Questions 1 to 4 are based on the conversation you havejust heard.
1. What seems to have been very successful according tothe woman speaker?
A) The project the man managed at CucinTech.
B) The updating of technology at CucinTech.
C) The man's switch to a new career.
D) The restructuring of her company.
【详解】A)。事实细节题。对话开头，女士就问男士是否在CucinTech公司里负责革新项目，男士回答是的，紧接着女士就向男士表示祝贺，并说这个项目似乎一直很成功，因此答案为A)。
2. What did the company lack before the man's scheme wasimplemented?
A) Talented personnel.
B) Strategic innovation.
C) Competitive products.
D) Effective promotion.
【详解】B)。推理判断题。女士问男士CucinTech公司的崛起是否都归功于战略革新，男士表示他是这样认为的，并进一步解释说，在此之前，该公司与其他公司相比，并无出奇之处，逐渐被落在了后面，公司里不缺人才，产品开发也不错，而缺乏战略革新才是此前公司的劣势所在。
3. What does the man say he should do in hisbusiness?
A) Expand the market.
B) Recruit more talents.
C) Innovate constantly.
D) Watch out for his competitors.
【详解】C)。细节辨认题。当被问到该项目的核心是否是革新时，男士表示这毫无疑问，想要跟上不断变化的世界，公司必须不断革新，一成不变，就会被淘汰。
4. What does the man say is the risk ofinnovation?
A) Possible bankruptcy.
B) Unforeseen difficulties.
C) Conflicts within the company.
D) Imitation by one's competitors.
【详解】D)。事实细节题。男士在讲到革新的风险时，说只要有革新，就会出现被人模仿的风险。
W: So, Mike, you manage the innovation project atCucinTech.
M: I did indeed.
W: Well, then, first, congratulations. It seems to havebeen very successful.
M: Thanks. Yes, I really help things turn around atCucinTech.
W: Was the revival in their fortunes entirely due tostrategic innovation?
M: Yes, yes, I think it was. CucinTech was a company whowere very much following the pack, doing what everyone else wasdoing and getting rapidly left behind. I could see there was a lotof talent there, and some great potential, particularly in theirproduct development. I just had to harness that somehow.
W: Was innovation at the core of the project?
M: Absolutely. If it doesn't sound like too much ofCliché, our world is
constantly changing and it's changing quickly.We need to be innovating constantly to keep up with this. Standstill and you are lost.
W: No stopping to sniff the roses?
M: Well, I'll do that in my personal life. Sure. But as abusiness strategy, I'm afraid there is no stopping.
M: What exactly is strategic innovation then?
W: Strategic innovation is the process of managinginnovation, of making sure it takes place at all levels of thecompany, and that is related to the company's overallstrategy.
W: I see.
M: So, instead of innovation for innovation's sake and newproducts being created simply because the technology is there, thecompany culture must switch from these pointing-time innovations tocontinuous pipeline of innovations from everywhere andeveryone.
W: How did you align strategies throughout thecompany?
M: I soon became aware that campaigning is useless. Peopletake no notice. Simply it came about through good practicetrickling down. This built consent. People could see it was thebest way to work.
W: Does innovation on the skill really give a competitiveadvantage?
M: I am certain of it, absolutely, especially if it'sdifficult for a competitor to copy. The risk is of course thatinnovation may frequently lead to imitation.
W: But not if it's strategic?
M: Precisely.
W: Thanks for talking to us.
M: Sure.
Questions 5 to 8 are based on the conversation you havejust heard.
5. What are the speakers mainly talking about?
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