格力空调公司市场营销策略分析

来源：用户分享时间：2025/5/29 8:30:07 本文由

说明：文章内容仅供预览，部分内容可能不全，需要完整文档或者需要复制内容，请下载word后使用。下载word有问题请添加微信号:xxxxxxx或QQ：xxxxxx 处理（尽可能给您提供完整文档），感谢您的支持与谅解。

格力空调营销策划书

系别：经济管理学院班级：2015级市营升本2班学号：1505112229 姓名：张小兰成绩：

1. 前言····························4 2. 格力空调的市场营销现状·····························4 2.1 格力空调公司简介·····························4 2.2 格力空调的市场营销现状·····························5 2.3 格力空调目前存在的问题·····························6 3. 格力空调的市场营销环境分析·························6 3.1 外部环境分析·····························7 3.1.1 政治环境·····························7 3.1.2 经济环境·····························7 3.1.3 技术环境·····························8 3.1.4 社会文化环境·····························8 3.2 内部环境分析·····························8 3.3 SWOT分析·····························10 4. 格力空调的营销战略策划·····························11 4.1 市场细分·····························11 4.2 目标市场的选择·····························11 4.3 市场定位·····························11 5．格力空调的营销策略·····························12 5.1 产品策略·····························12 5.2 定价策略·····························12

5.3 渠道策略·····························13 5.4 促销策略·····························14 6. 格力空调市场营销策略的实施建议·················16 7. 结论·····························19 8. 参考文献·····························20

搜索更多关于：格力空调公司市场营销策略分析的文档

格力空调公司市场营销策略分析.doc 将本文的Word文档下载到电脑，方便复制、编辑、收藏和打印

下载这篇word文档

本文链接：https://www.diyifanwen.net/c4ffpj8mgxs7f1wk0kifu_1.html（转载请注明文章来源）