-A-R-K-E-R.

F1 : Thank you. Dr. Smithman will see you at 10:30 on Friday. Conversation Three

F1: Good evening, this is David's Bicycle Rental.

M1 : Good evening, miss. A friend of mine suggested I call you to hire some sports bikes.

F1 : Oh, yes. A lot of people do this these days.

M1 : Yes, we're just on vacation here for a few days and they said it would be a good idea to see the island on bicycle.

F1 : Well it certainly is. And most people rent a motor bike because you can get around faster and even go to the beach if you like.

M1:If I wanted to hire 4 motor bikes tomorrow morning for 3 days, would there be any problem?

F1 : No problem at all. May I know your name? M1 : It's Gold, G-O-L-D.

F1 : And your telephone number is... ?

M1:I'm at the Holiday Red Hotel. My number is 837845. I'm in Room 290. By the way, is your bike rental shop at No. 100 Beckman Street? F1 : That's right.

M1:OK, then, I'll see you tomorrow morning.Thanks a lot. F1 : I'll see you then. 49

第(2)题填写我的答案参考答案:请参考解析系统解析:66886598。原文中问“And your telephone number is?”回答为：“66886598.Thank you.” 50

第(3)题：填写我的答案参考答案:请参考解析系统解析:16MB。从原文“I think l will buy the former，16MB hard drive model.”中可知。 51

第(4)题：填写我的答案参考答案:请参考解析系统解析:4。从原文“Our company is going tO buy four 876 model computers.”中可知。 52

Reservation Card

TO： br.Smith From：Linda

Date： 10th June Time：9：30 a.m Information of Patients Name： Green(5)_________

Symptom： something wrong with the(6) _________ Date of Meetin9：12th，(7) _________ Time for Meetin9：(8) _________

第(5)题：填写我的答案参考答案:请参考解析系统解析:Parker。原文中问“what?S your name again please?”回答为：“Green Parker.G·R·E—E—N，P—A。R.K—E—R.”

第(6)题：填写我的答案参考答案:请参考解析系统解析:Head。从原文中“I have been having some headache recently.”可知。意为：我目前有点头痛。从而可知病人的头部出现不适。 54

第(7)题：填写我的答案参考答案:请参考解析系统解析:June。原文中问“Would Friday morning suit you?”回答为：“Friday is the l2th of June.” 55

第(8)题：填写我的答案参考答案:请参考解析系统解析:10：30 a.m.。材料中问“Is l0：30 Ok for you?”回答为：“Yes，that?S fine.”可知同意l0：30这个时间。 56

Bicycle Renting Registration Date：8th April。 Time： 12：30

Bicycle Type： (9)________.Bikes N0.of Bicycles：4

Period of Hirin9： (10) ________days Hirer?S Name： (11) ________

Contact N0：837845-ex.Room(12) ________

第(9)题：填写我的答案参考答案:请参考解析系统解析:Motorized。从原文中顾客回答：“If l wanted to hire 4 motor bikes tomorrow morning for 3 days，would there be any problem?”可知选择的是带马达的自行车。 57

第(10)题：填写我的答案参考答案:请参考解析系统解析:3。从原文：“If l wanted tO hire 4 motor bikes tomorrow morning for 3 days，would there be any problem?”可知顾客想租为期三天的自行车。 58

第(11)题：填写我的答案参考答案:请参考解析系统解析:Gold。原文中提问：“May I know your name?”回答为：“It?S Gold，G—O—L—D.” 59

第(12)题：填写我的答案参考答案:请参考解析系统解析:290。从文中290“My number is 837845.I?m in Room 290.”可知。

You will hea five short recordings.

(Questions 13-17)

·You will hear five short pieces.

·For each piece decide where the speaker is.

·Write one letter(A-H)next to the number Of the piece. ·You will hear the five pieces twice. 13.______ 14.______ 15.______ 16.______ 17.______

第(13)题A. hospice B. supermarket C. bookstore D. theatre E. dining hall F. furniture shop G. driving school H. school

参考答案:B 系统解析:从原文“We?re out of breakfast cereal.I think coin flakes are on sale.”可知早餐麦片也没有了，玉米片也在打折出售，从而可知要去超市。听力原文： Section One Question Thirteen

We need milk, eggs, butter, coffee, vegetables,fruit, bread, cheese, and some snacks. We want some pickles, oh, and we're out of flour. Put that on the list, too. We're out of breakfast cereal too. I think corn flakes are on sale. Question Fourteen

I heard that nearly 2000 students have signed a petition showing our dissafisfacton with the food, price and service. Many hands make light work. I think this could force them to improve a little. Question Fifteen

The performance is wonderful. They dance very well and the music is so pleasant. And the lighting and sound effects are first-class. Thank you for bringing me here to watch the performance. Next time I'll take you to watch acrobatics.

Question Sixteen

It's nice, but it doesn't match the color of my room. This type of coffee table gets dirty very easily and it's difficult to clean. Look, this one matches my room and it's inexpensive. Question Seventeen

My office is quite far from my house. So it takes me more than an hour to get to work. And I want to buy a car but I haven't an international driver's license. I need enroll in driving school and then take a road test. 61

第(14)题A. hospice B. supermarket C. bookstore D. theatre E. dining halI F. furniture shop G. driving school H. school

参考答案:E 系统解析:E。文中“I heard that nearly 2000 students have signed a petition showing our dissatisfaction with the food，price and service.”意为：“我听说有将近两千个学生在请愿书上签名了，表达我们对食物、价格和服务的不满。”可知谈论的地点是学校食堂。 62

第(15)题A. hospice B. supermarket C. bookstore D. theatre E. dining halI F. furniture shop G. driving school H. school

参考答案:D 系统解析:从文中“They dance very well and the music is SO pleasant.the lighting and sound effects are first—class.”可知舞跳得好，音乐也很好听。舞台灯光和音响效果都是一流的。从而可知谈论的地点是歌剧院。 63

第(16)题A. hospice B. supermarket C. bookstore

D. theatre E. dining halI F. furniture shop G. driving school H. school

参考答案:F 系统解析:从文中“it?S nice.but it doesn?t match the color of my room.This type of coffee table gets dirty very easily and it?S dimcult to clean.”可知好是好，就是和我房间的颜色不搭配这种咖啡桌很容易弄脏还不好擦。”从而可知谈论的地点是家具店。 64

第(17)题A. hospice B. supermarket C. bookstore D. theatre E. dining halI F. furniture shop G. driving school H. school

参考答案:G 系统解析:从文中“I need enroll in driving school and then take a road test.”可知我需要进驾校然后通过路考。”从而可知谈论的是驾校。 65

(Questions 18-22)

·You will hear another five short pieces. ·For each piece decide who iS talking.

·Write one letter(A-H)next to the number of the piece. ·You wilI hear the five pieces twice. 18._______ 19._______ 20._______ 21._______ 22._______

第(18)题A. a doctor B. an editors C. a teacher D. a salesman

E. a Iawyer F. an engineer G. a judge H. a guide

参考答案:B 系统解析:根据这句话：“I think Beijing Pop Music Festival is the best.We will begin drafting a plan fight away.”意为：“我认为北京流行音乐节比较好所以我们马上就做这个策划。”可知为编辑。听力原文：

Question Eighteen

We have chosen three topics for a special report.Teachers' Day, the Davis Forum and Beijing Pop Music Festival. 1 think Beijing Pop Music Festival is the best. We will begin drafting a plan right away. Question Nineteen

We do have one. Please give me your passport,Chinese driver's license, the guarantor's hnkou and an ID card. 1200rmb per day with a 3000rmb deposit. This is the rental contract. If you don't have any other questions, please sign here. Question Twenty

For a case like this, we'll arrange for a lawyer to go visit your neighbor with you. We'll contact the police.If they find enough evidence，they?11 force your neighbors to comply.You can have some peaceful nights in the future. Question Twenty-one

Mr.Johnson，as a lawyer，your description about this case sounds reasonable;however，we need to consider your idea for a moment，SO I have to claim for a adjournment. Question Twenty-two

Hell0，everyone.Now we are in the Palace Museum.I will introduce its history.Its construction began in l406 and was made the center of rule during the Ming Dynasty and served a total of 24 emperors during both the Ming and Qing dynasties. 66

第(19)题A. a doctor B. an editors C. a teacher D. a salesman E. a Iawyer F. an engineer G. a judge

H. a guide

参考答案:D 系统解析:原文：“1200rmb per day with a 3000rmb deposit.This is the rental contract.If you don?t have any other questions，please sign here.”意为：“一千二一天，还有三千块押金。这是租车合同，如果您没有什么问题，请在这儿签字。”可知对方为售车人员。 67

第(20)题A. a doctor B. an editors C. a teacher D. a salesman E. a Iawyer F. an engineer G. a judge H. a guide

参考答案:E 系统解析:原文：“For a case like this.we?ll arrange for a lawyer to go visiting your neighbor with you.”意为：“对于这种案子，我们通常会安排个律师去跟您的邻居交涉。”可知对方为律师。 68

第(21)题A. a doctor B. an editors C. a teacher D. a salesman E. a Iawyer F. an engineer G. a judge H. a guide

参考答案:G 系统解析:从原文I have tO claim for a adjournment.中可知此人宣布休庭，则他的身份应该是法官。 69

第(22)题A. a doctor B. an editors C. a teacher D. a salesman E. a Iawyer F. an engineer G. a judge

H. a guide

参考答案:H 系统解析:由原文“Now we are in the Palace Muse- um.I will introduce its history.”可知说话者在介绍故宫博物院，所以应选导游。

For each question(23-30),mark one letter(A,BorC)for the correct answer.

Some information the company has to furnish in the document are as follows except forA. a short introduction Of the factory. B. the company name and address. C. who invest the company.

参考答案:C 系统解析:从听力内容可知，在公司的申请书上的内容包括工厂简介、建厂原因、员工人数、职位、业务范围、工厂名字、经营时间和地址，而题目中需要选择没有提到的选项，其中C (谁投资了工厂)符合题意。 72

The company should submit the applicationA. either in the name of the firm or an individual person.

