英语MBA案例分析报告完整版

英语MBA案例分析报

告

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MBA案例分析报告

课 程 名 称 商务英语 任 课 教 师

题 目 Marketing 学 员

提 交 日 期

PART Ⅰ. Who is ZUMO?

Zumo, is produced by Zumospa, a food and drinks company based in Valencia, Spain. Zumo is a leading sports drink brand original in spain with a history over30 years;

The formula is zumo can be traced back to the Roman occupation of Europe, when owners to make their gladiator can keep winning, ask Alchemy division invented can enhance physical strength formula, and then after several century formula of experiment and improvement, and finally formed today, founder of the company was Mr Watt is the formula of the owner, 30 years ago, and he founded the company ,in the original formula based on improved, he invented the various taste drink, zumo

is pure natural plant extract, and join various vitamin, no side effects, can alleviate fatigue, added body that intense movement of consumption, low sugar nutrients, no side effects.

The fantastic formula of zumo helps altheletes renew their performance on the court; Zumo is just available in Europe market; PART Ⅱ. What ZUMO has DONE in past 30 years?

Zumo focus and roots its core business in sports drink market ;

Zumo now takes more than 30% market share in sports drinks industry in spain and more and more consumers are catched by it;

Zumo built good relation with sports assiations in spain and many sponsorships contract are exclutive;

Zumo has achieved a good business record in past 5 years and now the annual revennue of the company is over c30m

Part Ⅲ . where does zumo want to go?