永辉超市生鲜物流配送问题及对策分析

摘 要

我国生鲜产品占超市收入比例低，而永辉超市是以经营生鲜类产品为特色。其中生鲜类物流配送的效率高低将影响超市的收益。本文通过对永辉超市生鲜物流配送模式分析，从而提出生鲜物流配送中存在的问题并进行对策分析。 关键词：永辉超市 生鲜产品 配送问题及对策研究

ABSTRACT

In China fresh products accounted for the low proportion of supermarket revenue, and Yonghui Supermarket is a business featuring fresh products. Which the efficiency of logistics and distribution of fresh class will affect the level of supermarket receipts. In this paper, Yonghui Supermarket logistics and distribution pattern analysis, which made fresh logistics problems and the countermeasures.

Keywords：Yonghui Supermarket; Fresh products; Distribution problems and

countermeasures

目 录

摘 要 .............................................................................................................................................. I ABSTRACT ..................................................................................................................................... II 目 录 .............................................................................................................................................. III 一、引言........................................................................................................................................... 1 二、超市生鲜经营的地位 ............................................................................................................... 2 三、生鲜物流配送现状 ................................................................................................................... 3

（一）生鲜物流配送的备货环节 ........................................................................................... 3 （二）生鲜物流配送的仓储环节 ........................................................................................... 3 （三）生鲜物流配送模式 ....................................................................................................... 3 四、永辉超市生鲜物流配送问题 ................................................................................................... 4

（一）物流技术薄弱 ............................................................................................................... 4 （二）没有专业的物流配送中心 ........................................................................................... 4 （三）生鲜产品运输途中耗损大物流成本高 ....................................................................... 4

1、运输途中耗损大 ......................................................................................................... 4 2、物流成本高 ................................................................................................................. 4 （四）没有专门的生鲜物流配送模式 ................................................................................... 5 五、永辉超市生鲜物流配送的对策 ............................................................................................... 6

（一）培养专业的物流技术人才加大物流技术和设备投入 ............................................... 6

1、培养专业的物流技术人才 ......................................................................................... 6 2、加大物流技术和设备投入 ......................................................................................... 6 （二）建立生鲜加工配送中心 ............................................................................................... 6 （三）与第三方物流企业合作 ............................................................................................... 7 （四）准时制生产的配送模式 ............................................................................................... 7 （五）引用供应链思想，降低物流成本 ............................................................................... 8 六、结论........................................................................................................................................... 9 参考文献......................................................................................................................................... 10

一、引言

生鲜产品是超市经营中必不可少的，但难度极大，永辉超市将之做成了最大特色，在其百亿销售额中占了一半。其中配送是物流管理中的一个重要的环节，生鲜物流配送完善与否直接关系到永辉超市的整体绩效和未来发展。