Unit 4 Product
Teaching objectives Teaching focuses Teaching procedure Time allotment ① Grasp the main idea and structure of the text ② Listening strategy and methods. ③ Master the key language points and grammatical structures in the text; ④ Conduct a series of listening, speaking and writing activities related to the theme of the unit. ① The main idea of the reading A; ② Appreciate the explanatory skills demonstrated in the text; ③ Key language points and grammatical structures in the text; ④ Writing skills. ⑤ Grammar:Subject-Verb Agreement Section I Warm-up Activity Section II Reading A Section III Reading B Section IV Listening & Speaking Section V Writing Section VI Mini-project Section VII Language Lab Section VIII Grammar 8 periods Teaching Procedures
Section I Warm-up Activity
? Task 1 Work in pairs. Choose one product from each pair and explain why to your
partner.
? Task 2 Work in pairs and discuss the following questions.
What factors do you need to consider before you buy a product? Which one is the most
important for you? Why?
Before you make purchase of any product, there are some factors you should consider.
? Necessity: Do I really need this?
? Property: Do I really like this? Am I really satisfied with the quality, color, shape,
packaging, etc?
? Price: Do I have any spare money right now? Is it a bargain or is it too much money?
? Brand: What brand is the best choice for my purchase? ? After-sales service: Does it come with a warranty? ? Shipment: How can it be sent to my house? Section II Reading A
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? Word study (take the textbook page 36 as reference) ? Language points in the text and text comprehension 1. target
n. an aim; objective
e.g. I’ve set myself a target of saving $200 a month.
v. to make something have an effect on a particular limited group or area e.g. The advertisement was designed to target a mass audience. 2. locate
v. to find the exact position of something
e.g. We couldn’t locate the source of the radio signal. 3. attempt
n. an act of trying to do something
e.g. He made one last attempt at the world record.
v. to try to do something that is difficult, dangerous, etc. e.g. The book attempts to explain the origins of the war.
4. mass-produce v. to produce in large numbers using machinery e.g. Mass-produced furniture is cheaper than furniture made by hand. 5. vision n. 1) imagination
e.g. Have you ever had visions of great success? 2) idea
e.g. She had the same vision of him as I had. 3) sight
e.g. With my new glasses my vision is perfect! 6. a chunk of
a large piece of something that does not have an even shape; a large part or amount of something
e.g. 1. a chunk of cheese
2. A huge chunk of the audience got up and left before the show. 7. brand-new
a. new and not yet used
e.g. She bought a brand-new car for her brother as the wedding gift. 8. a pain in the neck
a person or thing that is very annoying
e.g. What’s wrong with Dave? He’s becoming a total pain in the neck. 9. enhance
v. to increase or further improve the good quality, value or status of something e.g. This is an opportunity to enhance the good reputation of the company. 10. outweigh
v. to be more important or valuable than something else
e.g. The advantages of the plan far outweigh the disadvantages. 11. remote
a. far away from places where other people live; far away in time e.g. 1. The farmhouse is remote from any other buildings.
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2. remote database/remote access/remote control 12. … remote controls that look like maps of Manhattan
remote controls that are full of hard-to-find buttons, so that they are as confusing as maps of Manhattan
? After-reading exercises
Task 1 Tick off the jobs of industrial designers mentioned in the passage. Making a product attractive Promoting the sales of a product Putting a product into mass production Drawing, sketching, doodling Finding the shape of a product in studio materials Making product a pain in the neck Forming, holding, carving and recarving Task 2 Decide whether the following statements are true (T) or false (F) according to the passage. Statements True False 1. Designers mostly dream up products with the help of software. 2. Designers also try to make the products attractive. 3. Designers use manufacturing materials to show what a product should feel like. 4. Some products with annoying qualities may be more useful than they ought to be. 5. Much effort will have been put into a product before it is presented to the manufacturing client. ? Business know-how Making a Catalog
? A catalog usually includes a description of the goods, prices and pictures; ? Select carefully the goods, the pictures and the language used; ? Keep it simple. Limit the number of the pictures used;
? Ensure high quality of design, photography, paper and printing. Section III Reading B
Reading it to get the main idea and do the exercises followed. Section IV Listening & Speaking
? Task 1 A salesgirl is introducing one of their printers to a customer. Listen to the
conversation and fill in the blanks with what you hear.
? Task 2 A customer is asking about some furniture. Listen to the conversation and
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