4 、There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try. How? Packaging is the silent but persuading salesman .
There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer, so that is buying not only a product but also his belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.
Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the word “green” today can keep food prices going up.我Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That’s why the round yellow M signs of McDonald’s are inviting to both young and old. This new consumer response (反应) to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul.
1.According to the passage, ________ seems to be able to persuade a consumer to buy the product.
A.the pleasing color of the package B.the special taste of the product C.the strange shape of the package D.the belief in the product
2.If a package or a product is round in shape, it can ________. A.bring excitement to the consumers B.attract the consumers’ attention
C.catch the eye movement of the consumers D.produce a happy and peaceful feeling
3.“And the word ‘green’ today can keep food prices going up.” This sentence suggests that consumers today are ________.
A.starting to notice the importance of new food B.enjoying the beauty of nature more than before C.beginning to like green vegetables D.paying more attention to their health
4.It can be inferred from the passage that V8 is a kind of ________. A.vegetable dish B.healthy juice C.iced drink D.red vegetable
5、 That woman carried a new blanket (毛毯) over her arm. Wordlessly, she gave it to me. “Is it finished?” I asked. She shook her head. “No. It is ready,” she replied. I handed her the money and took the blanket. “It is beautiful, so skillfully woven (编织),” I said to my mother. “But what did she mean when she said it was not finished? How can it be ready if it is not finished?”“I will tell you later,” my mother said, “but first I will take you to the Navajo(纳瓦霍) village.”
We went down to the village. A group of young men were making sand pictures. We walked through the whole village, watching the different things the people were doing.
It was not until that evening that my mother finally explained the Navajo woman's words. “Did you notice anything about the things the people were making?” my mother asked. “What should I have noticed?” I looked at her and asked. “Each thing the Navajo make has one small part that is not complete. The designs in their sand pictures are often not perfectly done, for example —the line of a circle may not quite close. If you look carefully at your blanket, you will probably find a stitch (一针) missing.”
I took the blanket off, but it looked as perfect as any design could be. Then suddenly, I noticed that sure enough a stitch was missing! “But why do the Navajo intentionally leave some tiny part unfinished?” I asked. “They believe that when anything is completed or finished, it means the end has come —it will not be perfect until then. Then too, with a circle, they believe that they must leave a pathway for the bad spirits to run away and the good spirits to come in. So, often, they do not make the line close.”
1.The blanket the author received_____ . A.was poorly woven. B.made her think a lot. C.cost her a lot of money. D.was finished, but not ready.
2.Why was the author shown around the village? A.To buy more things made by the Navajo. B.To make friends with some of the Navajo. C.To have a deeper understanding of the Navajo. D.To look for the woman who sold her the blanket. 3.Which of the following may the Navajo believe? A.A stitch in time is very important. B.Life only becomes perfect when you die. C.He who makes no mistake is a perfect man. D.You must always try to make your life complete. 4.What’s the main idea of the text? A.The Navajo are good at making things. B.The Navajo are brave and hard-working. C.A blanket tells a lot about the Navajo culture. D.Skills are needed to do business with the Navajo.
6、The English have a difficult and, generally speaking, dysfunctional (怪异的) relationship with clothes. Their main problem is that they have a desperate need for rules, and are unable to get along without them. This helps to explain why they have an international reputation for dressing in general very badly, but with specific areas of excellence, such as high-class men’s suits, ceremonial costumes, and innovative (革新的) street fashion. In other words, we English dress best when we are “in uniform”.
You may be surprised that I am including “innovative street fashion” in the category of the uniform. Surely the parrot-haired punks (朋克摇滚乐迷) or the Victorian vampire goths are being original, not following rules? It’s true that they all look different and eccentric (古怪的) but in fact
they all look eccentric exactly in the same way. They are wearing a uniform. The only truly eccentric dresser in this country is the Queen, who pays no attention to fashion and continues to wear what she likes, a kind of 1950s fashion, with no regard for anyone else’s opinion. However, it is true that the styles invented by young English people are much more eccentric than any other nation’s street fashion. We may not be individually eccentric, apart from the Queen, but we have a sort of collective eccentricity, and \\ye appreciate originality in dress even if we do not individually have it.
Another “rule” of behavior I had discovered was that it is very important for the English not to take themselves too seriously, to be able to laugh at themselves. However, it is well known that most teenagers tend to take themselves a bit too seriously.
The goths, in their scary black costumes, certainly look as if they are taking themselves seriously. But when I got into conversation with them, I discovered that they too had a sense of humor. I was once chatting to a goth in the full vampire costume—with a white face, deep purple lipstick, and black parrot-hair. I saw he was also wearing a T-shirt with “Goth”. “Why are you wearing that?” I asked. “In case you don’t realize I’m a goth.” he answered, pretending to be serious. We both burst out laughing.
1.What can we know about the English people? A.They need rules to dress well. B.They are in need of uniforms. C.They are creative in general. D.They lead the world trend.
2.Who is individually eccentric in dressing? A.A high-class man. B.A parrot-haired punk. C.The Queen.
D.The fashion innovator.
3.Which of the following can best describe the goths? A.They dress badly.
B.They dress in an amusing way.
C.They are unable to laugh at the way they dress.
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