体验商务英语综合教程3第二版 重点词汇

体验商务英语综合教程3 第二版 重点词汇

Unit1 P6 A

Value for money 花钱值得 luxurious 奢侈的，豪华的

timeless 不受时间影响的 Well-made 做工考究的

top of the range 高端的 durable 耐用的

inexpensive 便宜的 cool 酷的

Reliable 可靠的 stylish 流行的(有型个性)

fashionable时髦的（潮流时尚） Well-designed 精心设计的 P7 A

Brand loyalty 品牌忠诚度 the tendency to always buy a particular brand brand image 品牌形象 the ideas and beliefs people have about a brand

brand stretching 品牌扩张 using an existing name on another type of product brand awareness 品牌意识 how familiar people are with a brand

brand name 品牌名字 the name given to a product by the company that makes it product launch 产品发布 the introduction of a product to the market

product lifecycle 产品生命周期 the length of time people continue to buy a product product range 产品范围 the set of products made by a company

product placement 植入式广告 when products are used in films or TV programmes product endorsement 产品代言 the use of a well-known person to advertise products

Brand positioning 品牌定位 P8

Gross margins 毛利润 Manufacturing 制造业 Solely 唯一的

Low-cost market 低成本市场 Outsources 外包

Licensing arrangement 特许授权 Flagship store 旗舰店 Offshore 离境；海外 Country of origin 原产地

Identify the marker 确定产品来源或制造者

Simplify product handing 简化产品，操作和追踪

Organize accounting 帮助组织进存货和做会计记录 Offer legal protection 提供法律保护

Unit2

P14 B

1 not enough leg .....room....... 没有足够的伸腿空间 2 lost or delayed ......luggage......... 遗失或延迟行李

3 long .......queues...... at check-in 签入时的长队列 4 poor quality ........food......... and drink 质量差的食品和饮料

5 no baggage ........trolleys...... available 没有可用的行李手推车 6 overbooking of ........seats........超额预订座位

7 flight delays and .......cancellations........ 航班延误和取消 8 ....jet.....- lag 时差（飞机时差反应）

P15 A

1 subway h) underground 地铁

2 city centre k)downtown 市中心区 3 carry-on baggage i) hand luggage 手提行李 4 one way f)single 单程票 5 return j) round trip 往返旅行

6 freeway a)motorway 高速公路，快车道 7 rest room c) public toilet 公共厕所

8 elevator b)lift 电梯，升降机 9 coach class e) economy class 经济舱 10 timetable d) schedule 时刻表

11 car park g) parking lot 停车场 BE

Reading

1 mass market 大众市场 niche market 缝隙市场/利基市场 2 a steep climb 急剧攀升 3 stem from 来自，起源于（因为） 4 mass unrest 大规模骚乱 5 mid-flight 飞行途中

6 be at fault 对某事负责 7 cabin ventilation 客舱通风设备 8 optimum 最适宜的 9 aviation fuel 航空燃料 10 be in the front line 奋战在第一线的人 11 stiffer penalty 更严厉的惩罚 12 concession 让步

P19 skills

Extension 分机

Be engaged 太忙而不能接电话，繁忙/电话占线

UNIT3

P22

A reserved parking space 专用车位 Flying business class 商务舱

Have fixed working hours 有固定的工作时间 P23

Subsidiary子公司 Head office 总公司 Call centre 呼叫中心

Distribution centre 分配中心 Warehouse仓库

Branches/outlets分店 分销店 Bureaucratic 官僚主义的 Bureaucracy 官僚主义 Centralised 中央集权的 Conservative 保守的 Decentralised 权力下放 Democratic民主的

Hierarchical 等级制度的 Hierarchic 等级制度

Impersonal 没有人情味的

Marketing-driven 以市场为导向 Progressive 进步的 革新的 P24

Cutting-edge 尖端的 前沿的 Key ingredients 关键要素 Budget report 预算报告

Eliminated all perks and status symbol 取消特权和身份符号 Rigorous exam 严格的考试

Time management时间管理，budgeting，people skill 人际交往 Decentralising responsibility and authority 下方责任和权利 Autonomy 自主性 Accountability 责任感

Performance benchmarks 评判的标准 Rate=evaluate P25

Measuring performance业绩测定 Benchmarks 基准 merge 兼并

Unit4 P31

Bottom line 底线

Reinvent 改造

Discount store 折扣商店

Speciality retailers 专门零售商 Discounter 折扣

Floor space 房屋面积，建坪 Vendor 小贩

Booth 售货棚，临时货摊 Seducing 吸引

Merchandise 商品；货物； Upgraded 升级 Fitting room 试衣间 Lounge area 休息区

Computer kiosk 公用电脑亭 Shopping carts 手推车

Wholesalers 批发商 Retailers 零售商 Kiosk 小卖部

P33 A

Downsize 缩小 Downgrade 降级

Decentralise 权力下放

Deregulate 解除管制；解除控制； Upgrade 提升 Reorganise 重组

Retrain 重新教育，再教育； Redevelop 重建，重新开发； Relaunch 重启

relocate 迁移；重新安置；

Restructure 重建；调整；重组； B

1. It is now so expensive to rent offices in the city center that many companies are relocating to the suburbs.

2. The company has recently had to downsize its workforce. Reducing the number of employees is the best way to stay profitable in the current economic climate.

3. Excellent customer service is vital to keep up with the competition. The company has introduced new working practices and is retraining all part-time staff. 4. The seating plan in our office has been reorganized to accommodate new staff. 5. Our product hasn’t been selling well recently. The marketing team has decided to relaunch the product with a more up-to-date image.

6. The company has noticed that too many decisions are made at head office. It is