金地集团房地产项目可行性研究中市场部分的相关指标 

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核准通过，归档资料。 未经允许，请勿外传！

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金地集团房地产项目可行性研究中市场部分的相关指标

目 录

一、市场分析 ........................................................................................................................................ 3 （一） 宏观市场状况 ................................................................................................................. 3

1. 供给状况 .......................................................................................................................... 3 (1) 房地产开发投资额 ....................................................................................................... 3 (2) 房地产开发投资额占固定资产投资额的比例 .......................................................... 4

(3) 商品房新开工面积、施工面积、竣工面积 .............................................................. 4 2. 需求状况 .......................................................................................................................... 6 (1) 商品房销售面积 ............................................................................................................ 6 (2) 商品房销售价格 ............................................................................................................ 6 3. 供给与需求的匹配状况 ................................................................................................. 6 (1) 投资额增幅与销售额增幅以及GDP增幅的比较 ................................................... 7 (2) 商品房销售面积与竣工面积的比较 .......................................................................... 7 (3) 新建商品住宅空置率 ................................................................................................... 7 (4) 商品房价格增幅与GDP增长率等的比较 ............................................................... 9 (5) 房价收入比（可选项） ............................................................................................... 9 （二）片区市场状况 ................................................................................................................. 10 二、可研报告中各产品分期售价的确定 ........................................................................................ 11

（一）比较法确定当前时点的销售均价 ................................................................................ 11

1. 区位打分法 .................................................................................................................... 12 (1) 区位打分表 .................................................................................................................. 12 (2) 计算方法 ...................................................................................................................... 13 (3) 操作说明 ...................................................................................................................... 13 2. 产品打分法 .................................................................................................................... 15 (1) 产品打分表 .................................................................................................................. 15 (2) 计算方法 ...................................................................................................................... 16 (3) 操作说明 ...................................................................................................................... 16 3. 区位、产品综合权衡 ................................................................................................... 17

1

（二） 分期价格的确定 ........................................................................................................... 17

2

项目可行性研究中市场部分的相关指标

本项工作的主要目的是通过对项目地块所在城市的宏观市场状况、竞争状况以及其所在片区市场状况的分析来把握项目的市场前景；并且以当地市场上现有项目作为参照，通过比较法确定项目规划中各产品形态的可能的价格定位。

一、市场分析 （一） 宏观市场状况 1. 供给状况 (1) 房地产开发投资额 房地产开发投资额 房地产开发投资年增幅% 要求：图表说明。 …… 2000 2001 2002 2003 2004 3

(2) 房地产开发投资额占固定资产投资额的比例

房地产开发投资额 固定资产投资额 占固定资产投资比重(%) 要求：图表说明。 …… 2000 2001 2002 2003 2004 (3) 商品房新开工面积、施工面积、竣工面积 商品房新开工面积 商品房施工面积 商品房竣工面积 新开工面积占施工面积比例（%） 施工面积和竣工面积的倍数比 要求：图表说明。

…… 2000 2001 2002 2003 2004 4