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篇一：app创业计划书 **软件开发有限责任公司 创业规划书 目录

一、执行总结 1.1公司描

述····················································1

1.1.1公司简

介·················································1

1.1.2公司组织结

构·············································1 1.1.3公司战略目

标·············································2 1.1.4企业文

化················································

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·3

1.2项目及产品服务介

绍··········································3 1.2.1产品服

务·················································3

1.2.2技术描

述················································3 电子商务类型技术描

述····································3地方门户类型技术描述····································4服务行业类型技术描述····································5产品展示类型技术描

述····································6 1.2.3盈利模式介

绍·············································7 1.3商业模式及盈利预

测··········································7 二、产业背

景·······················································8

三、app市场分析

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3.1微观环境分

析···············································8 3.1.1竞争对手分

析···········································8 3.1.2消费者分

析············································8 3.2宏观环境分

析···············································8 3.2.1市场经济发

展··········································8 3.2.2网络技术发

展··········································9 3.3优劣势分

析·················································9 3.4结

论·······················································9

四、竞争分析 4.1竞争描

述····················································9

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4.2产品进入目标市场分

析·······································10 4.3主要竞争对手情

况···········································10 5.4产品竞

争··················································10

4.5价格特点分

析···············································11 4.6app项目swot分

析········································12 五、营销策略 5.1市场定

位···················································13 5.24p分

析····················································13 六、团队管

理······················································15

6.1公司组织结

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构················································15

6.2公司职员架

构················································16 七、融

资··························································16 八、财务 8.1财务状况分

析···············································17 8.2投入预

算···················································17 8.3收益预

算···················································17

九、风险及应对策略 9.1财务风

险···················································18 9.2市场风

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