B. in the name Of the firm. C. in the name of the individual.

参考答案:C 系统解析:当女士问道是以公司的名义还是个人名义签署申请时男士回答：“This document is supposed to be signed by your company manager，or your president，whatever his or her business title is.”意为：“公司的经理或者裁都可以签署”，可知是个人签署这项申请，故选C。 73

The document signed by the manager will be theA. business permit Of the company. B. application of the company. C. introduction Of the company.

参考答案:A 系统解析:题目问经理签署的文件的性质，从文中女士问到的“That?s the business license，isn?t it?”和男士的肯定回答说明这份文件属于营业执照，就是公司所从事的业务的法律许可，与A选项的表述符合，故选A。 74

The company has to hand a statement written by the banksA. regarding the credit and financial status of the company·

B. regarding the credit card and financial status of the country- C. regarding the letter of credit and financial status of the country

参考答案:A 系统解析:从“You?re requested to give US a statement written by your banks regarding the credit and financial status of your company.”一句得知公司所递交的声明是关于公

司的信用和经济状况的，与A选项的表述符合，B选项中credit card是信用卡，C选项中letter of credit是信用证，不符合题意，故选A。 75

The letter of attorney shall be signed byA. only the manager。 B. company of Board. C. each reDresentatues.

参考答案:A 系统解析:题目问的是由谁来签署代理人的文件，男士说到：“Your manager himself is to work as the chief representative of the company.”其中himself与选项A中的0nly符合，故选A。 76

Regarding the form： A. it must be filled out in two copies for each person. B. it should be filled in two copies for each person. C. it should be filled out in two copies by each person.

参考答案:A 系统解析:原文“this form must also be filled out in two copies for each person.”一句与选项A表述相同，故选A。 77

The woman will probably come a few days laterA. to get specified explanation. B. to ask the man more questions. C. to hand the man all the paperwork.

参考答案:C 系统解析:文中女士说：“perhaps we?ll come over in a couple of days to submit to you all the paperwork.”表明女士几天后将会递交相关的文件，其中submit与选项C中的hand都是 “上交”之意，故选C。

In this part,the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. 78

In this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. Questions:

(1) Have you ever changed your name?

(2) What are the hobbies you pursue with your spare time?

(3) What's the most important skill nowadays?参考答案:请参考解析系统解析:(1)NO，never.Because my name was given to me by my parents. And I think this name conveys all their hope, so I'll never change it.

(2) Well, these days, I surf on the internet in my spare time.I have just bought my first computer，and love to look for exciting web sites that I have not known before.

(3)In the age of hi—tech info，I think the most important skill is IT.If someone has a great skill in IT nowadays I think it is very easy for him to find a job with a high salary. 【参考解析】

问答题的题目相对比较简单，这组问答题主要涉及的是考生的姓名的含义，爱好以及技能方面的知识。考生可以根据自身状况，灵活应答。

In this part of the test,you are asked to give a short talk on a business topic. 79

In part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute.You have one minute to prepare, your ideas. A: What is important when...? Improving the staff's performance · Training · Transfer

B: What is important when...? Choosing a new career · Location · Salary

C: What is important when... ? Selecting a business magazine to read · Cost · Content

参考答案:请参考解析系统解析:【分析思路点拨】

这道题所给出可供选择的三个话题分别是改善员工的工作表现时，什么是重要的。话题A所给的两个提示点是培训和换班;第二个是选择新工作时，什么是重要的;第三个话题是选择商业杂志时，什么是重要的。本题主要涉及了公司和最佳选择这两个热门话题，我们主要采取小型演讲题的三步走策略，即搭建框架、选词构句和逐个击破。

【参考答案】

I choose topic A—what is important when improve the staff performance.As for this topic，I have the following ideas：

Firstly，regular training is indispensable measurement to improve the staff

performance.When the staffs participate in the trainin9，their professional knowledge and

ability will be both improved.S0，they can handle the skills needed for effective performance.Certainly，their performance will be better than before.

Secondly.if one employee has a poor performance in working，maybe he or she is not suitable for this job.You can transfer him or her to another position.

That may be useful.Transfer can help to make full use of all employee?s strengths，while avoiding weaknesses，In one word，transfer Can give an employee a chance to become a more effective member of the organization.

Thirdly， motivating the employees is an important idea.Because well—motivated employees guarantee effective performance.The staff will have more inner power to express themselves by doing better job or doing extra task and SO on. And consequently，their performance will become better.

All in all，trainin9，transfer and motivating are all very important when improving the staff performance.

I choose topic B--what is important when choosing a new career chance. With regard to this topic, I have the following views:

First of all, salary is the basic element for a new career. To find a good job, we should first earn our own living. And the salary can afford us the daily expanses and some other necessary cost. So the good salary can attract most of the job hunters.

Second, location is another important element that we should take into consideration. You had better choose a job near your home, so that it is convenient for your activities. If so, it can save you lots of time,money and energy.

Finally, future development is an indispensable point. We should prefer a company where we can improve or enrich ourselves and we can show our ability. Maybe more challenge can lay a stable foundation for the future's better development.

In a word, salary, location and future development are all important elements when selecting a new career chance.

I choose topic C--what is important when selecting a business magazine. Regard with this topic,in my opinion, here are three factors I will make a discussion.

To begin with, content is a main factor for selection. So what you are interested determines which kind of business magazine you will choose. So the first step of your selection is to locate your content.

Besides, cost is another important factor. Is this, magazine is good enough for its price? If so, yore selection is half successful. And when you compare two similar content magazines, the cost is a better reference.

Then, design can be interesting factor to think about. As a reader, we can be attracted by some magazines with beautiful design. Their covers and pages are all very charming, also the vivid pictures. I will be of significance for our better understanding and high emotions.

In all, content, cost and design are all important when selecting a business magazine. In this part of the test,you are given a discussion topic. 80

In this part of the test you are given a discussion topic. You have 30 minutes to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.

For two candidates

Improving Company Culture

The company you work for is now re-assessing its existing corporate culture to improve its performance.

You have been asked to help co-ordinate the project. Discuss the situation together and decide:

· what weaknesses can be identified in the company culture · what effective solutions should be used to improve the core values. For three candidates Company Culture

The company you work for is now re-assessing its existing corporate culture to improve its performance.

You have been asked to help co-ordinate the project. Discuss the situation together and decide:

· what weaknesses can be identified in the company culture · what effective solutions should be used to improve the core values · which aspects should be retained and encouraged. Follow-on questions

·What do you think are the key values in a company culture? ·In what ways do you think organizational culture can be conveyed? ·How does a company?s culture affect its employees?

·Should companies always employ people with relevant work experience?(Why/ Why not?)

·Is it important for companies to provide onsite perks such as break rooms，gyms，elc.for their employees?(Why?/Why not?)参考答案:请参考解析系统解析:【参考答案】 A：In my understanding.corporate culture is virtually the personality of an

organization, as it determines how things are done around here. I mean, all our decisions are guided by our corporate values. But the problem is that there are still a lot of weaknesses in our culture.

B: So instead of leaving it to grow on its own, we should make efforts to reshape our culture, to nurture it into a strong one.

A: Yes. Now let's make a list of the noticeable weaknesses in our company culture: firstly in terms of our staff behavior, most employees are not quite spontaneous in

communicating their thoughts and ideas with each other, particularly with line managers. This is a great barrier in promoting a culture which values innovation, creativity and trust among each other.

B: Secondly, most staff members feel that their good performance has not been duly recognized. This is most unfavorable to our commitment to creating an environment that breeds loyalty and motivation. This is a very serious problem, do you agree?

A: Yes. I'm quite agree with you here. Another problem is that staff members do not have many chances to get promoted, since many of our line managers are recruited from outside the company.

B: And there's another area that needs improvement:our employees complain that they're not getting enough job-related skills development training.

A: So to energize our corporate culture, we have to provide some practical solutions to these problems. So we need to provide more channels of communication among and between management and staff, do you think so?

B: Yes, we can provide training programmers,outdoor events, in-company seminars, etc. , so as to increase personal awareness of abilities and complementary skills in

colleagues. And in turn,this will enhance team spirit and open communication. We should also readjust and reward the commitments and talents of our employees. For example, we can offer additional benefits to excellent performers, like a paid holiday or retail vouchers. A: Good. So let's put these down. We also need to reconsider our promotion policy and make it an incentive for our staff. We used to open up the competition among staff and make it an incentive for staff. We used to open up the competition for a position for external candidates, which reduces chances of promotion for existing workers. So our employees feel that there is little opportunity for internal career advancement.

B: Yes. A fair system of internal promotion should be set up to make each individual feel included and appreciated. This environment will enable our employees to contribute to their full potential.

A: Good. I think these solutions should be effective to the improvement of our core values.

Follow-on questions

~ I think the essence of a company culture should include: teamwork, mutual respect, commitment and integrity. These core values will help to create a healthy work

environment and attract more talented people. In turn, it will keep us one step ahead in the competition.

~ In my eyes, corporate culture includes such elements as core values and beliefs, corporate ethics, and rules of behavior. Besides, it can also be expressed in the company's architectural style,interior décor of offices and by what people wear to work, by how people address each other, etc..

~ It can affect their employees in many different ways: the way employees interact with each other,the training and skills development they receive,their chances of career advancement, the environment they work in, the benefits and facilities they get, etc. ~ Yes. I think it's important for companies to employ people with skills because they will be able to take over the workload the moment they become a part of the company. You don't have to spend too much money training them.

~ Yes. I think onsite perks, such as coffee rooms,gyms and play room, daycare facilities, etc. are very important. You see, they show that themanagement really cares for people and environment. These are important incentives to boost the staff morale.

