corporate culture can take on the important task of improving corporate reputation .
4 SME should take measures and suggestions when cultivate corporate culture
(1)to improve the overall quality of the small business owners
To nurture SME culture, the primary consideration is the small business owners.They are shapers and promoters of corporate culture and on behalf of a corporate image, thus the quality of the business owners play a key role in nurturing a successful corporate culture or not.Only with excellent quality,business owners will consciously set an example and respect and trust employees, rather than simply regard the staff as a tool to make money.the staff regard the development good or bad as their own things and is willing to do things for the enterprise.
(2)to cultivate the values that have enterprise's own characteristics
SME is different from large enterprises.They are usually large number ,small-scale, rapid development, stamina,short of life.This is mainly due to the business owners lacking of the people-oriented business philosophy, especially the cultivation of values.which will result in chaotic and inefficient,therefore, we should pay attention to the shaping of values . Comparing to the enterprise in the past and now, under the co-participation of all employees, refining and sublimation can display the characteristics values of the enterprise and only can it be able to distinguish from other companies that they will have a strong competitive. Especially in the economic market, the company's corporate culture are similar, would not achieve the unconventional role.
(3)building a people-oriented corporate culture
Employees are the main construction of the enterprise development, as well as the recipient of the enterprise culture.For the sake of employees and taking employees in the first place.Wages and reward is the primary way to motivate staff.In addition, we must also strengthen the concern for employees and give them respect that they should get. Such a sense of responsibility and loyalty of employees will improve, and they are willing to work for the enterprise. Otherwise,SME also should get rid of the limitations of family management and expand the range of recruitment,rather than within the family looking for the most appropriate managers, and employees is full of expectations for personal career development , not from the beginning have known the future results.
(4)building a learning organization
As well as a man,corporate should not retreat conservative while should open it's heart to accommodate hundreds of rivers.From the setting up days of the corporate,it should continuously learn the advanced culture,introduce the advanced technology and management mode, improve the comprehensive competitiveness of enterprises. In the corporate , not only individuals learn, but also they should leed the entire team learn, which will enable enterprises to become a learning organization. There is no doubt that successful companies are learning organizations.
5 conclusion
This article provides an overview of the status of the development of SME, as well as the understanding of the corporate culture,the analysis of the difficulties faced by the enterprise development, and putting forward countermeasures and suggestions for enterprises to establish the dominant corporate culture. Comprehensive discussion of this paper, the following conclusions can be drawn:
(1)SME have achieved a certain development, but it starts late and the course is short.so there are many defects in the building of enterprise culture, which runs counter to the increasingly fierce competition in the world economy and weakens the competitiveness of enterprises and hinders the development of the enterprise. Therefore, the building of the SME's corporate culture is without delay.
(2)In the development of enterprises,employees forme a set of values, codes of conduct,moral philosophy of management, which is the basis for establishing a corporate culture. Refining the unique values is the core of the corporate culture, good moral philosophy should not be overlooked.
(3)If SME establish a good corporate culture, corporate culture must be consistent with the current development of the enterprise.On the basis of their own cultural, the SME should absorb the fine traditional culture , learn from foreign advanced culture, dare to innovate,form their own cultural brand, and then promote the development of enterprises.
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