Test for unit 1
1. on, in, about, on, of, in, at 2. e f c d a b
3. nutshell, beat, point, purposes, brick, picture, wrong, tail, different, hear 4. A C B A A C B C A B
5. hesitant fluent extrovert coherent persuasive inhibited concise ramble 6. A C B C A B D B D A 7. C
实际上，谈生意一般最好是面对面，如果做不到，那就通过电话谈。
通过电子邮件，你更容易表达强硬的态度、以无力的借口逃避惩罚、编造故事或拒绝他人。 必须承认的是，在传输文档和数据这一点上，电子邮件难觅对手。
就与相隔遥远的商界熟人保持联系而言，电子邮件可谓一种极其经济的工具。 它还是一种既慎重又直接的向权重人士进行推销的绝妙方式。 Test for unit 2
1. global / culture/ consumption/ chains/engine /papers/ gross/ staff/ standards
2. income distribution/ monetary regulations / buying habit/ political stabilitygovernment bureaucracy/ economic situation /niche market/ focus group
3. b c b c d c c a c a4. consumer protection laws inspiring team leadership customer relationship management sustainable competitive advantage an upmarket distribution outlet A travel insurance claim form new product development strategies informal market research methods A 24-hour global satellite news channel An increasingly volatile mobile phone market
5. 1 e / 2 h / 3 c / 4 g / 5 i / 6 f / 7 a / 8 b / 9 d 6. out / of / back/into/in/ out/out
7. A: price rise / sales figures / advertising agency / product range / brand awareness
B: declining / impressive / increasingly / selling / obligations
8. 三星电子将于本周在韩国推出Galaxy Mega, 这款手机较该公司旗舰Galaxy S4的售价更低，机身更大。
Samsung Electronics Co. is rolling out the Galaxy Mega, a cheaper and bigger version of its flagship Galaxy S4 phone in South Korea.
你需要翻来覆去地阅读这本书，直到这些思想浸透在你的意识和潜意识之中，并且变成习惯。you will need to read this over and over until the ideas saturate both your conscious and subconscious minds and until the ideas become habits.
我记得以前见过那个人,但他的样子我想不起来了。I remember meeting the man before but I can't visualize him.
我们已经决定把这些小公司合并成一家大公司。We have decided to merge these small firms into one large company.
只要一本书成功,就能叫有志的青年小说作者相信他已经找到自己的事业。One successful book is enough to convince the aspiring young novelist that he has found his profession.
Unit Test 3 Answer Key
VOCABULARY: DESCRIBING RELATIONS
1. 1 broke / soured 2 restore / jeopardise 3 Maintaining / establish 4 promotion / build 5 cementing / undermined 6 developed / strengthen 7 disrupted / damaged
2. 1 launch 2 take-over 3 product 4 network 5 team 3. BAABBAB
4. 1. resume 2. promote 3. restore 4. sour 5. damaged
6. undermine 7. break off 8. maintain 9. strengthen 10. established
5. 1. I'm tied up in meetings all day. 2. I'll look into the matter immediately.
3. In my country, most companies have waken up to the fact that more and more business is done online.
4. When did you set off 5. ….but over 100 turned up.
6 1. call 2. sound 3. hold 5. put 6. come 7. get 8. let 9. draw 10. build
Unit Test 4 Answer Key
1. 1 charisma / 2 ruthlessness / 3 drive / 4 looks / 5 dedication / 6 nepotism 2. 1. He only paid ￡. I think I must have undercharged him.
2. With sales falling, our product needs a relaunch as soon as possible to regain the market share it had.
3. The problems have been caused by incompetence and total mismanagement. 4. The other team were totally out-won by the other side and lost the match.
5. The new government’s first policy will be to denationalise all state-owned industries and turn them into private businesses.
6. The few members of the board who actually supported the changes to management, were outvoted eight to three.
7. My secretary is ultra-efficient which is great but sometimes my working life feels too organised!
3. 1 haven’t seen / 2 ’ve changed / 3 Wasn’t / 4 work(is working) / 5 know / 6 haven’t heard / 7 ’re / 8 is growing / 9 have / 10 left / 11 ’s, going / 12 prefer 4. 1-5: A C B A A 6-10: C B C A B
5. 1. was founded 2. was 3. had risen 4. is 5. accounts 6. thought 7. would outstrip
8. has 9. has defied 10. has managed
6. 1. outstrip 2. outvote 3. outnumbered 4. undersold 5. re-engineering 6.
undercharged 7. overproduce 8. misinterpret 9. renamed 10. deactivated 7. 1. overtook 2. outstripped 3. outbid 4. outvote 5. outmanoeuvred 6. outnumber 7. overbooked 8. overrun 9. overcharged 10. oversubscribed
8. 1. B 2. A 3. C 4. B 5. C 6. A 8. B 9. C 10. A
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