7. lay off
Ⅲ. Choose a word from the list for each space.
1. in 2. proposal 3. win 4. greeted 5. excellent 6. discuss 7. If 8. negotiators 9. said 10. straight 11. were 12. neither 13. more 14. and 15. beaten
Paper 3 Translation and Short-answer Questions
Part I Translate the following two paragraphs into Chinese. □ 10 points in total.
“飞翔的翅膀”一它随处可见!无论你是随手翻阅报纸的体育版，观看一场临时拼凑的队伍进行篮球比赛，还是收看一场电视转播的高尔夫球赛，作为消遣，试着数一数它的数量。耐克公司已将飞翔的翅膀(它代表希腊胜利女神耐克的翅膀)打造成为地球上最著名的品牌符号之一。
耐克品牌及标志所具有的威力，很有力地证明了公司卓越的营销技巧。耐克公司围绕当红运动员生产优质产品，这样的战略永远改变了体育营销的面貌。公司每年花费数亿美元，用在请大牌明星做代言人、轰动的促销活动、许多令人注目的广告上。多年来，耐克公司已经把它和体育界一些伟大的名字联系在一起。无论你喜好什么运动项目，很可能你会看到你所钟爱的运动员之一身着耐克产品。
Part 2 Answer the following questions based on what you have learned from the textbook. You should use complete sentences. □ 5 points for each correct answer.
□ No exact matching of wording is required, but the students must demonstrate correct understanding of the terms and use English properly.
1. TQM, total quality management, is an approach to management which involves a complete dedication to the idea of quality. Total means that everyone in the organization is involved in the final product or service to the customer. Quality concerns the objective, measurable and manageable criteria that everyone must understand and commit to.
Management is a proactive rather than a reactive process, recognizing that TQM is a managed process which involves people, systems and supporting tools and techniques.
2. STEEP stands for sociological, technological, economical, ecological and political. They represent five general categories of external factors that may affect businesses. By STEEP analysis, companies can have a clear perspective of the environment in which they operate and come up with proper strategies and tactics. SWOT analysis, on the other hand, is used to categorise aspects of an organization which may need to be changed or developed. It stands for strengths, weaknesses, opportunities and threats.
3. The balance sheet, profit and loss account and cash-flow forecast are three crucial documents of a company. From the balance sheet, we can learn about the company's assets against its liabilities at a particular time. The profit and loss account can tell us the revenue the company has earned from sales against all the costs related to those sales. The cash-flow forecast shows where cash comes from and where it goes over a period of time.
Paper 4 Passage 1
□ 3 points for each correct answer.
□ 15 points in total.
1. In a merger the companies lose their identity while in a strategic alliance they remain separate companies and are competitors in many business activities.
2. The functional-specific alliance does not involve the creation of a separate legal entity.
3. Strategic alliances grow and spread for several reasons. First of all, competition has become more intense. Secondly, technology is changing at a faster rate. Finally, the costs of developing new products have kept rising.
4. Because he thinks that the US partners may lose key technologies and this is likely to damage the long-term competitiveness of US firms.
5. They are alliance joint ventures and functional-specific alliances. Passage 2
□ 3 points for each correct answer. □ 15 points in total.
6. False 7. True 8. False 9. True 10. False
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