ABSTRACT
ABSTRACT
With the continuous development of our country's economy, the pattern is gradually mature in the context of market economy, small and medium-sized enterprise occupies more and more important position in national economy, in promoting China's economic development plays an increasingly important role, the stand or fall of enterprise operating performance will directly affect the smooth development of our country's economy.In the era of value management, strategic thinking plays a very important role in enterprise management activity, emphasis on enterprise financial strategy must be suitable for enterprise's development stage in decision-making, and meet the expectations of stakeholders.So set a reasonable financial strategy become company planning the future, an important link to promote the development of the enterprise, the right to the enterprise financial strategy is of great importance.
This article mainly USES the combination of empirical study and normative study, the combination of inductive and deductive method, the integrated use of management, accounting, economics, statistics and other related theory, through a large amount of information obtained from various literature as the research basis, on the basis of domestic small and medium-sized enterprises, combined with the specific situation, more deeply discusses the financial strategy theory foundation, a more detailed analysis of the current situation of small and medium-sized enterprise financial strategy, causes and countermeasures, and the choice of financial strategy has certain operability of policy Suggestions are put forward, to provide theoretical explanation for China's small and medium-sized enterprise financial management, promote the development of national economy.
Small and medium-sized enterprises (smes) on the sustainable development road, must choose to match with its different development stages of financial strategy, it can make up for the congenital defects existing in the financial, improving the capacity of sustainable development, it is the key to the small and medium-sized enterprises bigger and stronger.The arrangement of the small and medium-sized enterprises in the financial strategy, we should pay attention to keep a good capital structure, attach importance to connotation development, sound financial management, avoid blind investment and diversification, should be saving money and timely realize scale
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西安交通大学城市学院本科生毕业设计（论文）
expansion.
Keywords: the national economy, the enterprise financial environment, the enterp
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目录
目 录
1 绪论 .............................................................. 1
1.1 选题背景 .................................................... 1 1.2 国内外研究现状 .............................................. 1
1.2.1 国内研究现状 ........................................... 1 1.2.2 国外研究现状 ........................................... 2 1.3 研究目的和研究方法 .......................................... 3
1.3.1 研究目的 ............................................... 3 1.3.2 研究方法 ............................................... 3
2 企业财务战略的概述 ................................................ 5
2.1 企业财务战略的内涵 .......................................... 5 2.2 企业财务战略的特征 .......................................... 5 2.3 企业财务战略的类型 .......................................... 6 2.4 企业财务战略发展及应用 ...................................... 7
2.4.1我国中小企业界定标准 ................................... 7 2.4.2中小企业财务战略的发展 ................................. 8 2.4.3中小企业财务战略的应用 ................................. 8
3 中小企业的财务环境及财务战略的现状和不足 ......................... 13
3.1 中小企业的财务战略环境 ..................................... 13
3.1.1 中小企业财务战略环境内部分析 .......................... 13 3.1.2 中小企业财务战略环境外部分析 .......................... 13 3.2 中小企业的财务战略现状及不足 ............................... 14 4 中小企业财务战略的内容分析 ....................................... 16
4.1 中小企业的筹资战略 ......................................... 16
4.1.1 短期筹资 .............................................. 16 4.1.2 长期筹资 .............................................. 16 4.1.3 筹资的可行性分析 ...................................... 17 4.2 中小企业的投资战略 ......................................... 17
4.2.1 影响中小企业投资战略的因素 ............................ 18 4.2.2 中小企业总体战略 ...................................... 18 4.3 中小企业的收益分配战略 ..................................... 18
4.3.1 中小企业的利润分配战略 ................................ 19 4.3.2 利润分配战略的把握 .................................... 19
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西安交通大学城市学院本科生毕业设计（论文）
4.4 中小企业不同时期战略的选择 ................................. 19
4.4.1 初创期的财务战略选择 .................................. 19 4.4.2 成熟型中小企业财务战略选择 .......................... 20 4.4.3 衰退型中小企业财务战略选择 ............................ 21
总结 .............................................................. 23 致 谢 ............................................................ 24 参考文献 .......................................................... 25
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