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《跨境电商实用英语》答案&译文 Unit 5-Chapter 2

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跨境电商

Part Two:Passage Reading

Task 1

1. Because more than 90% of buyers said they would read the comments before

placing the order; 63% of the buyers said their buying behavior was affected by positive ratio and comments on products.

2. If the seller receives negative feedback, he must let the buyer express

dissatisfaction and make up for it timely, the seller can also guide the buyer to revise the negative comments.

3. If the customer does not leave a comment, the seller can send a message or e-mail to urge the buyer according to different situations. The seller can directly ask the buyer to leave a comment, provide rewards or put customers’ positive comments and pictures on the home page, etc.

Task 2

1. revise 5. negative

2. modify 6. reward

3. loyalty

4. convincing 8. impressed

7. stimulated

Task 3

1. It is necessary to revise the original plan.

2. We need to carry out a proper evaluation of the new system.

3. Consumers generally place more weight on negative information than on the positive when deciding what to buy. 4. You deserve a reward for increasing sales.

5. The company aims to capture brand loyalty among young consumers. 6. Production might be affected by insufficient supply of materials.

Passage Translation

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