高中英语译林版模块四Unit1 Advertising《Project(1): Developing an ad campaign》优质课公开课教案教师资格证面试试
讲教案
1教学目标
In the course of doing project, students should consider three things: the target audience of the ad campaign, the message they want to send and how they plan on reaching their target audience. Students are expected to know how to cooperate and do the project together.
2学情分析
Help the Ss to learn how to start an ad campaign.
3重点难点
What is an ad campaign and howto start an ad campaign.
4教学过程
4.1lead－in
4.1.1教学活动
活动1【导入】Project
Fast reading to Articles 1& 2. Preview the texts by yourselves and finish the following tasks. Task One .Questions based on Article 1 1. What is an ad campaign?
2. When you start a successful ad campaign, what must you have in mind? 3. Before building an ad campaign, what questions you must consider first? 活动2【讲授】Project
Questions based on Article 1. Decide the following statements True of False.
1. It’s unimportant to figure out what you want to tell the audience and what you are trying to get them to do.
2. In an ad campaign you may need to employ different kinds of media, except posters, newspapers, magazines, radio and television.
3. To determine your audience, someone must report the related information to you.
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