浅谈中国百货超市的动因和出路

中国百货超市的动因和出路

摘 要

纵观国际零售业，百货业的主导地位正在被连锁超市所取代。国际前50强中，超市和大型连锁超市销售额占总销售总额的35％，而百货店只占14％。在中国，百货业虽然在整个零售业中占据着重要地位，但销售额在全部零售业销售总额的比例大幅下降，中国百货业面临来自业内外前所未有的巨大冲击。很多新型业态形式的涌现使得传统百货业开始重整变革以应对竞争，从而寻求新的发展道路

【关键词】零售业 连锁超市 变革

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Causes and future of China general merchandise

supermarkets

Pick

throughout international retail, general merchandise industry's dominance is being replaced by supermarket chains. Top 50 international, supermarket and hypermarket sales accounted for 35% of the total gross sales, while Department stores accounted for only 14%. In China, the Department store industry occupies an important position in the retail industry as a whole, but the proportion of total sales in all retail sales fell sharply, Chinese department stores from the unprecedented great impact both inside and outside the industry. Many new industry emerged in the form of the traditional

department stores started to revamp the change in response to the competition, so as to seek new development paths \

key words\

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引 言

百货店的市场主导地位已被超市连锁业取代，各国的百货公司为了生存下去，竞相进行战略调整；对我国百货业发展所存在的问题进行了分析，并为正处于低谷阶段的中国百货业的发展提供一些可操作性的建议。百货业走上重组改革的道路，中国的百货商店正在复制和超越西方的链锁模式，面对自身业态的老化和来自超市,专卖店及购物中心等多业态的竞争，中国传统形成多业态混合“主体性购物中心”。本文探索中国“百货超市化”的成因，现状和发展趋势。

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目 录

1 中国百货超市的概述 ................................................................................................................. 5

1.1 百货超市的定义 ................................................................................................................ 5 1.2 百货超市的分类 ........................................................................................................... 5 2. 中国百货超市发现的现状 .......................................................................................................... 7

2.1 定位功能不完善 .............................................................................................................. 7 2.2 投入高，盈利低 .............................................................................................................. 7 2.3 配送中心成本高 .............................................................................................................. 8 2.4 政府干预压力大 .............................................................................................................. 8 3 中国百货业发展所面临的问题 ................................................................................................... 9

3.1市场缺乏消费热点 ............................................................................................................. 9 3.2经营管理技术落后 ............................................................................................................. 9 3.3行业盈利水平下降 ........................................................................................................... 10 4 中国百货超市所面临的问题的原因 ......................................................................................... 10

4.1 消费者更加趋于理性购买 ............................................................................................ 10 4.2 供应商散乱且处于整合中 ............................................................................................ 11 4.3 同业内部的竞争压力过大 ............................................................................................ 11 5 中国百货超市的出路 ............................................................................................................... 13

5.1中国百货超市业态转型的动因 ....................................................................................... 13

5.1.1 重新定位，树立新型理念 ................................................................................. 13 5.1.2 找出问题，锁定消费群体 ................................................................................. 14 5.1.3 提高技术，更新管理理念 ................................................................................. 14 5.1.4 完善模式，满足消费需求 ................................................................................. 15 5.1.5 强强联手，实行连锁发展 ................................................................................. 15 5.2我国目前超市发展的对策 ............................................................................................... 16 5.2.1标准化——中国超市主力化模式：GMS ................................................................... 16 5.2.2科学化——设备管理的科学化 .................................................................................... 16 5.2.3连锁化——发展企业连锁经营 .................................................................................... 17 致 谢 ............................................................................................................................................ 19

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