17【the major function of physical distribution】物流
fast and efficient order processing,secialy and flexible delivery,[resorting and pre-tagging of merchandis, orders tracking information and willingness to take back or replace defective goods.
18【the major functions of logistics】 the major functions A、 order proessing B、 warehousing
C、 inventory management D、 transportation
19【the promotional mix 】促销组合
the combination of different forms of promotion is called the promotional mix The makeup of the promotional mix varies with the product being promoted..and personal selling (P229)
20【the advantages and disadvantages and disadvantages of sales promotion as well as advertising】 （Advantages）
Advertising:good for building awareness.effective at reaching a wide audience.repetition of main brand and product positioning helos build customer trust.
Sales promotion:can stimate quick increase in sales by targeting promotional incentive on particular products.good short term tactical tool. （Disadvantage） Impersonal-can not answer all a customer’s questions. Mot good at getting customers to make a final purohasing decision.
If used over the long-term customers may get used to the effect.too much promotion may demage the brand image.
相关推荐：
loading