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浅谈上海汽车展的发展策略
摘要：
随着我国汽车工业的不断发展，上海国际汽车展已经成为了中国最权威、国际最具影响力的汽车大展之一。现如今我国汽车行业展览会已经开始迈向成熟阶段，上海以其中国第一大城市和国际性金融、科技大都市的特殊地位走在了全国汽车行业的前列。上海国际汽车展览会截止目前已经举办过14届，其在展会规模、参展观众层面以及参展人数上都有相当大程度的提高。因此，对于对于展会环境、场地、现场管理、交通、现场服务以及信息传递等方面也提出了更高的要求。上海汽车展会未来如何发展成为了学术界和业界都广泛关注的话题，本文从上海汽车展的发展历程出发，总结了上海汽车展的发展现状与问题，并根据现有的问题提出了车展未来的发展策略，希望能够为为展会质量的提高贡献自己的一份力量。 关键词：上海汽车展；发展历程；发展策略
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Discuss the strategy of the development of Shanghai auto show
Abstract
Along with our country the continuous development of auto industry, Shanghai international auto show has become China's most authoritative, the most influential one of the car exhibition. Nowadays our country automobile industry exhibition has started toward maturity stage, Shanghai with its China's first big city and international finance, science and technology metropolis of special position walking in the national automobile the forefront of the industry. Shanghai international automobile exhibition has been held by 14th, the exhibition scale, the audience level and the number of exhibitors have considerable extent. So, for for exhibition environment, site, field management, traffic, field service and information transfer etc also put forward higher request. Shanghai auto show how to become the future academic and industry are widely concerned topic, this paper, from the development of the Shanghai auto show, we analyzed the current situation of the development of the Shanghai auto show and problems, and according to the existing problems put forward auto show the future development strategy, hope to be able to show for the improvement of the quality of contributes an own strength. Keywords：Shanghai auto show, Development; Development strategy
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目 录
序 言 ................................................................................................................................ - 4 - 一、上海汽车展概述 ...................................................................................................... - 4 -
（一）基本情况 ....................................................................................................... - 4 - （二）竞争环境 ....................................................................................................... - 5 - 二、上海汽车展的发展历程 .......................................................................................... - 5 -
（一）上海汽车展发展历程回顾 ........................................................................... - 5 - （二）2013年上海汽车展 ...................................................................................... - 7 - 三、上海汽车展的发展现状与问题 .............................................................................. - 8 -
（一）发展现状 ....................................................................................................... - 8 - （二）面临的问题 ................................................................................................... - 8 -
1.管理体制方面 ................................................................................................. - 9 - 2.汽车会展人才培养方面 ................................................................................. - 9 - 3.汽车展览场馆和设施方面 ............................................................................. - 9 - 4.品牌汽车展览方面 ......................................................................................... - 9 - 5.服务水平方面 ............................................................................................... - 10 -
四、上海汽车展发展的策略分析 ................................................................................ - 10 -
（一）展会品牌化 ................................................................................................. - 10 - （二）会议造势 ...................................................................................................... - 11 - （三）发挥行业协会作用 ...................................................................................... - 11 - （四）提高服务水平 ............................................................................................. - 12 - 总 结 ............................................................................................................................ - 13 - 参考文献 ........................................................................................................................ - 14 - 致 谢 ............................................................................................................................ - 15 -
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