【参考解析】

这道小组讨论题的主题是建造良好的公司文化，背景是你们所在的公司正在对其现有的公司文化进行重新评估以提高公司业绩。请你们协助策划。题目所给出的两个分论点分别是：公司文化中存在哪些不足之处，以及应采用什么有效措施来改进公司的核心价值观。

2015年剑桥BEC考试(中级)标准预测试卷(2)

For each statement(1-7),mark one letter(A,B,CorD)on your Answer Sheet. 1 回答1-7题： A

ACCOUNTING&FINANCE FOR MANAGERS

The course provides experienced managers with the financial skills and commercial awareness necessary to be effective in business today.It is intended for managers who need t0：

·Use accounting information to aid decision-making and future development ·Assess the financial implications of day-to-day business activities ·Communicate effectively with accountants and bankers

·Most students use this course to prepare for the diploma in Accounting and Finance B

EFFECTIVE ORGANIZATIONAL SKILLS FOR MANAGEMENT

This is an introductory course for those with little or no experience or formal training in management skills.It includes seminars on：

·How to make speeches and present company information clearly ·Managing and chairing meetings ·Time management ·Delegating tasks C

B00KKEEPING&ACCOUNTS

This one.term course is an introduction to the basics and requires no previous experience.The course demonstrates that good bookkeeping is covered including sales and ledger books，petty cash and final accounts· D

MANAGING PEOPLE

This is a course about how successful organizations manage their resources.

Participants will be asked to contribute from their own experience of human resource management in different kinds of organizations.The following topics will be discussed in depth：

·Communication within organizations

·Training staff to work CO-operatively in group ·Recruitment and selection of staff ·Ongoing staff training and development ·Career paths，promotion and job satisfaction

The course is intended for people who lack accounting skills. 参考答案:C 系统解析:题干关键词“lack accounting skills”，题目意为“这门课程针对那些没有财会技能的人开没”，与C段中“ACCOUNTS…requires no previous experience”相对应。 2

The course will train you to make use of company accounts in planning. 参考答案:A 系统解析:题干关键词“company accounts in planning”，题目意为“这门课程训练你使用公司财务计划。”与A段中“Use accounting information to aid decision—making”相对应。 3

The course shows you how fims can help employees to develop their skills and improve company performance. 参考答案:D 系统解析:题干关键词：“how firms Can help employees to…”，题目意为“课程教授公司如何帮助员工提高自身技能，增强公司实力”，与D段中： “This is a course about how successful organizations manage their resources.”相对应. 4

The course is intended for staff who are being promoted to a management position for the first time. 参考答案:B 系统解析:题干关键词“staff who are being promoted to a

management position for the first time”题目意为“课程针对那些第一次担任经理职务的人员”，与B段中：“This is an introductory course for those with little or no experience or formal training in management skills.”相对应. 5

The come covers materials that you need to study to gain a professional qualification. 参考答案:A 系统解析:题干关键词“gain a professional quaiification”，题目意为“课程包括你需要获取专业证书的材料”与A段中：“Most students use this course to prepare for the Diploma in Accounting and Finance.”相对应。 6

The course prepares managers to give public talks about their companies. 参考答案:B 系统解析:题干关键词“prepares managers to give public talks”，题日意为“课程帮助经理如何在他们的公司进行公开讲说”，与8段中：“How to make speeches and present company information clearly”相对应。 7

The course is intended for those with a background in personal management. 参考答案:D 系统解析:题干关键词“with a background in personal management”，题目意为“课程针对那些有人事管理经验的人员”，与D段中：“Participants will be asked to contribute from their own experience of human resource management…”相对应。

For each blank(8-12),mark one letter(A-G)on your Answer Sheet. 8

回答8-12题：

The Crisis of Credit

Here?s the scary thing about the identity—theft ring mat the feds cracked last week：there was nothing any of its estimated 40，000 victims could have done to prevent it from happening.(0) G A lowly help—desk worker at Teledata Communications.a software firm mat helps banks access credit reports online， allegedly stole passwords for those reports and sold them to a group of20 thieves at$60 a pop.(8)_______Cost to the victims：$3 million and rising.

Even scarier is that this，the largest identity—theft bust to date，is just a drop in the bit bucket.More than 700，000 Americans have their credit hijacked every year.It?s one of crime?s biggest growth markets.A nalne，address and Social Security number—which can often be found on the Web are all anybody needs to apply for a bogus line of credit.Credit companies make$1.3 trillion annually and lose less than 2%of that revenue to fraud.(9)_______As it stands now，it?s up to you to protect your identity.

The good news is that there are plenty of steps you can take.Most credit thieves are opportunists，not well—organized gangs.(10)_______0thers steal wal—lets and return them，taking only a Social Security number.Shredding your junk mail and leaving your Social Security card at home can save a lot of agony later.

But the most effective way to keep your identity clean is to check your credit reports once or twice a year.There are three major credit—report outfits：Equifax(equifax.com)，Trans—Union(www.transunion.com)and Experian(experian.com).(11)_______Of the three，I found Trans Union?s website to be the cheapest and most comprehensive—laying out state—byrstate prices，rights and tips for consumers in easy—to-read fashion.

If you?re lucky enough to live in Colorad0，Geor—gia，Maryland，Massachusetts，New Jersey or Ver—mont，you are entitled to one free report a year by law.(12)_______Avoid services that offer to monitor your reports year—round for about$70：that?s $10 more than the going rate among thieves.If you“nk you?re a victim of identity theft.you can ask

for fraud alerts to be put on file at each of the three credit-report companies.You can also download a theft—report form at：www.consumer,govidtheft，which，along with a local police report，should help when irate creditors come knocking.

Just don?t expect justice.That audacious help—desk worker was one of the fewer than 2% of identity thieves who are ever caught.

A A lot of them go Dumpster diving for those millions of“pre—approved”credit-card mailings that go out every day，

B It used to get quite interesting around the dinner table.

C That allowed the gang to cherry—pick consumers with good credit and applies for all kinds of accounts in their names.

D So there?S little financial incentive for them to make the application process more secure.

E All allow you to order reports online，which is a lot better than wading through voice-mail hell on their 800 lines.

F Otherwise it's going to cost$8 to$14 each time. G This was an inside job，according to court documents.

第(8)________。参考答案:C 系统解析:本段开头介绍了最大的一起信用卡盗窃案，空白处前一句讲的是一个软件公司网上****信用卡密码等，卖给一些犯罪团伙，空白处显然要填写犯罪团伙如何作案。选项C符合题意。 9

第(9)________参考答案:D 系统解析:空白处下文阐述了这一犯罪的严重性，前一句讲的是信贷公司每年赚1.3万亿，其中2%的收入被骗子诈取。后一句讲的是就目前，你自己该采取防范措施了，显然空白处要选择银行方面防护薄弱的句子。选项D：“S0，there?S little financial incentive for them to make the application process more secure.”意为：“因此，几乎没有任何金钱的刺激来促使他们把申请过程做得更安全一些。”符合题意。 10

第(10)________参考答案:A 系统解析:空白处后一句以“0thers”开头，对应选项A中的“a lot of”。故选A。 11

第(11)________参考答案:E 系统解析:空白处前文讲的是三个网站，选项E中的 “online”对应前文，故选E。 12

第(12)________参考答案:F 系统解析:空白处前一句讲的是假设你住在免费服务的城市，则后文就需要选择有转折意思的选项;选项F：“0therwise it?s going to cost$8 to $14 each time.”符合题意。

For each question(13-18),mark one letter(A,B,CorD)on your Answer Sheet. 13

回答13-18题：

Creative Teams and Management

When Colgate launched its then revolutionary Colgate Gum Protection toothpaste in 1990, company executives were confident they had a hit on their hands. The toothpaste incorporated a groundbreaking antibacterial technology they thought was the biggest innovation since fluoride. But in the months after the toothpaste's six-country rollout, the product's market share reached a meager 1% ) --one-fifth of the company's projections. What went wrong? A new round of market research found that the original launch strategy muted the \line extension instead of a revolutionary advance, and the public just didn't buy the product's broad claims. Up to this point,Colgate's president, Bill Shanahan, had attended only quarterly review meetings; now he rolled up his sleeves to rescue the product, establishing a worldwide marketing team and meeting regularly with global business vice president Kathleen Thomhill and CEO Reuben Mark to follow the team's progress.

Shanahan and others at the very top sifted through the research and took part in the advertising development meetings, working elbow to elbow with the marketing team renamed colgate Total, and promoted with a retooled ad campaign that stressed the toothpaste's 12-hour protection, the product was a hit in most of the103 counties outside the United States.

Shanahan continued to lavish personal attention on the product, putting Colgate Total under the direct supervision of Jack Haber, the worldwide director of consumer oral care products, and committing $ 35 million and a team of 200 employees to the project.With that kind of senior-level backing, Harber pulled out the stops, spending $ 20 million to promote Colgate Total to U. S. dentists alone. Within two months of its domestic launch in 1997, the product captured 10. 5% of the U. S. toothpaste market andwithin six months muscled perennial champ, Procter& Gamble's Crest, out of first place. Colgate Total has remained number one ever since.

What transforms a good product idea like Colgate Total into a blockbuster? We spent ten years studying more than 700 new product development teams and interviewed over 400 project leaders, team members, senior executives, and CEOs intimately involved in product development and launch. Of the hundreds of teams we studied, just 7% of them -

- 49 in all --created products that scored a perfect ten on oar measure of blockbuster success. To achieve that score, products had to reach or exceed company goals, customer expectations, profit and sales targets, garner company and industry awards, and attract national attention.

Products don't become blockbusters without the in-tense, personal involvement of senior management -- usually a CEO or division head. In every case studied, top management played an intimate, active, often daily role. This approach has been out of favor for decades, creative teams, as the thinking goes, should be empowered by management and then left alone. Too much attention stifles innovation. To that we say \on day one. Ideally, senior managers work closely with product team to establish must-have features and then help clear a path for the team. Top managers control resources, rules and cut through red tape. And,crucially, senior managers serve as cheerleaders and visionaries, broadcasting a message of organizational commitment that attracts buy-in at all levels of the company.

