《运营管理》
课程编号：CMAG322 课程类型：学科基础课 总学时： 54 学时 学分：3学分
适用对象：工商管理专业
先修课程：CMAG111/CACC111/CFIN311
Course Description
Supply chain management means the design, planning and control of the information flow, material flow and cash flow with a view to strengthening competitiveness. The supply chain composition structure and the operation directly relate to the whole management process of the enterprise; therefore, the course focuses on the operation and supply chain management on the premise of fast meeting the end-user need, make the response promptly to the unpredictable market demand, and realize optimized movement for the entire supply chain.
Learning objectives
This is a course in management with an emphasis on real world applications. There are three basic objectives for this course:
1. To develop some simple models that can be usefully applied to generate realistic predictions about the behaviors of important economic variables.
2. To apply the models and management concepts to understand and interpret current world management issues.
3. To familiarize with some basic ideas of management analysis and business problems faced by managers in their daily operations, such as project management, process analysis, quality management, supply chain design, facility location, inventory control, etc.
Teaching Methods
This course contains lectures, class discussions, homework, quizzes, presentation, self-study and exams etc.
Study time
To do well in this course, you need to devote time outside of class for practice and proper preparation. A typical student should need 10 hours of no-class time each week during a regular 20-week semester. Doing this theory paper requires READING time. I encourage all of you to do all assigned homework and practice extra questions.
Attendance and Class Participation
Regular attendance and class participation are expected of all the students. Since the course covers great deal of materials that’s why its very important trying to attend EVERY class on time. Absence which is more than 1/3 of the total teaching hour（16*4／3＝21 hrs）will cause an F (a failing grade) directly. And I will record
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attendance by random checking. Take class discussion and group assignment serious as your distribution and contribution for your team will affect the whole group’s finals.
Homework Assignments
If you do not attempt to complete the assigned homework its unlikely that your performance in the course will suffer. Most assignments are taken from the textbook. Students who do NOT complete assignments or copy from others will cause dangerous in grade appraisal.
Presentation
Each group is going to be expected to give a 20 minutes presentation. The topic can be selected from the textbook or lectures. A summary relating to the topic is required before your presentation.
Quizzes and Examinations
There will be at least 2 quizzes during the semester. Quizzes may or may not be announced in advance. Quizzes will test your knowledge of both concepts and the application of those concepts. Midterm and final exam may be composed of multiple-choice questions and essay questions etc. Supplementary exams can be applied if students fail the 1st attempt.
Academic Integrity
Cheating or plagiarism includes copying others’ work or in the exam will not be tolerated. It will result in disciplinary action in accordance with the university policy if a second violation occurs. Any type of cheating in the midterm or final exam will lead a nullification result.
Course Evaluation Before Midterm After Midterm Attendance 5% 5% Participation 5% 5% Quizzes 10% 10% Presentation 20% Mid-term exam 20% Final exam 20% Total 40% 60%
Course schedule Week 1 Chapter 1 Week 2 Chapter 2 Week 3 Chapter 3
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Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Week 16 Week 17 Course contents Chapter 4 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 11
Mid-Term Exam Chapter 12 Chapter 17 Chapter 17 Chapter 13 Presentation
Final Exam Revision Final Exam
Chapter 1 Operations and Supply Chain Management Learning objectives:
1. Understand why it is important to study operations and supply chain management. 2. Define efficient and effective operations. 3. Categorize operations and supply chain processes.
4. Contrast differences between services and goods producing processes.
Chapter 2 Strategy and Sustainability Learning objectives:
1. Compare how operations and supply chain strategy relates to marketing and finance. 2. Understand the competitive dimensions of operations and supply chain strategy. 3. Identify order winners and order qualifiers. 4. Understand the concept of strategic fit.
5. Describe how productivity is measured and how it relates to operations and supply chain processes. 6. Explain how the financial markets evaluate a firm’s operations and supply chain performance.
Chapter 3Product and Service Design
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