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NO 1 2 ӯ ָ Ӫҵ EBITDA ʲ ˰ǰʲ ӯ ˰ʲ ӯ Ȩʱ (ROE) ˰ǰͶʱ (ROIC) ˰Ͷʱ (ROIC) ʽ EBIT EBITDA 뾻ƽʲָ ռıأʾÿԪľָԽߣӯԽǿ Ϣ˰ǰռıأʾÿԪϢ˰;ָԽߣӯԽǿ Ϣ˰ǰ۾ɼ̯ռıأʾÿԪϢ˰ջصķǸֳɱָԽߣӯԽǿҾӪԾֽĴԽǿ 3 4 5 6 7 ʲıϵʾÿԪʲľָԽߣʲӯԽǿ Ϣ˰ǰʲıϵʾÿԪʲϢ˰;ָԽߣʲӯԽǿ Ϣǰ˰ʲıϵʾÿԪʲϢ;ָԽߣʲӯԽǿ ȨʱıϵʾɶͶÿԪȨʱľָԽߣɶȨʱӯԽǿ Ϣ˰ǰͶʱıϵʾÿԪͶʱɶȨʱEBIT ƽʲEBIT1?T ƽʲ ƽȨʱEBIT ƽͶʱ8 ϢծʱϢ˰;ָԽߣͶʱӯԽǿ 9 EBIT1?T ƽͶʱƽʲ ƽծϢǰ˰ͶʱıϵʾÿԪͶʱɶȨʱϢծʱϢ;ָԽߣͶʱӯԽǿ ʲծıϵʾÿԪծжԪʲѺһ淴ӳҵծ峥һ淴ӳҵʲԻ 10 11 ٶ ƽʲ?ƽ ƽծ˴֮ʲծıϵʾÿԪծжԪ߱ԵʲѺһ淴ӳҵծ峥һ淴ӳҵʲı Ӫʱռʲıأ˫غ壺һ淴ӳҵʲı12 Ӫʱ ƽʲ?ƽծ ƽʲָԽԽǿһ淴ӳҵʲռʽָԽʽռԽ࣬رǵʲбĴӦտԤӡ ҵӪʲϢʲ뾭ӪծϢծ֮13 Ӫʱ ƽǸϢʲ ƽǸϢծıϵָԽС˵ҵϢծӪԽǿҵʱɱԽͣӪʱˮƽԽߣ֮˵ҵϢծӪԽҵʱɱԽߣӪʱˮƽԽ͡ 14 ծ ծ 15 16 17 18 19 20 21 22 Ӫ 23 24 25 ʲծ Ȩʲ Ȩ Ȩ渺ծ EBIT Ϣϱ ֽ Ϣϱ EBITDAıϢϱ ֽıϢ ϱ ʲת ̶ʲ ת ת Ӧ˿ ת 365?ƽܸծƽʲ иծռʲıءָԽ˵ծ̶Խߣ֮Խ͡ ƽȨʱ ƽʲɶȨʱռʲıءָԽ˵ȨʱռԽߣծԽ͡ ȨʱʲıϵʾÿԪȨʱ֧ŵʲָԽ˵ծԽߣ֮Խ͡ Ȩʱ볤ڸծıϵʾÿԪڸծӦȨʱָԽ˵ڸծij̶Խ֮ͣԽߡ ʹõ֧ϢġĿϢ˰뵱ӦϢıϵָԽ˵ϢԽǿ֮Խ ʹõ֧ϢġֽĿ˰ǰӪֽ-۾ɺ̯뵱ӦϢıϵָԽ˵ϢԽǿ֮Խ ʹõ֧ϢġĿϢ˰۾ɡ̯ȣ뵱ӦϢͱıϵָԽ˵ϢԽǿ֮Խ ʹõ֧ϢġֽĿ˰ǰӪֽ뵱ӦϢͱıϵָԽ˵ϢԽǿ֮Խ ʲıϵʲʹЧʣÿԪʲܴ롣ָԽʲʹЧԽߣ֮Խ͡ ̶ʲıϵ̶ʲʹЧʣÿԪ̶ʲܴ롣ָԽ̶ʲʹЧԽߣ֮Խ͡ ıϵתЧʣÿԪתΪҪָԽתЧԽ֮ͣԽߡ Ӧ˿ıϵӦ˿תЧʣջӦտҪָԽӦ˿תЧԽ֮ͣԽߡ ƽʲ ƽȨʱƽȨʱ ƽڸծEBIT ӦϢ˰ǰӪԾֽ?۾?̯ ӦϢEBITDA ӦϢ?Ӧ˰ǰӪԾֽ ӦϢ?