What happened to Colgate?S new toothpaste?A. The results ran contrary to the company?S expectation.

B. It achieved a great success.

C. It took a great portion of market share.

D. The new technology was not popular among customers.

参考答案:A 系统解析:从文中第一段：“But in the months after the toothpaste?S six-country rollout，the product?s market share reached a meager l%-One fifth of the company?s projections.”可知，但是当一个月后，产品的市场占有份额只有1%，远远低于预期，but为重要信息转折词，选项A符合题意。 14

The writer implied that the original launch strategyA. didn?t set the target. B. failed to appeal to customers. C. had the wrong focus. D. aimed at a common goal.

参考答案:C 系统解析:从文中第二段：“…the original launch strategy muted

the“breakthrough”message，the ads positioned the new toothpaste as a line extension instead of a revolutionary advance…” 可知，最初的销售策略掩盖r突破性的信息，广告只是把这个新牙膏定位为一种产晶扩展，并没有革命性的进步。选项C符合题意， focus与position相对应。 15

According to the articles，Colgate Total?S success was due toA. good marketing strategies.

B. cooperation of team members.

C. participation of senior managers in meetings. D. total involvement of top managers.

参考答案:D 系统解析:从文中第二段：“…Up to this point， Colgate?S president，Bill Shanahan，had attended only quarterly review meetings，now he rolled up his sleeves to rescue the product，establishing a worldwide marketing team and meeting regularly with global business vice president Kathleen Thornhill and CEO Reuben Mark to follow the

team?S progress…”可知，现在经理Bill Shanahan建立起全球性的市场小组并定期与其他领导者会面，可见高层已给予相当多的关注。选项D符合题意。 16

In paragraph five.the writer uses the figures to indicateA. quite a few companies meet the standards.

B. most companies realize the key to success。

C. not many companies have outperformed the criteria. D. a few companies have done better than others.

参考答案:C 系统解析:从文中第五段：“To achieve that score。 products had to reach or exceed company goals， customer expectations，profit and sales targets， garner company and industry awards，and attract national attention.”可知，为了取得这一成绩，产品必须达到或超过公司目标、消费者期望、利润和销售目标……，可见能够取得这一目标绝非易事。数据中的“just 7%”也表明这一点。选项C符合题意。 17

According to the writer，the approach that has not been popular for a long time isA. the management should show their consistent concern about innovation. B. teams should subject to the power of the management.

C. top management needn?t take part in the research and marketing activities. D. team members have the absolute right to do what they want to do.

参考答案:C 系统解析:从文中第六段：“This approach has been out of favor for decades，creative teams，as the thinking goes， should be empowered by management and then left alone.”可知，这种方式在近十年不再受欢迎，创作团队由管理层授权，独立运作，可推测出高层不参与研发和市场推广活动已经很长时间不流行了。选项C 符合题意。 18

In what way can senior managers help the production team?A. They direct and guide the team through the production process.

B. They set up regulations to be followed by the team.

C. They urge the whole company to be engaged in the project.

D. They have the right to reallocate funds and personnel of the company。参考答案:D 系统解析:从文中最后一句：“And，crucially，senior managers serve as

cheerleaders and visionaries， broadcasting a message of organizational commitment that attracts buy-in at all levels of the company.”可知，高层管理者像是拉拉队长和视野家，动员公司上上下下，发布，宣传组织承诺，吸引消费者购买。

For each question(19-33),mark one letter(A,B,CorD)on your Answer Sheet. 19

回答19-33题：

Gianni Agnelli, Chairman of Fiat, Italy's largest private industrial corporation, is known in Italy as the Lawyer, because he was trained in law at Turin University.That he has never practiced, his training may soon be useful. On April 17th Mr. Agnelli admitted to a group of Italian industrialists in Venice ( 19 ) _________Fiat had been ( 20 ) _________in some corruptions in Italy. On April 21st, Fiat's lawyers and Cesare P, omiti, its managing director, met Milan magistrates to (21) _________ the firm's involvement in bribery to win business from state-owned companies.

Fiat is not the (22) _________ . Italian company caught up in Italy's increasing Political corruption scandal. According to the latest figure, some 200 businessmen and politicians were sitting in prison (23) _________a result of judicial inquiries into kickbacks paid to politicians by firms. Hundreds more are still (24) _________ influence of Fiat, (25) _________ sales are equal to 40% of Italy's home product, the scandal at the company has (26) _________ the industrial establishment.

Though neither Mr. Agnelli (27) _________ Mr. Romiti has been ( 28 ) _________ of wrongdoing,several other senior Fiat managers have allegedly been involved in paying kickbacks to win state-owned contracts. (29) _________ arrested include Francesco Mattiol, Fiat's finance director, and Antonio Moscon, the ( 30 ) _________ head of its Toro insurance branch. ( 31 ) _________ men have been (32) _________about their previous roles on the board of Cogefar-Impresit,Fiat's construction subsidiary. Last May, Enzo Papi admitted paying a 1.5 million-dollar bribe for a contract, (33) _________ to Milan's underground. 第(19)处填写A. what B. that

C. when D. if

参考答案:B 系统解析:that引导admit之后的宾语从句，其他A、 C、D选项均不能引导宾语从句。 20

第(20)处填写A. involved B. connected C. related D. done

参考答案:A 系统解析:短语be involved in意为“牵扯，涉入”，选项B，C与with相连，表示“联系”，选项 D意为“完成”。 21

第(21)处填写A. talk B. say C. speak D. discuss

参考答案:D 系统解析:选项D意为“讨论”，选项A：talk with sb.about sth.，选项8强调说的内容，选项C 后通常接某种语言。 22

第(22)处填写A. one B. single C. worst D. only

参考答案:D 系统解析:根据句意：Fiat并不是唯一一家陷入意大利政治丑闻的公司。选项D意为“唯一的”，选项 A意为“一个”，选项B意为“独自的，单身的”，选项C是bad最高级，意为“最糟糕的”。 23

第(23)处填写A. as B. for C. with D. after

参考答案:A 系统解析:as a result of…为固定搭配，意为“作为……的结果”。、 24

第(24)处填写A. in B. under C. at

D. on

参考答案:B 系统解析:under influence of…为固定搭配，意为 “在……影响下”。 25

第(25)处填写A. who B. which C. whose D. its

参考答案:C 系统解析:选项C意为“谁的”，根据句意：Fiat的销售量相当于意大利本土的40%。选项A意为 “谁”，选项B意为“哪一个”，选项D意为 “它的”。此处应选表示从属关系的“whose”。 26

第(26)处填写A. rocked B. ruined C. damaged D. destroyed

参考答案:A 系统解析:选项A表示形象等方面抽象的被摧毁，选项B表示建筑物被摧毁，选项C表示心灵上的伤害，选项D表示彻底的破坏。 27

第(27)处填写A. Or B. also C. and D. nor

参考答案:D 系统解析:neither…nor…固定搭配，意为“既不……也不……”。 28

第(28)处填写A. accused B. charged C. criticized D. blamed

参考答案:A 系统解析:A项的accuse…of意为“被控告”，与介词of搭配。选项B，charge…with意为“被控告”，选项C意为“批评”，选项D意为 “责备”。 29

第(29)处填写A. WhO B. Those C. He D. That

参考答案:B 系统解析:此处those作主语，意为“那些企业”，选项 A、D引导从句，选项C意为“他”，为单数。 30

第(30)处填写A. old B. former C. late D. last

参考答案:B 系统解析:B。选项B意为“前任的”，选项A意为“年纪大的”，选项C意为“晚的”，选项D意为 “最近的，最新的”。 31

第(31)处填写A. Either B. All C. Every D. Both

参考答案:D 系统解析:选项D表示“两者都”，选项A表示“两者选其一”，选项B表示“三者或三者以上都”，选项C表示“每一个”。 32

第(32)处填写A. solved B. answered C. questioned D. replied

参考答案:C 系统解析:选项C意为“询问”，选项A意为“解决”，选项B意为“回答”，选项D意为“回复”。 33

第(33)处填写A. contracted B. related C. connected D. communicated

参考答案:B 系统解析:选项B，relate…to意为“关联”，选项A 意为“缩减”，选项C意为“关联”，后与 with连用，选项D意为“交流”。

Read the text below about how consumers decide what to buy.(34-45) 34

回答34-45题：

gift. \参考答案:请参考解析系统解析:ABOUT。这句话的意思是：“一些孩子得到新衣服，有钱人家孩子甚至得到新车。”此处是两个并列的分句，加上about反而使结构混乱，应删去。 35

few rich kids even got new cars,\参考答案:请参考解析系统解析:WHEN。这句话的意思是：“我的父亲将手插进裤兜。”my father在句中做主语，不需要 when引导状语从句，应删去。 36

reached out into his pants pocket and took something out. extended 参考答案:请参考解析系统解析:OUT。reach into his pants pocket表示：将手插进裤兜，为常见的用法，out为多余词汇，应删去。 37

my hand, palm up, and he let my present drop into it -- a nickel\参考答案:请参考解析系统解析:CORRECT。正确。 38

\参考答案:请参考解析系统解析:CORRECT。正确。 39

it. Then turn to the classified section and get yourself to a job. Get 参考答案:请参考解析系统解析:TO。这句话的意思是：“翻到分类部分”，turn在此处的意思是“翻阅”，为及物动词，后面无须介词。 40

into the world. It's all yours now. ' I always thought that as was 参考答案:请参考解析系统解析:AS。这句话的意思是：我一直认为那是父亲跟我开的玩笑。I think引导宾语从句，从句中that作主语，as为多余词汇，应删去。 41

a great joke my father had played on me until a few years later when 参考答案:请参考解析系统解析:CORRECT。正确。 42

I was in the Army, upon sitting in a foxhole, and thinking about 参考答案:请参考解析系统解析:UPON。此处sitting表示现在分词作伴随状语，与后面的thinking about并列，无须介词upon。 43

my family and my life. It was then when I realized that my friends 参考答案:请参考解析系统解析:WHEN。此处是It was…that…强调句式， when为多余词汇，应删去。 44

had been gotten only new cars, or only clothes. My father had given 参考答案:请参考解析系统解析:BEEN。这句话的意思是：“我的朋友们仅仅是得到了新衣服。”此处是现在完成时，而且是主动语态，been为多余词汇，应删去。 45

me the whole wold. What a great gift is\参考答案:请参考解析系统解析:IS。此处为感叹句“多么伟大的礼物”，呼应标题。 Write 40-50 words. 46

·You have lost your calculator.and you want to order a new one.You need to make a written request to your supewisor，Ann Ray. ·Write a memo to her：

·saying that you need a replacement ·explaining what happened to the old one ·asking her to approve the request.

