PLS建模的经典论文The use of PLS path modeling in international marketing

PartialLeastSquaresPathModelinginInternationalMarketing317

Mann,H.B.,&Whitney,D.R.(1947).Onatestofwhetheroneoftworandomvariablesis

stochasticallylargerthantheother.AnnalsofMathematicalStatistics,18(1),50–60.Marcoulides,G.A.(2003).PLSmodelspeci?cationsearchesusingoptimizationalgorithms.In:

M.Vilares,M.Tenenhaus,P.S.Coelho,V.EspositoVinzi&A.Morineau(Eds),PLSandrelatedmethods:ProceedingsofthePLS’03internationalsymposium(pp.75–86).Paris:Decisia.

Marcoulides,G.A.,&Saunders,C.(2006).PLS:Asilverbullet?ManagementInformation

SystemsQuarterly,30(2),III–IX.

McDonald,R.P.(1996).Pathanalysiswithcompositevariables.MultivariateBehavioral

Research,31(2),239–270.

Mintu-Wimsatt,A.,&Graham,J.L.(2004).TestinganegotiationmodelonCanadian

anglophoneandMexicanexporters.JournaloftheAcademyofMarketingScience,32(3),345–356.

Money,R.B.(2004).Word-of-mouthpromotionandswitchingbehaviorinJapanese

andAmericanbusiness-to-businessserviceclients.JournalofBusinessResearch,57(3),297–305.

Money,R.B.,&Graham,J.L.(1999).Salespersonperformance,pay,andjobsatisfaction:

TestsofamodelusingdatacollectedintheUnitedStatesandJapan.JournalofInternationalBusinessStudies,30(1),149–151.

Nakamura,M.,Shaver,J.M.,&Yeung,B.(1996).Anempiricalinvestigationofjointventure

dynamics:EvidencefromUS–Japanjointventures.InternationalJournalofIndustrialOrganization,14(4),521–541.

Nijssen,E.J.,&Douglas,S.P.(2008).Consumerworld-mindedness,social-mindednessand

storeimage.JournalofInternationalMarketing,16(3),84–107.

Nunnally,J.C.,&Bernstein,I.H.(1994).Psychometrictheory(3rded.).NewYork,NY:

McGraw-Hill.

O’Cass,A.,&Fenech,T.(2003).Webretailingadoption:Exploringthenatureofinternetusers

webretailingbehaviour.JournalofRetailingandConsumerServices,10(2),81–94.

Pavlou,P.A.,&Chai,L.(2002).Whatdriveselectroniccommerceacrosscultures?Across-culturalempiricalinvestigationofthetheoryofplannedbehaviour.JournalofElectronicCommerceResearch,3(4),240–253.

n,J.(2008).Order,positioning,scopePinto,J.R.,Rodr?guezEscudero,A.I.,&Gut?errezCilla

andoutcomesofmarketentry.IndustrialMarketingManagement,37(2),154–166.

Pullman,M.E.,Granzin,K.L.,&Olsen,J.E.(1997).Theef?cacyofcognition-andemotion-based‘‘buydomestic’’appeals:Conceptualization,empiricaltest,andmanagerialimplications.InternationalBusinessReview,6(3),209–231.

Reinartz,W.,Krafft,M.,&Hoyer,W.D.(2004).Thecustomerrelationshipmanagement

process:Itsmeasurementandimpactonperformance.JournalofMarketingResearch,41(3),293–305.

Rigdon,E.E.(1998).Structuralequationmodeling.In:G.A.Marcoulides(Ed.),Modern

methodsforbusinessresearch(pp.251–294).Mahwah,NJ:LawrenceErlbaumAssociates.Rindskopf,D.(1984).Structuralequationmodels.SociologicalMethodsandResearch,13(1),

109–119.

Ringle,C.M.(2006).Segmentationforpathmodelsandunobservedheterogeneity:The?nite

mixturepartialleastsquaresapproach.ResearchPapersonMarketingandRetailing35,UniversityofHamburg,Hamburg.

318

RGHENSELERETAL.JO

Ringle,C.M.,Sarstedt,M.,&Mooi,E.A.(2009a).Response-basedsegmentationusing?nite

mixturepartialleastsquares:TheoreticalfoundationsandanapplicationtoAmericancustomersatisfactionindexdata.AnnalsofInformationSystems,inprint.

Ringle,C.M.,&Schlittgen,R.(2007).Ageneticalgorithmsegmentationapproachfor

uncoveringandseparatinggroupsofdatainPLSpathmodeling.In:H.Martens,T.N?s&M.Martens(Eds),PLS’07InternationalsymposiumonPLSandrelated

s.methods–causalitiesexploredbyindirectobservation(pp.75–78).Norway:Matforsk,A

Ringle,C.M.,Wende,S.,&Will,A.(2005).SmartPLS2.0M3.Availableathttp://

www.smartpls.de

Ringle,C.M.,Wende,S.,&Will,A.(2009b).The?nitemixturepartialleastsquaresapproach:

Methodologyandapplication.In:V.EspositoVinzi,W.W.Chin,J.Henseler&H.Wang(Eds),Handbookofpartialleastsquares:Concepts,methods,andapplications.Berlin:Springer(inprint).