Ӧ ƽʲ ƽ̶ʲ۳ɱ ƽ ƽӦ˿365?26 27 28 29 30 31 ֽ۱ ֽ ʲ Ͷʱ Ȩʱ ֵEVA ˰ǰ˰ӪԾֽõֽ 뾭ӪԾֽıϵÿԪľӪԾֽֽ롣ָԽľӪԾֽֽ뺬Խߣ֮Խ͡ ӪԾֽ뾻ıϵÿԪľӪԾָֽԽľӪԾֽԽߣ֮Խ͡ ӪԾֽʲıϵÿԪʲȡľӪԾָֽԽʲġԽߣ֮Խ͡ ӪԾֽͶʱıϵÿԪͶʱȨʱϢծʱȡľӪԾָֽԽͶʱġԽߣ֮Խ͡ ӪԾֽȨʱıϵÿԪȨʱȡľӪԾָֽԽȨʱġԽߣ֮Խ͡ ֧Ϣɶʱ֮ġ桱ʣ桱ָΪʾɶƸֵֵָ֮ԽʾҵĹɶƸֵԽ֮࣬Խ١ ҵʲгֵͶʱ֮IJҵʲгֵͶʱҵֵֵָ֮ԽʾʱгǶȿҵĹɶƸֵԽ֮࣬Խ١ ˰ӪԾֽ ˰ǰӪԾֽ ƽʲ˰ǰӪԾֽ ƽͶʱ˰ӪԾֽ ƽȨʱEBIT1?T?WACC?ƽͶʱ ˰ROIC?WACC?ƽͶʱ ʵʹʽҵгֵ?ҵͶʱ ҵծʱгֵ?ҵȨʱгֵ?ҵͶʱ32 ֵ гֵMVA ۹ʽEVA1ROIC?WACC?Ͷʱ ?WACC?gWACC?gҵƱ۸Ʊֵ֮ȣӳҵƱмƱֵ֮ı33 ֵֵ Ʊ۸ ƱֵϵƱ۸ֵ˵ͶԸ֧ȹƱֵߵļ۸ƱƱֵ֮ƱֵɼָʱгͶʵĽǶȷӳҵǷΪɶӼֵ 34 35 36 37 ͶʱЧ ֵʣ Ȩʱֵ ÿ (EPS) ÿɾʲ EVA ƽͶʱEVA ƽȨʱ ĹɷֵͶʱıϵʾÿԪͶʱľֵָԽͶʱֵԽǿ֮Խ ֵȨʱıϵʾÿԪȨʱľֵָԽȨʱֵԽǿ֮Խ ɷ֮ȡʾһӵеľָԽߣ˵ÿɵӯԽǿ֮Խ͡ ʲɷ֮ȡʾһӵеľʲָԽߣ˵ÿɵľʲֵԽߣ֮Խ͡ ĩʲ ĩɷ 38 ÿֽ ÿɷֺ DPS ˰ӪԾֽ Ĺɷ1? ĹɷӪԾֽɷ֮ȡʾһӵеľӪԾָֽԽߣ˵ÿɵġԽǿ֮Խ ֺֽɷ֮ȡʾһ䵽ľָԽߣ˵ÿɵӯԽǿ֮Խ͡⣬DPS/EPSӳҵ÷ֺıϵ ɼÿɾEPS֮ıϵÿһԪ֧ŶԪĹƱ39 40 ӯ ÿɼ۸ EPS۸ͶԸԶԪĹƱ۸ҵÿһԪľָߵ;溬壬Ƚϸӣһԣָ߿˵ҵǰãͿ˵ǰáָҲ˵ɼ۱߹Ϳ˵ɼ۱ ɼÿɾʲ֮ıϵÿһԪʲ֧ŶԪĹƱ۸41 ɼʲ ÿɼ۸ ÿɾʲͶԸԶԪĹƱ۸ҵÿһԪľʲһԣָ߿˵ɼ۸߹Ϳ˵ɼ۵ָҲ˵ҵǰãͿ˵ǰá ɼÿɾӪԾֽ֮ıϵÿһԪӪԾֽ֧ŶԪ42 ɼֽ ÿɼ۸ ÿɾӪԾֽĹɼۣͶԸԶԪĹƱ۸ҵÿһԪľӪԾֽһԣָ߿˵ɼ۱߹Ϳ˵ɼ۱ָҲ˵ҵǰãͿ˵ǰá 43 Ʊ Ʊĩ۸?Ʊڳ۸ÿֺֽ ?Ʊڳ۸Ʊڳ۸D1?g P0ɶйƱ棨ʱúֽ乺۸֮ıȡָԽߣ˵Խߣ֮Խ͡ ɶԤȨʱʣҵʹùɶȨʱ֧ijɱһʽ() 44 ȨʱɱKS KS?KS?Rt??Rm?Rt? KS?гڴ?ղ 45 46 ծʱɱKD ȹ ʱɱKP Ȩƽ ʱɱWACC KD?ʣ1?TKp?DpP0P0??ÿϢPN?TT?11?KD(1?KD)NN ծȨԤծʱʣҵʹùɶծʱ֧ijɱ =ȹɹ ȹɹɼȹɹɶԤȹɵʣҵʹȹɹɶʱ֧ijɱ ҵʹÿһԪʱ֧ƽɱ ծֵȨֵ?KD?1?T???KS ҵֵܼҵֵܼ47 Ҫ֧ɱĸծȨʱ?KD?1?T???KS ͶʱͶʱҵʹÿһԪͶʱ֧ƽɱ