·Write about 40-50 words.参考答案:请参考解析系统解析:【写作思路】本文是对便函的考查，是向主管申请一个新的计算器，内容要求是解释就计算器已经丢失，自己需要一个新的，请求主管批准自己的申请。写作时，注意上下级语气及语言措辞，阐述理由应做到言简意赅。【参考范文】 TO：Mrs.Ray

I am writing to apply for a replacement calculator.I found the old one missing after the client meeting yesterday.As a calculator is essential for my daily work，could you kindly approve this request? Write 120-140 words. 47

·You recently attended a one-day training course on health and safety.You were disappointed with the course and you have decided to write a letter of complaint to the training company.

·Read the advertisement below，which gives details of the course.You have already made some notes on the advertisement.

·Then.using all your handwritten notes，write your letter to Moira Geddings at GBG Certification Services.

·DO not include postal addresses. ·Write 120-1 40 Words.

参考答案:请参考解析系统解析:【写作思路】本文是对商务信件的考查，内容要求是：因对培洲课程失望写给一封培训机构的抱怨信。

内容方面，主要是对所给广告所进行标注的质疑进行投诉，主要包括：对培训员、培训资料、参训人员数量、参训时间和提供午餐的质量5个方面。阐述出自己的实际经历与广告的差距，进而提出自己的要求。结构方面，按照投诉事由一投诉理由一提出要求的步骤完成写作即可。【参考范文】

Dear Mrs.Geldings，

I write regarding a training course on health and safety which I attended on 27 November.

When I booked the course.I chose your company as it was highly recommended and the courses seemed to be of high standards.1 was also promised an experienced trainer.Unfortunately，he was sick and the replacement was not as good as

expected.Moreover，the information packs tumed out to be only a bunch of photocopies，which was not what was promised.Besides，the class size was supposed to be only 8 but mine turned out to be l5. Finally.I should make it clear that the class started l hour late，and the lunch sen，ed，was cold.

I am sure you Can understand my disappoint— ment.I would therefore appreciate it if you could in— vestigate this matter. I look forward to hearing from you. Yours Sincerely， Lisa Kostevska Cabin Attendant

You will hear three telephone conversations or messages. 48

听录音：请点击左侧的播放器控制播放回答48-59题： Appl ication Form

Name： Sally King Sex：Female

Age： (1)________Address：(2)________Rose Road Contact N0： 9876980

Experience： sold books door to door for (3)________Publishi ng House Applying for：8：00 t0 8：30 0n Monday，(4)________FrjdQy morning 第(1)题答案是：

参考答案:请参考解析系统解析:19。原文提问：What?s your nallle and how old arc you?回答为：My name is Bean，B—E—A—N I?m 19。【听力原文】 Conversation One

Ml:Good morning. Can I help you?

FI:Good morning. I wonder if you have jobs for a part-timer.

M1 : Oh, yes, we're going to employ two more part-time workers to send our newspapers to the people living in Flight Street and Rose Road. Are you interested? F1 : Oh, yes, I live at No. 68 Rose Road which is quite near Flight Street. I would like to take the job.

M1 : Ok, then, could you deliver the newspapers from 8:30 on Monday, Wednesday, Friday and Sunday or on Tuesday, Thursday and Saturday?

F1 : Er, I can work on Monday, Tuesday and Friday, but not on Sunday. Is it OK? M1 : Well, Ok. Have you ever done anything like that before?

F1 : I have sold some books door to door for Economic Publishing House. M1 \

F1 : Yes, I'm a student at Beijing University.

M1 : What's your name and how old are you? FI:My name is Bean, B-E-A-N. I'm 19. M1 : Do you have a telephone number? F1 : Yes, 9876980.

M1 : Then, we'll call you after we have talked it over. F1 : Thank you, Sir I hope to hear from you soon. Conversation Two

F1 : Good morning, sir. Can I help you?

M1 : Good morning. I have reserved a room in your hotel. F1 : Could you tell me your name, please? M1 : David D-A-V-I-D.

F1 : Er, yes. Here's the booking card. It's a single room and the room number is 204. M1 : It's on the second floor then? F1 : Yes. How long will you be staying? M1 : From now until Tuesday. F1 : So that's four nights. M1 : How much is it?

F1 : It's 35 a night including air-conditioning and hotel-wide wireless. M1 : Sounds good. Thank you very much.

F1 : You're welcome. Conversation Three

F1 : Good mormng. May I see your ticket, please?

M1 : WelI, I told your office that I would pick the ticket up here. F1 : What's your name, then? M1 : Mr. Lee that's L-E-E.

F1 : Oh yes, here it is. You're going to... Shanghai, right?

M1 : Yes. FI:... By Flight 156, Japan Air Lines. May I see your passport? M1 : Oh, certainly, here you are.

F1 : Thank you. You're not Canadian, are you? M1 : No, I'm American. F1 : I see. Here's your passport and your ticket. Ml:Thank you very much. F1 : You're welcome. 49

第(2)题答案是：参考答案:请参考解析系统解析:N0.68。从原文“I live at N0.68 Rose Road which is quite near Flight Street.I would like to take the job.”可知。 50

第(3)题答案是：参考答案:请参考解析系统解析:Economic。从原文“I have sold some books door to door for Economic Publishing House.??可知。 51

第(4)题答案是：

参考答案:请参考解析系统解析:Tuesday。从原文“I can work on Monday Tuesday and Friday，but not on Sunday.Is it OK?” 可知。 52

RegistrationRegistration Date: 1st Sept. Time: 10:10 Name: (5) _______ Sex: Male Passport Number: 76689158 Room No. : (6)_______

Staying Time: 20th Sept. (7) _______Sept. Price Rate: ( 8 )_______ 第(5)题答案是

参考答案:请参考解析系统解析:David。原文提问：“Could you tell me your name，please?”回答为：“David D—A—V—I—D.” 可知。 53

第(6)题答案是参考答案:请参考解析系统解析:204。从原文：“Here?S the booking card.It?S a single room and the room number is 204.”可知。 54

第(7)题答案是参考答案:请参考解析系统解析:23st.原文提问：“How long will you be staying?”回答为：“From now until Tuesday. So that?S four nights.”可知住四天。 55

第(8)题答案是参考答案:请参考解析系统解析:35 pounds。原问题问：“How much is it?”回答为：…It S 35 a night including air—conditioning and hotel—wide wireless.”可知。 56

Name: (9) __________Sex: Male Nationality: ( 10 ) __________ Passport No. : 8469703 Flight No. : Flight (11) __________ Destination: ( 12 ) __________ Date: 7th June Time: 2:50 p. m.

第(9)题答案是参考答案:请参考解析系统解析:Mr.Lee。原文提问：“What?S your name，then?” 回答为：“Mr.Lee that?s L—E—E.”可知。 57

第(10)题答案是参考答案:请参考解析系统解析:American。原文提问：“You?re not Canadian， are you?”回答为：“No，I'm American.”可知。 58

第(11)题答案是参考答案:请参考解析系统解析:156。从原文“Flight 156，Japan Air Lines.May I see your passport?Oh，certainly，here you are.”可知。 59

第(12)题答案是

参考答案:请参考解析系统解析:Shanghai。原文提问：“You?re going to… Shanghai，right?”回答为：“Yes.”可知。

You will hea five short recordings. 60

·You will hear five short pieces.

·For each piece decide how much is the total amount the speaker is talking about. ·Write one letter(A-H)next to the number of the piece. ·You will hear the five pieces twice. 13.______

14.______ 15.______ 16.______ 17.______

第(13)题答案是A. 60 pounds B. 17 pounds C. 8.6 pounds D. 3 pounds E. 40 pounds F. 35 pounds G. 2.42 pounds H. 1.45 pounds

参考答案:D 系统解析:根据题原文“I want to change this white one for that red one priced at one hundred forty— nine.This white one is one hundred forty—six” 可知红的为一百四十九，而白的为一百四十六，所以再添三磅就可以了。

【听力原文】 Section One Question Thirteen

Yesterday I bought these trousers from your shop. But it was too small for my son and my son wanted a red one. So I wanted to change this white one for that red one priced at one hundred forty-nine. This white one is one hundred forty-six. How much more will I have to pay you? Question Fourteen

I tried this pair of tennis shoes and I think I like this color and style. Please pack them. By the way, 1 notice that all the goods in your shop are at 20% discount. And this price tag says 50 pounds a pair. So how much will I have to pay you? Question Fifteen

My wife, my children and I are going to visit Edinburgh for 4 days. We need a small room and a large room with a double bed. If a small room is 4 pounds a day and a large one is 11 pounds a day, how much will we pay for our stay? Question Sixteen

This novel costs ninety-nine. This book is forty- two. And that pocket dictionary is twenty-four. You gave me two hundred pounds. Let's look at the calculator and find out how much change I'll give you. Question Seventeen

One letter will be l. 1 pound, for three letters that 3.3 pounds. And the five postcards at 1.20 pounds. And the two airmail letters at 4. 1 pounds.. Let's see what the total comes to. Section Two Question Eighteen

Accounts will be charged five pounds a month service fee if the minimum balance falls below four hundred pounds at any time during the stated period. You may keep three pounds in your account, but we charge you five pounds a month. Question Nineteen

