象山水产品物流发展现状及对策分析【毕业作品】

摘 要

随着人们生活水平的提高我国水产品的人均占有量正在不断提高。象山县把水产业作为优势项目 ，把发展海洋经济、发展水产养殖业作为发展县域经济、提高核心竞争力的重要举措，把利用发挥海洋优势作为提升和加快全县产业发展的推动器。据统计，2009年以来，全县临海产业产值达到260亿元，居全省各县、市前列。预期到2012年，实现海洋产业增加值占地区生产总值的比重超过50%。所以发展象山水产品物流，提高象山水产品物流的水平和效率，对象山经济有着重要意义。

象山水产批发市场是象山政府的重点建设项目。第三方冷链物流是象山水产品物流发展的趋势。本文对水产品产业进行更深层次的了解，在产业基础上，对水产品物流的供需情况作分析，特别针对象山水产批发市场和冷链物流现状，提出象山水产品物流发展的对策，改善水产品产业在物流方面现有的不足，使其更好的发展。

关键词：象山；水产品；物流；发展现状；对策

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Abstract

Xiang Shan Aquatic products wholesale markets is the Xiang Shan government's key construction projects.The third party cold chain physical distribution is the tendency of Xiangshan aquatic product physical distribution development.The per capita aquatic products in China keep increasing as the development of people’s living standard, so aquaculture has been an advantaged project in Xiangshan County. Developing the marine economy and aquaculture acted as the main measure to promote the economy and competitive force and to advance the development of industries by the superiorities of oceans. According to statistics, the output value of aquaculture in xiangshan has increased to 26 billion Yuan since 2009, which is at the top of the list in province. So it is expected that the present of the added value of marine industries in regional total output value will exceed 50% in 2012.

The article focuses on the aquaculture industry.It aims at the supply and demand of aquaculture logistics of Xiangshan and especially aimed at Xiang Shan aquatic product wholesale market and cold chain physical distribution present situation, then puts forward the countermeasures of aquatic product logistics in xiangshan to improve the aquatic products industry and make a better development.

Key words: Xiangshan；Aquatic Products；Logistics；Development Status；Strategies

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目 录

1 水产品物流的概念和特点 ..................................................................................... 1

1.1 水产品物流和水产品冷链物流的概念 ...................................................... 1 1.2 水产品物流的特点 ...................................................................................... 2 2 象山水产品物流需求分析 ..................................................................................... 3

2.1 中国的水产品流通模式 .............................................................................. 3

2.1.1 养殖水产品的流通模式 ................................................................... 3 2.1.2 捕捞水产品的流通模式 ................................................................... 4 2.2 象山水产品生产阶段的物流需求分析 ...................................................... 5 2.3 象山水产品加工企业的物流需求分析 ...................................................... 6 2.3 象山水产品零售环节的物流需求分析 ...................................................... 6 2.4 象山水产品物流供需差距分析 .................................................................. 7 3 象山水产品批发市场的物流分析 ......................................................................... 8

3.1 水产品市场的定义及功能 .......................................................................... 8 3.2 象山的水产批发市场概况 .......................................................................... 8 3.3 象山的水产批发市场的滞后方面 .............................................................. 9

3.3.1 配套设施落后 ................................................................................... 9 3.3.2物流信息体系不健全，供应链组织松散 ........................................ 9 3.4 水产批发市场的物流发展规划 ................................................................ 10 4 象山水产品第三方冷链物流特点及制约因素 ................................................... 12

4.1 象山水产品的冷链需求分析 .................................................................... 12 4.2 象山水产品冷链物流水平低 .................................................................... 12 4.2 象山水产品第三方冷链物流发展的制约因素 ........................................ 13

4.2.1 冷链物流第三方服务比例低 ......................................................... 13 4.2.2 中小型第三方物流企业无法获得资金扶持，硬件水平低 ......... 13 4.2.3 水产品冷链缺乏上下游规划整合，运营成本高 ......................... 14

5 象山水产品产业物流发展对策 ........................................................................... 15

5.1 开拓新的销售网络 .................................................................................... 15 5.2 改善水产品物流环节 ................................................................................ 15

5.2.1 改善水产品储运技术 ..................................................................... 15 5.2.2 加快推进标准化建设 ..................................................................... 16

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