Omnichannel retailing is the way forward for retailers seeking to satisfy customers who increasingly want everything. They want the advantages of digital--such as nearly limitless selection, price transparency at the click of a mouse, and personalized recommendations from friends and experts. They also want the advantages of physical stores--such as face-to-face interaction with store personnel, products available for trying on or trying out, and the social experience of shopping as an event. Different customers will value parts of the shopping experience differently, but all are likely to want perfect integration of the digital and the physical.
全方位多渠道零售未来的道路就是要去寻求满足消费者越来越想知道一切的方法。消费者们想利用数字化的优势——比如几乎无穷的选择，点点鼠标就能价比三家，还有来自朋友及专家达人的个性化推荐。他们还想享受到实体商店带来的优点——比如说面对面的和商店工作人员交互，产品能否使用，还能把社交的购物体验当做一项大事。不同的消费者群体会重视不同的购物体验，但是所有的消费者都倾向于得到最好的数字化的和实体的整合。
ADVANTAGES OF DIGITAL 数字化的优势 RICH PRODUCT INFORMATION 丰富的产品信息 CUSTOMER REVIEWS AND TIPS消费者评论和提示 EDITORIAL CONTENT AND ADVICE 社论和建议
SOCIAL ENGAGEMENT AND TWO-WAY DIALOGUE 社交参与和双边对话 BROADEST SELECTION 最为广泛的选择
CONVENIENT AND FAST CHECKOUT 便利性、快速结账 PRICE COMPARISON AND SPECIAL DEALS 比价和特价
CONVENIENCE OF ANYTHING, ANYTIME, ANYWHERE ACCESS不受任何物体、时间、空间的限制
ADVANTAGES OF PHYSICAL 物理的优点 EDITED ASSORTMENT 编辑过的分类
SHOPPING AS AN EVENT AND AN EXPERIENCE 像是一种大事和经历的购物 ABILITY TO TEST, TRY ON, OR EXPERIENCE PRODUCTS 可以使用商品 PERSONAL HELP FROM CARING ASSOCIATES有专人服务 CONVENIENT RETURNS 方便的退货
INSTANT ACCESS TO PRODUCTS 能马上拿到商品
HELP WITH INITIAL SETUP OR ONGOING REPAIRS 可得到组装修理的帮助 INSTANT GRATIFICATION OF ALL SENSES 即时的满足感
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