The package containing the records appeared to be in perfect condition. But when we unpacked it with great care, we found that one record was completely smashed. Could you send us a new one? We'll return the broken one at once. Question Twenty

Thank you for asking me. You've already done a lot for the children. I believe this tea party on Friday will attract more people's attention to the children's problems. Unfortunately I've got an appointment then. Question Twenty-one

Thank you for your invitation. Our company is willing to explore with your corporation the possibility of closer ties through joint ventures. Here, let me propose a toast to the success of our negotiations and to our friendship and future cooperation. Question Twenty-two

As this is the last week of September, the two teams we are going to watch tonight are tied for first place in this season. They both want to make the play- offs, so they'll be playing their best. 61

第(14)题答案是A. 60 pounds B. 17 pounds C. 8.6 pounds D. 3 pounds E. 40 pounds F. 35 pounds G. 2.42 pounds H. 1.45 pounds

参考答案:E 系统解析:根据原文“I notice that all the goods in your shop are at

20%discount.And this price tag says 50 pounds a pair.”可知商品打两折原价为50 英镑，故为10英镑。 62

第(15)题答案是A. 60 pounds B. 17 pounds C. 8.6 pounds D. 3 pounds E. 40 pounds F. 35 pounds G. 2.42 pounds H. 1.45 pounds

参考答案:A 系统解析:根据原文“If a small room is 4 pounds a day and a large one is ll pounds a day”可知，要一间小房间为四磅，大房间为十一磅，共住四天，所以为六十磅。 63

第(16)题答案是A. 60 pounds B. 17 pounds C. 8.6 pounds D. 3 pounds E. 40 pounds F. 35 pounds G. 2.42 pounds H. 1.45 pounds

参考答案:F 系统解析:根据原文“This novel costs ninety—nine. This book is forty—two. And that pocket dictionary is twenty—four.You gave me two hundred pounds.”可知，三本书分别为99、 42、24，加到一起为l65英镑，收200找35 英镑。 64

第(17)题答案是A. 60 pounds B. 17 pounds C. 8.6 pounds D. 3 pounds E. 40 pounds F. 35 pounds G. 2.42 pounds

H. 1.45 pounds

参考答案:C 系统解析:根据原文“for three letters that 3.3 pounds. And tIle five postcards at l.20 pounds.And the two airmail letters at 4.1 pounds”可知，3.3、 1.20、4.1分别相加，即为8.6 pounds。 65

·You will hear another five short pieces.

·For each piece decide what the speaker is doing. ·Write one Ietter(A—H)next to the number of the piece. ·You will hear the five pieces twice. 18._______ 19._______ 20._______ 21._______ 22._______

第(18)题答案是A. claiming B. regretting C. washing D. watching E. drinking F. playing G. depositing H. toasting

参考答案:G 系统解析:根据材料“Accounts will be charged five pounds a month service fee if the minimum balance falls below four hundred pounds at any time during the stated period.”可知，谈论的焦点为：如果账户里得钱低于400磅的话将收取管理费，所以可知选储蓄。 66

第(19)题答案是A. claiming B. regretting C. washing D. watching E. drinking F. playing G. depositing H. toasting

参考答案:A 系统解析:根据材料“Could you send US a new one? I'll return the broken one at once.”可知想要再要一个新的。故为索赔。 67

第(20)题答案是A. claiming B. regretting C. washing D. watching E. drinking F. playing G. depositing H. toasting

参考答案:B 系统解析:根据材料“Unfortunately l?ve got an appointment then.”可知“很遗憾没能参加这个约会”。 68

第(21)题答案是A. claiming B. regretting C. washing D. watching E. drinking F. playing G. depositing H. toasting

参考答案:H 系统解析:根据材料“Here，let me propose a toast to the Success of ollr negotiations and to our friendship and future cooperation.”可知，主要谈论：“为了庆祝我们合作友谊而干杯”。故选H。 69

第(22)题答案是A. claiming B. regretting C. washing D. watching E. drinking F. playing G. depositing H. toasting

参考答案:D 系统解析:根据材料“he two teams we?re going to watch tonight are tied for first place in this season.”可知。

For each question(23-30),mark one letter(A,BorC)for the correct answer. 70

·You will hear a conversation between a sociologist and a retailer.They talk about what is going to influence the life style and how the life style will affect the purchasing process. ·For each question(23-30)，mark one letter(A，B or C)for the correct answer. ·After you have listened once.replay the recording. AIO refers toA. actions, involvement and options. B. activities, interests and opinions. C. advertising, impact and opportunities.

参考答案:B 系统解析:由原文“The consumer?S activities，interests，and opinions or AIO call be used to analyze life styles and their impact on purchase behav— ior.”可知AIO代表了activities(活动)，interests(兴趣)和opinions(选择)。【听力原文】

Retailer: A person's life style has a significant effect on the purchasing process. So how do I determine and understand the life style of my target market?

Sociologist: The consumer's activities, interests, and opinions or AIO can be used to analyze life styles and their impact on purchase behavior. Activities, inter- ests, and opinions are especially useful when they can be related to demo- graphic data. Grouping people accord- ing to these three criteria will reveal substantial differences in product us- age, time spent shopping, enjoyment of shopping experience, location and hours of the store, and so on. A typi- cal consumer AIO survey would in- elude questions on membership, hob- bies, travel, shopping, work, and en- tertainment activities,

involvement in the home, the family, and community interests and feelings about econom- ics, politics, and advertising. The use of the AIO measurement has also been called psychographics; it is in the ear- ly stages of development.

Retailer: So the AIO survey of consumers is not enough. What else should I pay attention to?

Sociologist: Culture, social class, reference groups and class consciousness are social dimensions of life style that have an impact on purchasing behavior. A person's culture affects the importance of family, religion, education and other concerts. North Americans act differently than South Americans or Europeans because of their cultural heritage. For example, in the United States, purchasing decisions are more decentralized; religion has a

declining impact on behavior. From a retailing perspective, the norms or standards of behavior that are influenced by culture are most important. Culture has an impact on all aspects of the purchasing process.

Retailer: How do social classes influence a person's purchasing behavior?

Sociologist: Lower-class consumers have limited in- formation sources and seek local, friendly retailers. Middle class con- sumers utilize media information and extensive search. They are willing to shop out of their neighborhoods. Up- per- class consumers use media infor- mation and shop at prestige stores. For products or services that are conspicu- ous, reference groups have an impor- tant role in the purchasing process. Those reference groups that are face- to-face have the most impact on the purchasing process. The different types and uses of reference groups need to be understood, As an example, one's neighbours are a membership reference group. However, a retailer must distin- guish between the use of neighbours as a reference group by suburbanites and the use by city dwellers. The suburban- ite will follow his or her neighbours and know them much better. City dwellers are more independent and know little about their neighbours. Retailer: Don't you think motives are very important in purchasing behavior?

Sociologist: Yes. Personality, motives, and per- formance are individual dimensions of life style that have an impact on pur- chasing behavior. A consumer's per- sonality traits affect the purchase process. For an impatient person, the process is short. For someone with lit-tle selfconfidence, the process is long. Post purchase satisfaction is very im- portant to a status seeker. Consumers have different motives (reasons) when they buy products. Motives are critical when the consumer ranks alternatives and makes a final decision. Motives do change in different situations. A person's performance in various roles determines his or her social acceptance and influences the purchasing process. Retailer: Thank you very much. I think I've learned about the importance of life style 71

Another name for AIO measurement isA. psychographics. B. demographics. C. statistics.

参考答案:A 系统解析:由The use of the AIO measurement has also been called psychographics可知，Al0测量法也叫做psychographics，意为“心理统计特征”。 72

According to the author, the most important social factor in purchasing process isA. reference groups.

B. social classes. C. culture.

参考答案:C 系统解析:由原文“From a retailing perspective，the nOrlTlS or standards of behavior that ale influenced bv culture are most important.”可知，文化对于购买过程的影响是最大的。 73

If you are running an upper level fur store, you'd better attract your customers byA. lowering prices.

B. mass advertising.

C. improving the product packaging.

参考答案:B 系统解析:由原文Upper—class consumers use media information and shop at prestige stores可知，高档次的消费者通过媒体来了解产品并选择高档商店。因此吸引他们的有效方式就是广告。 74

Sometimes, the reference groups have the most impact on the purchasing process, so a retailer must pay much attention to the reference groups composed byA. family members. B. suburbanites. C. city dwellers.

参考答案:A 系统解析:通过Those reference groups that are face—to- face have the most impact on the purchasing process可知，那些容易面对面交流的顾客群体容易影响购买行为，因此只有A项中的家庭成员是最符合这个群体的。 75

For the customer with much self-confidence, the purchasing process isA. endless. B. long. C. short.

参考答案:C 系统解析:由For someone with little self confidence， the process is lon9可知，没有购买信心的顾客购买过程是很长的，相反可知购买过程则较短暂。故选C。 76

When the consumer thinks of alternatives and makes a final decision.the most important individuaI factor will beA. personalities. B. motives. C. performance.

参考答案:B 系统解析:由Motives ale critical when the consumer ranks alternatives and makes a final decision可知，购买动机是影响他们做购买决定的重要因素。 77

0ne of the individual dimensions of lifestyle mentioned by the sociologist isA. performance. B. interests.

C. class consciousness.

参考答案:A 系统解析:由“A person?S performance in various roles determines his OF her social acceptance and influ— ences the purchasing process.”可知，一个人在各种角色中的表现决定了购买过程。故选A。

In this part,the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. 78

In this part，the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. Questions：

(1)Can I have your full name please? (2)What kind of books do you like best?

(3)Do you think companies should provide training for their staff? 参考答案:请参考解析系统解析:(1) Yes, It's my pleasure. I'm Li Ping.

