century several companies started businesses for the purpose of making newspaper ads for merchants.
Advertising spread quickly throughout the eighteenth century. Ad writers were starting to pay more attention to the design of the ad text. Everything,from clothes to drinks,was promoted with clever methods such as repetition of the firm’s name or product, words organized in eye-catching patterns,the use of pretty pictures and expressions easy to remember.
Near the end of the nineteenth century, companies that were devoted to the production of ads came to be known as “advertising agencies (广告商).” The agencies developed new ways to get people to think of themselves as members of a group. Throughout the twentieth century, advertising agencies promoted consumerism (消费主义) as a way of life,spreading the belief that people could be happy only if they bought the “right” products.
55. When the printing was invented?
A. By the end of the seventeenth century. B. In the eighteenth century.
C. In the fifteenth century.
D. Near the end of the nineteenth century. 56. What was advertising like in the Middle Ages?
A. Merchants were employed to promote products. B. Ad messages were shouted out in public places. C. Product information was included in books. D. Ad signs were put up in towns.
57. What does the word “This” in Paragraph 2 refer to?
A. Advertising in newspapers. B. Including pictures in ads.
C. Selling goods in markets. D. Working with ad agencies.
58. The l8th century advertising was special in its _____.
A. growing spending B. printing materials C. advertising companies D. attractive designs
59. Which of the following might be the best title for the text?
A. The Story of Advertising B. The Value of Advertising Designs
C. The Role of Newspaper Advertising D. The Development of Printing for Advertising 五、短文改错
We’ll never forget the day while my classmates and
60( )
I paid a visit a chemistry factory. It
61( )
was a large one with nearly 20,000 worker. It looked
62 ( )
like a garden and we saw colorful flowers, grass and trees
63( )
there. We also visited some workshops and find workers
64 ( )
working hard. We talked to them and learned a lot of. We
65 ( )
understood them further. On the way home we felt very tiring,
66( )
but we all thought we had good day.
67 ( )
We really hoped that we can get more chances
68 ( )
of leaving the school and learn about society.
69 ( )
六、书面表达
星期天上午你必须去参加一个大的会议,并且中午不回家吃饭,而昨天你回家的时候,家里没有人,请你给你的父母留一张便条,说明这件事。
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