Ringle,C.M.,Wilson,B.,&Gotz,O.(2007).AMonteCarlorobustnessstudyonformative

measurementmodelspeci?cationinCBSEMandPLS.In:H.Martens,T.N?s&M.Martens(Eds),PLS’07internationalsymposiumonPLSandrelatedmethods–

s.Causalitiesexploredbyindirectobservation(pp.108–111).Norway:Matforsk,A

Rossiter,J.R.(2002).TheC-OAR-SEprocedureforscaledevelopmentinmarketing.

InternationalJournalofResearchinMarketing,19(4),305–335.

Sarkar,M.B.,Echambadi,R.,Cavusgil,S.T.,&Aulakh,P.S.(2001).Thein?uenceof

complementarity,compatibility,andrelationshipcapitalonallianceperformance.JournaloftheAcademyofMarketingScience,29(4),358–373.

SchneeweiX,H.(1991).Modelswithlatentvariables:LISRELversusPLS.Statistica

Neerlandica,45(2),145–157.

SchneeweiX,H.(2001).Consistencyatlargeinmodelswithlatentvariables.In:K.Haagen,

D.J.Bartholomew&M.Deistler(Eds),Statisticalmodellingandlatentvariables(pp.299–320).Amsterdam:North-Holland.

Shaffer,J.P.(1995).Multiplehypothesistesting.AnnualReviewofPsychology,46,561–584.Singh,N.,Fassott,G.,Chao,M.C.,&Hoffmann,J.A.(2006a).Understandinginternational

websiteusage:Across-nationalstudyofGerman,Brazilian,andTaiwaneseonlineconsumers.InternationalMarketingReview,23(1),83–97.

Singh,N.,Fassott,G.,Zhao,H.,&Boughton,P.(2006b).Across-culturalanalysisofGerman,

ChineseandIndianconsumersperceptionofwebsiteadaptation.JournalofConsumerBehaviour,5(1),56–68.

Steenkamp,J.-B.,&Baumgartner,H.(1998).Assessingmeasurementinvarianceincross-nationalconsumerresearch.JournalofConsumerResearch,25(1),78–90.

Stone,M.(1974).Cross-validatorychoiceandassessmentofstatisticalpredictions.Journalof

theRoyalStatisticalSociety,36,111–147.Stottinger,B.,&Holzmuller,H.(2001).Crossnationalstabilityofanexportperformance

model:AcomparativestudyofAustriaandtheUS.ManagementInternationalReview,41(1),7–28.

Tenenhaus,M.,EspositoVinzi,V.,Chatelin,Y.-M.,&Lauro,C.(2005).PLSpathmodeling.

ComputationalStatistics&DataAnalysis,48(1),159–205.

Tsang,E.(2002).Acquiringknowledgebyforeignpartnersfrominternationaljointventuresin

atransitioneconomy:Learning-by-doingandlearningmyopia.StrategicManagementJournal,23(9),835–854.

PartialLeastSquaresPathModelinginInternationalMarketing319

Venaik,S.,Midgley,D.F.,&Devinney,T.M.(2005).Dualpathstoperformance:Theimpact

ofglobalpressuresonMNCsubsidiaryconductandperformance.JournalofInternationalBusinessStudies,36(6),655–675.

Vilares,M.J.,Almeida,M.H.,&Coelho,P.S.(2009).ComparisonoflikelihoodandPLS

estimatorsforstructuralequationmodeling:Asimulationwithcustomersatisfactiondata.In:V.EspositoVinzi,W.W.Chin,J.Henseler&H.Wang(Eds),Handbookofpartialleastsquares:Concepts,methods,andapplications.Berlin:Springer(inprint).Werts,C.E.,Linn,R.L.,&Joreskog,K.G.(1974).Intraclassreliabilityestimates:Testing

structuralassumptions.EducationalandPsychologicalMeasurement,34(1),25–33.

Wilcoxon,F.(1947).Probabilitytablesforindividualcomparisonsbyrankingmethods.

Biometrics,3(3),119–122.

Williams,L.J.,Edwards,J.R.,&Vandenberg,R.J.(2003).Recentadvancesincausal

modelingmethodsfororganizationalandmanagementresearch.JournalofManage-ment,29(6),903–936.

Wilson,B.,Callaghan,W.,Ringle,C.M.,&Henseler,J.(2007).Exploringcausalpath

directionalityforamarketingmodelusingCohen’spathmethod.In:H.Martens,T.N?s&M.Martens(Eds),PLS’07internationalsymposiumonPLSandrelated

s.methods–Causalitiesexploredbyindirectobservation(pp.57–61).Norway:Matforsk,A

Wold,H.O.(1974).Causal?owswithlatentvariables:Partingsofthewaysinthelightof

NIPALSmodeling.EuropeanEconomicReview,5(1),67–86.

Wold,H.O.(1982).Softmodeling:Thebasicdesignandsomeextensions.In:K.G.Joreskog&

H.O.Wold(Eds),Systemsunderindirectobservations,PartII(pp.1–54).Amsterdam:North-Holland.

Wold,H.O.(1985).Partialleastsquares.In:S.Kotz&N.L.Johnson(Eds),Encyclopediaof

statisticalsciences(Vol.6,pp.581–591).NewYork,NY:Wiley.

Wold,H.O.(1989).Introductiontothesecondgenerationofmultivariateanalysis.In:

H.O.Wold(Ed.),Theoreticalempiricism:Ageneralrationaleforscienti?cmodel-building(pp.VIII–XL).NewYork,NY:ParagonHouse.