(2) I like novels. Please allow me to explain. Firstly, I like to read a storyline that is full of intrigue and suspense. For example, many love stories have characters who are involved in all sorts of conflicts amongst them. The most common one known all over the world since ancient times is the so-called \

(3) Definitely yes. The training can enlarge the scope of the employees' professional knowledge, which finally contributes to the work efficiency of their occupation. In this part of the test,you are asked to give a short talk on a business topic. 79

In this part of the test, you are asked to give a short talk on a business topic You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A： What is important when…? Coping with a heavy workload ·Time management

·Benefits system 参考答案:请参考解析系统解析:【分析思路点拨】

这道题所给出可供选择的三个话题分别是在处理繁重的工作时，什么是重要的;8是为了保持展品的受欢迎程度，什么是重要的;最后一个是在给别人分配工作时，什么是重要的。这三个话题都属于公司这一热

门领域的范畴之内，这就需要仍是在校学生的部分考生在考前积极充分的储备有关公司的相关话题讨论资料，以备真正考试时的“一时”只用。

I choose topic A--what is important when coping with a heavy workload. Regarding for this topic, I have three points to discus as follows:

First, time management is an important aspect to consider. The overlong work can only result in less efficiency with a waste of labor and source. So the company should let every worker work within the proper time.

Also, for a heavy workload, a good benefits system can be the most aspect to success. It can arouse the workers' active emotions to do the heavy workload. They will work more efficiently and diligently. And the good performance will lead to good reward. No one can refuse this kind of benefits. Finally, feedback of the workers is another essential aspect in the long term. With the workers' feedback, we can know where we should improve and where we do the right things. So we can perfect our work system for a heavy workload. In all, when aiming to cope with a heavy workload, a good benefits system, time management and feedback of the workers are important. 80

B： What is important when…?

Maintaining the popularity of a product among consumers ·High quality ·Discounts · ·

参考答案:请参考解析系统解析:I choose topic B--what is important when drawing up logistics strategies. Concerning this topic, there are three items I want to mention here. In the first place, high quality of products is the basis of the sales. When the consumers buy the product this time, they find it is practically useful. Next time, they will intend to buy the same product. While, if the product cannot meet their expectations, they may get disappointed, and as a result, they would try other brands of products.

Next, it is important to offer discounts to regular customers. By offering discounts, a company can make its existing customers happy and remain loyal to the company's products.

Last but not least, after service is also important item. Successful businesses try to supply service and follow-up in a timely manner to retain their customers. If a business is losing customers, it will lose profits.

To sum up, high quality, discount and after service are all important elements when maintaining the popularity among consumers. 81

C： What is important when…? Delegating work to others ·Choice of person for the task ·Clear organization ·

· 参考答案:请参考解析系统解析:I choose topic C--what is important when delegating work to others. I choose topic B-what is important when assigning work to others. In relation to the topic, I want to list three items as follows:

Firstly, selection of the person for the task is very important. That is to say, the person you find should match the task or work you assign. The person should have enough ability to shoulder the task or even do it more efficiently.

Secondly, the clear organization is the essential factor. Before you assign work to others, you should firstly how to divide the whole into different sections. And the order of the whole job and persons for the task are all the points a good organizer should notice. Finally, the way of talking plays an important role in assigning work to others. To

different staff, as a good leader you should adopt different ways to talk with them, so that you can have a good cooperation relationship.

In short, the clear organization, selection of the person for the task, the way of talking is important when assigning work to others.

In this part of the test,you are given a discussion topic. 82

For two candidates

Planning a Celebration Program

Your company would like to plan a new Celebration Program to facilitate intemal communications.You have been asked to help draft the program. Discuss the situation together，and decide： ·what kinds of events should be organised

·how to celebrate this occasion. For three candidates

Planning a Celebration Program

Your company would like to plan a new Celebration Program to facilitate internal communications.You have been asked to help draft Me program. Discuss the situation together，and decide： ·what kinds of events should be organised ·how to celebrate this occasion ·who should attend the celebrations. Follow-on questions

·What other occasions should be celebrated in a company?(Why?) ·Why are corporate celebrations important?

·Do you think corporate rituals represent the image of the company?(Why?) ·Do you think corporate celebrations can also bring about negative effects?(Why?) ·How important is it to involve all staff in company celebrations?(Why?) 参考答案:请参考解析系统解析:A: You see, we need to help work out a celebration program for our company. B: Yes, I think it's very important to make a detailed plan about what events to be celebrated.

A: Successful corporate rituals and celebrations are important ways of corporate communications. They help to bond people together and connect people to shared values and vision. So a well designed corporate celebration program will benefit a company greatly.

B: Yes. But as there is a wide variety of situations that we can celebrate, we have to focus on the most worthy ones. In my opinion, we can keep the cyclical celebrations, as they are more fixed, I mean, they come every year, like company anniversaries, Christmas, New Year's Day, etc.. Celebrations of this kind help to relieve work pressure.

A-\togethers at selected restaurants, etc. We can also invite our clients and customers over as these activities are really great occasions for socializing and networking, 1 mean good chances for building relationships.

B: What a jolly idea I think we can also hold ceremonies when our staff members or teams produce excellent performance. It's a way of showing our recognition and

appreciation for their efforts. And in return, celebrations of this kind help to enhance job

satisfaction and will further help to improve the quality and financial performance of our company.

A.\morale, but also install work with meaning and joy. So on these occasions, we can choose to offer free trips, picnics or get-togethers, etc.

B: Right. Besides that, I think we should create celebrations that include everyone. I mean, no one should be left out. So personal transitions should also be celebrated. They often affect how well people perform in work, although personal transitions is private in nature.

A: Uhhuh. They also affect how smoothly organizations function in a way. So the management responds well to personal events such as marriage, the birth of a child, or employee birthday etc., and deal with these happy events effectively. They can organize parties, buffet or picnics.

B: Right, management should also be able to handle negative personal transitions like a distressing family illness or a death in an employee's family. In such cases, leaders have to be compassionate and supportive,

A: So grief counseling is important on such occasions. That would touch the hearts of our employees and help to build commitment and loyalty.

B: Well, you see, corporate rituals and ceremonies play a vital role in business management. So it's really important to set a corporate celebration program. Follow-on questions

· I think companies should also celebrate an individual's achievements in work, such as a promotion or succession. That would bring great honor to the employees involved and fill them with a sense of pride. What's more, it's also a great encouragement to their co-workers.

· Corporate celebrations help to build healthy relationships in the workplace. They promote mutual understanding among employees and offer a refreshing approach to creating a sense of community. They can help .c~mpanies to strengthen ties with their clients.

· Yes. What occasions a company celebrates and what rituals they hold authentically reflect the corporate spirit, they pass a distinct message to the public about their images and the values they emphasize. For example, their celebration of employees' birthday indicates their care for people, and their focus on internal communications.

· Yes. Negative effects occur if you don't have cleargoals or it's not well planned or organized. Yousee, if you happen to leave someone out, it wouldcause great frustration to him. Besides, it wouldcost a lot to hold all these celebration activities.

· Yes. Corporate celebrations aim to enhance a strong sense of belonging and a sense of community within the company, so it's important to involve all staff in these activities. They can help to achieve mutual understanding and a higher level of co-operation among staff.

【参考解析】

这道题的主题是为公司制定庆祝活动计划。背景知识是你们所在的公司准备制定一套新的公司庆祝活动计划以增进公司的内、外部交流，请你们协助起草这一计划。题目所给出的两个提示句分别是公司应该庆祝哪些活动以及怎样庆祝这些活动。

2015年剑桥BEC考试(中级)标准预测试卷(3)

查看汇：

READING 1 hour

For each statement(1-7),mark one letter(A,B,CorD)on your Answer Sheet. 1、回答1-7题： A Plumper

How does the country's economy compare with those of the EU? Some of the concerns surrounding Turkey's application to join the European Union, to be voted on by the EU's Council of Ministers on December 17th, are economic - in particular, the country's relative poverty. Its GDP per head is less than a third of the average for the 15 pre-2(X)4 members of the EU. But it is not far off that of one of the ten new members which joined on May 1 st 2(X)4 (Latvia), and it is much the same as those of two countries, Bulgaria and Romania, which this week concluded accession talks with the EU that could make them full members on January 1st 2007. B

Furthermore, the country's recent economic progress has been, according to Donald Johnston, the secretary-general of the OECD, stunning. GDP in the second quarter of the year was 13. 4% higher than a year earlier, a rate of growth that no EU country comes close to matching. Turkey's inflation rate has just fallen into single figures for the first time since 1972, and this week the country reached agreement with the IMF on a new three-year, $10 billion economic programme that will, according to the IMF's managing director, Rodrigo Rato, help Turkey reduce inflation toward European levels, and enhance the economy's resilience. C

Resilience has not historically been the country's economic strong point. As recently as 2001, GDP fell by over 7%. It fell by more than 5% in 1994 and by just under 5% in 1999. Indeed, throughout the 1990s growth oscillated like an electrocardiogram

recording a violent heart attack. This irregularity has been one of the main reasons (along with red tape and corruption) why the country has failed dismally to attract much-needed foreign direct investment. Its stock of such investment (as a percentage of GDP) is lower now than it was in the 1980s, and annual inflows have scarcely ever reached $1

billion (whereas Ireland attracted over $25 billion in 2003, as did Brazil in every year from 1998 to 2000). D

One deterrent to foreign investors is due to disappear on January 1st 2005. On that day, Turkey will virtually take away the right of every one of its citizens to call themselves a millionaire. Six noughts will be removed from the face value of the lira; one unit of the local currency will henceforth be worth what 1 m are nowi. e. , about 0. 53 ($ 0.70). Goods will have to be priced at both the new and old lira for the whole of the year, but foreign bankers and investors can begin to look forward to a time in Turkey when they will no longer have to juggle mentally with indeterminate strings of zeros. Turkey?s economy grows faster than any EU member now.

2、Foreign investors will enjoy a good economic prospect in Turkey. 3、Resilience is not always one advantage of Turkey. 4、Inflation rate in Turkey used to be very high.

5、The economy of Turkey used to be unsteady in the past.

6、There are three members is in all that the EU could identify their position of full members at that time.

