48. A. turned against 49. A. in case of 50. A. merely 51. A. inconvenience 52. A. appearance 53. A. demand 54. A. As a result 55. A. unexpected
B. gave up B. instead of B. similarly B. burden B. wealth B. fortune B. By contrast B. great
C. cared about C. for the sake of C. strangely C. frustration C. comforts C. standard C. On average C. false
D. relied on D. in terms of D. positively D. pain D. necessities D. value D. In short D. extra
Section B
Directions: Read the following three passages. Each passage is followed by several questions or unfinished statements. For each of them there are four choices marked A, B, C, and D. Choose the one that fits best according to the information given in the passage you have just read.
(A)
When you think about coffee alternatives, garlic is probably one of the last things that comes to mind, but that is exactly the ingredient that one Japanese inventor used to create a drink that looks and tastes like coffee.
74-year-old Yokitomo Shimotai, a coffee shop owner in Aomori Prefecture, Japan, claims that his unique ―garlic coffee‖ is the result of a cooking blunder he made over 30 years ago, when he burned a steak and garlic while waiting tables at the same time. Intrigued by the scorched garlic‘s aroma, he mashed it up with a spoon and mixed it with hot water. The resulting drink looked and tasted a lot like coffee. Making a mental note of his discovery, Yokimoto carried on with his job, and only started researching garlic coffee again after he retired.
Committed to turning his weird drink into a commercial product, Yokitomo Shimotai spent years optimizing the formula, and about five years ago, he finally achieved a result he was satisfied with. To make his dissolvable garlic grounds, he roasts the cloves in an electric oven, and, after they‘ve cooled off, smashes them into fine particles and packs them in dripbags.
―My drink is probably the world‘s first of its kind,‖ the garlic coffee inventor told Kyodo News. ―It contains no caffeine so it‘s good for those who would like to drink coffee at night or pregnant women.‖
―The bitterness of burned garlic apparently helps create the coffee-like flavor,‖ Shimotai adds. He claims that, although his garlic coffee does give off an aroma of roasted garlic, it doesn‘t cause bad breath, because the garlic is thoroughly cooked. And if you can get past the smell, the drink apparently does taste a lot like actual coffee.
If decaf isn‘t good enough for you, and you‘re in the mood for something new, you can try Yokitomo Shimotai‘s garlic coffee at his shop, in the city of Ninohc, Iwate Prefecture, or buy your own dripbags for just 324 yen($2.8).
56. Which word is the closest in meaning to the underlined word ― blunder ‖ in the second paragraph? A. mistake B. show C. mixture D. brand 57. Who is not suitable to drink garlic coffee? A. A woman bearing a baby.
B. A student having trouble with sleep.
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C. A cleaner working on a day shift. D. A young lady sick of garlic.
58. Which of the following is not characteristic of garlic coffee? A. It is caffeine-free.
B. Garlic powder dissolves in water. C. The burnt garlic creates bitterness.
D. It is an improvement on a garlic dish.
59. Which of the following can be used to describe Yokitomo Shimotai? A. venturous and greedy B. innovative and perseverant C. hardworking and cautious D. observant and helpful
(B)
How an advertisement is put together
When you read an advertisement there are many factors you should consider, including: ? target audience ? brand names ? slogans
? pictures and colour ? special offers/coupons ? emotive/persuasive vocabulary
Target audience
Advertisers aim particular products at different groups of people according to age, sex, social class and interests. They will often make assumptions about people and label or stereotype them.
Who do you think these products would be aimed at: nappies, diamonds, mint chocolates, sports cars?
What kind of products would be aimed at these people: teenagers, 25-year-old single men, 40-year-old working mums? Brand names
Brand names are chosen carefully. They can suggest particular lifestyles, values or interests and are intended to appeal to the target audience.
Nissan Primera: this suggests quality. Primera is similar to premium and premier.
Ford Ka: the spelling of Ka suggests novelty and simplicity. It is modern and futuristic. It is also bound to stick in your mind when you are looking for a new car!
Slogans
A slogan has to be catchy and memorable. Slogans use a range of devices: alliteration, repetition, puns, questions, personal pronouns and humour. Have a break. Have a Kit Kat. Repetition The totally tropical taste. Alliteration Picture and colour
All pictures try to make you feel something and most are biased, even photographs. They create a
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