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ABSTRACT
This paper mainly uses the Diamond Model to analyze the situation of Huangyan Mold industry cluster¡¯s competitiveness. From the factor endowments look, advantages of Huangyan Mold industry are low labor cost, the geographical advantages and the improvement of infrastructure, while it is lack of talent resources and capital resources. From the demand factors look, the development of automobile, electronics and construction industry need a growing demand to the mold, but the quality and the technology level of mould products still need to be raised. From the relevant and auxiliary industry look, low and medium Huangyan Mold industry production can get the support from the relevant and auxiliary industry, but the requirements of high-end mold production are hard to be satisfied. From the enterprise strategy look, structure and competition situation, Huangyan Mold industry tries to take a variety of strategic way to enhance the competitive advantage, but the structure is still not reasonable and the product has low adding value. From opportunity and government policy look, Huangyan Mold industry has a prospect development, a more attention from the government and many business opportunities, but business people and government preferential lack of some limitations. Finally, to solve the problem of Huangyan Mold industry, putting forward the solutions from enterprise, industry, government and the joint efforts of the association between the countermeasures.
KEYWORDS£ºDiamond Model mould the industry competitiveness
II
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