7、Steady GDP growth will help Turkey attract more foreign direct investments.

You will hear three telephone conversations or messages. 8、听录音：

{MP3:/imgcache/attached/media/20140323/20140323111703_4020.mp3} 回答8-19题： Telephone Message

T0： Mr.(1)______From：Mary Date： 21st May Time：10：00

1 Mr.Martin wiII arrive in Tokyo around 2：30 Tokyo time on(2)______Afternoon by Flight Pan—Am(3)______

2 Mr.Martin.has moustache，tall，dark，(4)______hair，wears glasses，sweaters 第(1)题______ 9、第(2)题______ 10、第(3)题______ 11、第(4)题______

12、T0：Henry Stewart From：Cathy Date： 23 rd March Time：10：20

1 When you Were out of town Bruce(5) ________called. He was from Quick(6)________Supply Company. 2 He wanted to place(7) ________ orders With US.

You can ring him at(8)_______except Wednesday morning. 第(5)题______ 13、第(6)题______ 14、第(7)题______ 15、第(8)题______ 16、

Dinner Booking Wednesday

Date: 29th Oct. Time: 11:20

Name of the Customer: John Lee from National (9) Import and Export Corporation. No. of the Customers: (10)

Time for Dinner: Around ( 11 ) tomorrow evening. Miscellanea: Like to eat at an ( 12 ) room. 回答第(9)题______ 17、回答第(10)题______ 18、回答第(11)题______ 19、回答第(12)题______

Write 40-50 words.

20、·You are the manager of a small export company.Peter Watson，an important client， is visiting your company for three days from 22 nd October. ·Write a note words to your secretary： ·asking her to book a hotel room ·saying where the hotel should be ·giving her the dates. ·Write 45-50 words.

In this part,the interlocutor asks questions to each of the candidates in turn.

You have to give information about yourself and express personal opinions.

21、In this part，the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. Questions：

(1)What do you think of your current job?

(2)Do you often watch TV?What is your favorite program? (3)Do YU think foreign languages ale important to people? (Why/Why not?)

In this part of the test,you are asked to give a short talk on a business topic.

22、In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute.You have one minute to prepare your ideas. A What is important when…?

Choosing transport for a business trip aboard ?Cost ?Speed

B What is important when…? Selecting delivery service ?Relability ?Speed

C What is important when…? Increasing the sales of a product ?Advertising

?Bonus for sales staff Write 120-140 words.

23、·The sales of your company，Taller Electrical Ltd，have been falling lately.Your managing director has asked to write a report on this issue.

·Look at the information below，on which you have already made some handwritten notes.

·Then.using all your handwritten notes to write your report.

·Write l20.140 WOrdS. WRITING 45 minutes

You will hea five short recordings. 24、(Questions 13-17) ·You will hear five short pieces.

·For each piece decide where the speaker iS.

·Write one letter(A-H)next to the number Of the piece. ·You will hear the five pieces twice. 13.______ 14.______ 15.______ 16.______ 17.______ 第13题______ A.to send a telex B.to check a car C.to run a store D.to scan the ads E.to drive a car F.to read a magazine G.to take a vocation H.to buy clothes 29、(Questions 18-22)

·You will hear another five short pieces. ·For each piece decide who iS talking.

·Write one letter(A-H)next to the number of the piece. ·You wilI hear the five pieces twice. 18._______ 19._______ 20._______ 21._______ 22._______ 第(18)题______ A.cloth B.vitamins C.medicine

D.picture E.dress F.voice G.silk H.apple

For each blank(8-12),mark one letter(A-G)on your Answer Sheet. 34、回答34-38题：

An exhibition is an excellent way of genera-ting new business for companies, both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends. An exhibition should be seen as an integral element of an overall sales and marketing

campaign.Companies that fail to plan their participation carefully could find exhibiting costly and unproductive. (0) __G___

If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads. A stand manager should be appointed from the start. Forward planning of budgets is essential. ( 8 ) An exhibition is an ideal and highly effective platform for new product launches. (9) Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicize any newsworthy information to maximize interest. Trade journals are keen to publicize new products and services, and often compile special preview issues prfor to an exhibition.(10) (11) The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show.

Valerie Thompson, marketing director of Reed Exhibitions, says: \it is for exhibiting companies to plan way ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize their participation in an event.(12)\ A.A number of exhibition organizations also provide free guides and .services.

B.Lead times for publications can be anything from 6 to 24 weeks before publication andit is essential that details are sent in time.

C.Meetings on pre-show activities should be held to ensure all personnel are clear about recent developments.

D.Research by the Exhibition Marketing Group shows that 61% of visitors are attracted to exhibitions by new products and technology.

E.Make sure that any mail sent out about your company has details of your participation.

F.The cost of exhibition space, transportation, and other related issues need to beconsidered well in advance.

G.The success of any show is greatly influenced by the way exhibitors market themselves. 第(8)题______

35、第(9)题：________ 36、第(10)题：________ 37、第(11)题：________ 38、第(12)题：________

For each question(13-18),mark one letter(A,B,CorD)on your Answer Sheet. 39、回答39-44题：

Debunking Negotiation Myths

Before developing a more effective negotiation strategy, we need to dispel several faulty assumptions and myths about negotiation. These myths hamper people's ability to learn effective negotiation skills and in some cases reinforce poor negotiation skills. A pervasive belief is that good negotiation skills are something that people are born with, not something that can be readily learned. This is false because most excellent negotiators are self- made. In fact, there are very few naturally gifted negotiators. We tend to hear their stories, but we must remember that their stories are selective, meaning that it is always possible for someone to have a lucky day or a fortunate experience. This myth is often perpetuated by the tendency of people to judge negotiation skills by their cardealership experience. Whereas purchasing a car is certainly an important and common type of negotiation, it is not the best context by which your negotiation skills can be judged. The most important negotiations are those that we engage in every day with our colleagues, supervisors, coworkers and business associates. These relationships provide a much better index of one's effectiveness in negotiation. In short, effective negotiation requires practice and feedback. The problem is that most of us do not get an opportunity

to develop effective negotiation skills in a disciplined fashion, rather, most of us learn by doing. As the second myth reveals, experience is helpful, but not sufficient.

We have all met that person at the cocktail party or on the airplane who boasts about his or her great negotiation feats and how he or she learned on the job. It is only partly true that experience can improve negotiation skills; in fact, native erience is largelv ineffective in improving negotiation skills. There are three strikes against natural

experience as an effective teacher. First, if a person does not know how well he or she has performed in the negotiation, it is nearly impossible to improve performance. For example, can you imagine trying to learn mathematics without ever doing homework or taking tests? The second problem is that our memories tend to be selective, meaning that people tend to remember their successes and forget their failures or shortcomings. This is, of course, comforting to our ego, but it does not improve our ability to negotiate. Finally, experience improves our confidence, but not necessarily our accuracy.People with more experience grow more and more confident, but the accuracy of their judgment and the' effectiveness of their behaviour do not increase in a commensurate fashion.

Overconfidence can be dangerous because it may lead people to take unwise risks. The third pervasive myth is that effective negotiation necessitates taking risks and gambles. In negotiation, this may mean saying things like \or leave it\Although these negotiators are rarely effective, we tend to be impressed by the tough negotiator.

An interesting exercise is to ask mangers and anyone else who negotiates to describe their approach to negotiating. Many seasoned negotiators believe that their negotiation style involves a lot of \that this type of intuition does not serve people well. Effective negotiation involves deliberate thought and preparation, and it is quite systematic. According to the article，a person is likely to A.succeed in negotiation if he is lucky that day. B.do well if he has studied how to negotiate. C.have at Ieast one successful negotiation. D.be a better negotiator if he has inborn talents. 40、What can best reveaI one?S negotiation skills? A.interpersonal relationships B.promotion of an expensive good

C.good connections with business partners D.daily interaction with all kinds of people

41、According to the writer.the best way to improve negotiation skills is A.systematic training. B.abundant experience. C.more practicing. D.frequent rehearsing.

42、What does the writer think of experience?

A.More experienced people may make unreasonable decisions. B.Without feedback，it is very difficult to learn from experience. C.Failures in fact help improve performance. D.Experience blurs people?s accuracy. 43、The writer suggests that

A.effective negotiations do not necessarily involve risks. B.threats are sometimes impressive and effective. C.people seem to prefer tough styles of negotiation。 D.risks are caused by negotiator?S overconfidence。

44、According to the writer.excellent negotiators are those who A.rely on intuition.

B.plan their negotiation carefully。 C.have good negotiation style. D.set a clear Dumose.

For each question(23-30),mark one letter(A,BorC)for the correct answer. 45、听录音，回答下列问题：

According to Brian，what is the most important factor to being a good manager? A.To be honest. B.To be fair. C.Respect others.

46、In order to solve problems.a manager has to A.predict what will happen. B.react after the damage.

C.wait to talk with the staff who come to office. 47、Some people work on their own because A.they don?t like to work with others.

B.they feel they are not important. C.the task is simple.

48、In a team，if someone doesn?t work well，he wilI feeI that A.his partners?work will be affected. B.the deadline will be postponed. C.he iS unsuccessful.

49、What is the manager?S role in a team? A.Join in the team to work with them. B.Encourage staff to work with energy. C.Supervise people working.

50、People who affect the efficiency of the team are： A.all the staff.

B.just the skilled ones. C.the managers.

51、The main problem faced when employing is A.deciding which person is suitable for the job。 B.hiring people who can?t pass the test.

C.the fact that the managers are too busy to choose the proper people. 52、What does a boss have to pay attention to? A.keeping the right distance with staff B.being tough to the staff C.listening to the staff

LISTENING 40 minutes(including 10 minutes' transfer time) In this part of the test,you are given a discussion topic.

53、In this part of the test you are given a discussion topic. You have 30 minutes to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. For two candidates Promoting a Product

Your company has launched a new medicine into the market and now decides to increase sales. You have been asked for your views about how to promote the product.

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