（二）Means of Affecting International Trade
E-commerce technologies such as EDI, computer
networks
and
e-commerce
platform in the field of international trade of wide application to the international trade means an enormous impact.
The essence of EDI technology is the commercial exchanges between enterprises,
文件。利用EDI技术的进出口企业可将日常往来的订单、发票、提货单、海关申报单、进出口许可证等贸易单证，按照协议用国际标准化的文件通过网络进行传送，从而可以抛弃人工与纸面的传递方式，实现了信息传递的电子化、自动化。例如，生产企业凭借EDI系统，可使从收到产品订单到产品交付整个贸易处理过程的无纸化与自动化，具体为：企业收到标准化的EDI订单，企业的计算机信息系统就会自动处理该订单，检查订单是否符合要求、通知企业内部管理系统、安排生产向零配件供销商订购零配件等向有关部门申请进出口许可证、通知银行并给订货方开出EDI发票、向保险公司申请保险单等，从而在最短时间内准确地完成整个商贸活动过程。
在国际贸易中的EDI是把订单、发货、报关、商检和银行结算集合在一起，使整个贸易过程的效率大大提高。据统计，截止到1992年底，全世界EDI用户
standards, and standardized file formats, using electronic means, by the network system in the computer application system and computer application systems for delivery, and the whole process without manual intervention and the paper. The use of EDI technology import and export businesses can be daily contact with the orders, invoices, bills of lading, customs declarations, import and export licenses and other
trade-related
instruments,
in
accordance with the agreement with the international standardization documents sent through the network, which can be manual and paper away surface transfer mode to achieve
the
electronic
transfer
of
information and automation. For example, the production enterprises with EDI systems, can order from receipt of product to product delivery throughout the trading process of paperless and automated, in particular: business
received
orders
for
the
standardization of EDI, business computer information system will automatically handle the orders, check order compliance with
notice
requirements
internal
management system, arrangements for production to order spare parts spare parts supply and marketing business applications for import and export licenses to the relevant departments notified the bank and gave out orders parties to the insurance company for EDI invoice insurance policies so that they are accurate in the shortest time to
大约只有13万，1995年则达到50万，而到2000年底全世界EDI用户已达400多万，是1995年的8倍。现在，在北美、欧洲等一些西方国家和亚洲的部分国家都普遍的应用EDI。如:在英国有大部分的海关手续都是使用EDI办理的。目前，美国和一些西方发达国家都已做出决定，对不采用EDI的，将推迟办理海关清关手续，或不选择为贸易伙伴。由此可见，EDI将取代传统的人工与纸面的贸易工具，成为国际贸易的主要手段是大势所趋。
（三）对国际贸易市场营销的影响
电子商务环境下的国际贸易营销是通过电子信息网络进行市场营销，与传统国际贸易营销方式比较，有着诸多特点。
电子商务条件下的国际贸易营销的产品策略。电子商务环境下强调供应链上的核心价值从制造环节前移到消费环节，要求企业内各部门之间、供应商、顾客及产品之间要保持连续的互相沟通和协作，在产品和服务中创造顾客的智能价值，为顾客的经营和发展提供帮助。在电子商务环境下，企业可以通过信息网络所提供的各项便利条件更加迅速快捷的进行产品创新，并可以在互联网上对新产品进行虚拟推广、调研及改进，
complete the whole course of commercial activities.
EDI in international trade is to orders, shipping, customs clearance, commodity inspection and the bank settlement together, the efficiency of the entire trading process greatly improved. According to statistics, as of late 1992, the world's EDI users, only 13 million in 1995 was 50 million, and EDI users worldwide at the end of 2000 reached more than 400 million, eight times that of 1995. Now, in the North American, European and some Western countries and some countries in Asia are generally the application of EDI. Such as: in the United Kingdom most of the customs formalities are handled by the use of EDI. At present, the United States and some Western countries are to make decisions, for non-adoption of EDI, will handle customs clearance delays, or do not choose to trade partners. So, EDI will replace the traditional manual and paper-based trading tools to become the primary means of international trade is a general trend.
（三）The
Impact
of
International Trade marketing
E-commerce environment, international trade marketing is carried out through electronic information networks, marketing, and traditional marketing in international trade compared with a number of features.
从而使产品设计开发、产品生产、营销及服务等环节可以实现信息共享、互相交流。在新产品的开发过程中，客户可以随时对企业提出意见、反馈，并可以提出各种个性化需求。企业也可以将新产品的结构、性能等相关问题发布到网上，进而收集客户对产品的意见。而在整个新产品开发过程中都是通过计算机网络，将市场的各个环节联系起来，形成高度互动，自学习创新过程。这种网络式的产品开发过程与传统直线形的产品开发过程相比，对于新产品开发本身复杂性、不确定性的特点更能适应，提高了产品开发的速度，提高了新产品的性能与质量，从而使顾客价值最大化。
电子商务对国际贸易分销策略的影响。传统产销分离型分销渠道模式，以生产者为起点、消费者为终点，众多的批发商、零售商、代理商而为中介环节，不仅影响产品的实际销售效果，而且影响价格、促销等其他营销组合因素的决
E-commerce in international trade under the condition of product marketing strategy. E-commerce environment, stresses in the supply chain from the manufacturing part of the core values before moving consumer links, required within the enterprise between departments, suppliers, customers and between products with each other to maintain continuous communication and collaboration, in products and services the creation of intelligent customer value for the customers operation and development assistance. In e-commerce environment, companies can network through information provided by the facilities to conduct more rapid and efficient product innovation, and can be new products on the Internet a virtual promotion, research and improvement, so that product design and development, product manufacturing , marketing, and services sectors can achieve information sharing and exchange. In the new product development process, customers can always comment on the company, feedback and can be put forward various individual requirements. Enterprises can also be new product structure and performance-related issues such as release to the Web, and then collect the customer's opinion. In the whole process of new product development through a computer network, linking the various segments of the market to create highly interactive, self-learning process of innovation. This network type of product development process with the traditional linear process of product development than the development of new products for its own complexity, uncertainty, the characteristics
策。随着电子商务的出现，生产者与消费者之间的直接交易成为了可能，大大的缩短了产品在生产者与消费者之间的传递距离。另外，网络虚拟商场能够把现实的商业购物空间转化为虚拟的信息购物空间，能够大网上操作谈判、定货、签单、支付、运送、服务等环节。顾客可以不用出门就能―游逛‖虚拟商场，浏览货架上各种各样的商品，选中所需的商品后只要敲击鼠标便可购买。
电子商务对国际贸易营销价格策略的影响。在电子商务条件下，产品价格等各项信息大多都是在互联网上进行公开传播的，企业能更好的了解全国甚至全球市场上同类产品的价格水平，从而作出企业产品科学、合理的价格。同时，企业还可以通过网络时刻关注竞争对手的价格变动信息，从而随时修正本企业的产品价格，制定更适合的价格策略。通过互联网企业还可以考虑顾客对价格的可接受性，主动要求客户参与定价决策，从而制定出消费者更易接受的产品价格。
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