学业分层测评(一)
Welcome to theunit & Reading—Language
points
(建议用时：35分钟)
【XZB2017TBYLYYJSB04001】
Ⅰ.单项填空
1．I haven't seen Ann for ________ long that I've forgotten what she looks like. A．such C．so
2．—You like to listen to his story.
—His experience was of great________ to me. A．benefit C．courage
B．honour D．advantage B．very D．too
3．Most of us know we should cut down on fat，but knowing such things isn't much help when it ______shopping and eating.
A．refers to C．focuses on
B．speaks of D．comes to
4．We should know that we can reach the top if we are ready to ________and learn from failure.
A．deal with C．carry on
B．depend on D．go with
5. If she doesn't want to go，nothing you can say will ________her. A．persuade C．invite
B．promise D．support
6．All the others seemed to know each other and I began to feel ________． A．fallen for C．left out
B．fallen behind D．gone out
7．The young army officer was ________ to the rank of captain.
A．encouraged C．awarded
B．promoted D．permitted
8．Although this medicine can cure you________your illness，it has a bad effect on you.
A．for C．of
B．on D．from
9. Twenty students want to attend the class that aims to teach________to read fast.
A．what C．how
B．who D．why
10．—________ doesn't always happen as we expect.
—Really！So we mustn't take the impossible things as our aims in case that we might be disappointed in future.
A．Anything C．Nothing
B．Everything D．Something
11．The new school advertised ________ the newspaper ________ teachers of all subjects.
A．in；about C．in；for
B．for；with D．on；with
12．________in the examinations means ________ the teachers and yourselves. A．Cheating；to fool C．To cheat；to fool
B．Fooling；cheating D．Cheating；fooling
13．My remarks________ at you at all.That is to say，I didn't aim my words ________you at all.
A．didn't aim；to C．were not aimed；at
B．doesn't aim；on D．were not aiming；for
14．Mr.Brown thought it would be a good idea to have ________ from his workers to improve his plan.
A．summaries C．comments
B．campaigns D．connections
15．You shouldn't have sold the car without_________________________me.
A．offering C．requiring Ⅱ.完形填空
B．considering D．consulting
There are thousands of advertisements flying from television，radio to billboards and online.Which then is the most __1__？There would only be few to be named.Some just flew without being noticed.Some stayed for good as good __2__．For businesses to get __3__，the use of the ad is one of strategies(策略)to stand out.Whether the ad will succeed or not __4__ how it is presented and how the consumer thinks it to be.
A good advertisement __5__ the customers' relationship with what is being advertised.To get the customers'__6__，the ad must make them think and look at the product in a new and different way.The best ads have the quality to change the mind of the reader，whether to __7__ him to choose a certain product or __8__ switch to a different brand of shampoo.This gives __9__ for audience to be educated，opening their minds for possibilities to entertain new products and services.Advertising that __10__ audiences can show the advantages of a new product. __11__ changing consumers' relationship with the product，a good ad tells the consumers“why”．A good ad is clear in offering the message to the consumers.The best __12__ of it can be got when the ad displays a benefit that is __13__ to be by the target consumers.
An ad that sets a real scene gets more __14__ than those who don't.Audience easily identifies(认同)themselves by __15__ themselves in the same scene.By identifying themselves with it，they think __16__ about these advantages and benefits that they may get from it.__17__ some ads have inability to present the same kind，they must at least offer __18__ solutions to meet the demands of the __19__ audience.
The key point is that ads should promote sales，__20__ it is a failure. 1.A.expensive C．interesting 2．A.advertisements C．examples
B．beautiful D．effective B．memories D．hobbies
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