江淮汽车营销策略分析详解

安徽工程大学机电学院毕业设计（论文）

本科学生毕业论文（设计）

题 目 江淮汽车营销策略分析 学 院

专 业 市场营销 学生姓名 陈影

学 号 312105030204 指导教师 职称

论文字数 11000

完成日期 2016 年 5 月 4 日

安徽工程大学机电学院毕业设计（论文）

江淮汽车营销策略分析

摘 要

众所周知，在安徽省的本土汽车之中，有一家公司一直屹立在全国乃至国际市场上站稳脚步，那就是江淮汽车公司。江淮汽车公司以其独特的制作和营销策略已经在市场上占有了一席之地，已经成为了家喻户晓的知名汽车品牌。每当人们一提到安徽本土的汽车品牌时，第一时间想到的便是江淮汽车，当人们在汽车门店选择购买汽车时都会去江淮汽车的展厅去看一看。江淮汽车的汽车车型十分的丰富，能够满足不同的人群和不同的用途，家用轿车，货车等等，让人们拥有更多的自主选择权。然而，江淮汽车能够顺顺利利的发展到现在与其特有的营销策略是分不开的，本片论文就是以江淮汽车为例为大家介绍了汽车品牌是如何稳健发展的。

关键词：安徽省；本土汽车；车型丰富；营销策略

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安徽工程大学机电学院毕业设计（论文）

Analysis on the marketing strategy of the Jianghuai

Abstract

As we all know, in Anhui Province, the local car, there is a company has been standing in the national and international market, the firm step, that is, the. The company with its unique production and marketing strategy has been in the market has a place, has become a well-known automobile brand. Whenever people mention the local car brand in Anhui, the first time I think of it is the Yangtze River, when people in the car store to buy cars will go to the exhibition hall to see a look. The car models are very rich, can meet different people and different purposes, household cars, trucks, etc., so that people have more independent choice. However, Jianghuai Automobile can be smoothly developed to now, instead of a unique marketing strategy is inseparable from the, this piece of paper is to Jianghuai Automobile as an example for everyone introduced car brand is how healthy development of.

Key words: Anhuiprovince; Local car; abundant models; marketing strategy

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