服装设计外文翻译文献

服装设计外文翻译文献

displays, but also from the people (who are mainly from the fashion industry) as they walk around the shows. This exercise helps to understand the differences in international fashion, which is important when catering for foreign clients.

Theme development

Fashion prediction for a new season is usually promoted as a series of ‘themes’. These are designed to inspire and direct the designer for a number of markets. Themes, often, are given names to evoke feelings and moods and reflect the content of the theme. Each theme may appeal to one or more markets and requires interpretation from the designer to develop for their particular market. Often the prediction company offers some consultation to the designer which is helpful in this development.

Markets are usually defined by cost of the merchandise. Nowadays the markets referred to have vague names such as boutique, fashion aware, better end, pm dressing. This is more reflective of changes in ‘lifestyle’.

These can be interpreted into customers buying from:

Lower market – budget; lower middle – high street, chain stores; middle – independent labels and department stores; upper middle – designer diffusion; upper – designer.

Fashion prediction themes have often been very literal in their nature: nautical would show striped sweaters and sailor hats; utility always involve dungarees of some description and multiple pockets. A chic, tailored look may well involve a French beret.

It is important that visual codes are identifiable and mean similar things to different people. The illustration must work hard to convey a mood, an attitude, in the pose, that convinces the viewer about the sort of person that is being targeted.

Similarly, a total look is always helpful because accessories can contribute to not only the communication of the theme, but may also convey the type of person who would wear the ‘look’.

It is important that the proportion is believable and that the information is clear. Themes nowadays are less literal and are more about mixing ideas together to create something fresher. ‘Lifestyle’ has become important, consequently themes may not be put into an evocative setting which helps to create the correct mood. Less clothing detail is on view but the message allows the designer to make their own interpretations.

New uses of technology have resulted in the development of the Worth Global

服装设计外文翻译文献

Style Network (WGSN) who produce a comprehensive on-line service to fashion industry. Members pay an annual subscription to view the full site; students may visit an educational version free of charge (for a limited period). The services available are: news updates daily; women’s, men’s, youth and children’s trends; city reports from London, Paris, Milan, New York and Tokyo plus seasonal reports from new and trendsetting areas; international trade fair calendar; lifestyle reports - consumer attitudes, evolving buying patterns, seasonal phasing; catwalk shows and trade event reports; graphics libraries; resource listings; licensing reports – brands, films, sports events; mailbox problems and solutions; technical and production news – garment and fabric technology, dyeing and finishing, print techniques, footwear and leathergoods technology.

服装设计外文翻译文献

译文:

流行趋势预测

流行趋势预测信息所包含的内容要比时装预测丰富得多，原因是其不一定与时装有关。流行趋势是会被记录下来的。趋势预测者（寻找人类行为特点，指出变化中的市场或新兴的消费需求）会对媒体及社会不断地进行监测。

许多行业都使用趋势预测来预测相关变化并制定产品开发计划。例如，费丝?波普康(Faith Popcorn)预测了人们对所有精神事物的兴趣。最初是在《爆米花报告》（‘Popcorn report’ )中进行的预测，后来又进行了扩展并继续在《新爆米花报告》(‘Clicking’)中进行预测。

人们认为精神性是符合诸如‘风水’此类东西的利益的。‘风水’是室内设计普遍采用的方法。当今的书店都设立了论述精神性书籍的书架，主要是由于现代世界变化迅猛，人们都希望进行内省从而来发现自我。

从事流行款式预测的咨询公司只有依靠各领域的专家才能形成自己的体系。它们在世界各地均雇用人员来收集情报。

咨询公司的专职人员一般包括编辑（制定公司的宗旨），出版人（从技术的角度将信息汇总），零售与推销专业人员及时装经理（为个人客户提供咨询，将时装的总体趋势更具体地用来满足他们的需要）。这些人员必须具备必要的技能并了解各种市场。例如，这些技能可能包括开发独特的收集战略；纺纱机，织布机，纺织印花机，男人，妇女及儿童服装的概念与设计；鞋子与附件的生产商，以及零售

服装设计外文翻译文献

商的自有品牌。还有可能需要他们向新客户销售订阅杂志。

其目标是与客户一起紧密合作，确定他们都关心些什么，他们的目标是什么及确定潜在客户，以便制定个性化设计方案。

预测公司的成功取决于准确确定趋势并及时为个性化市场开发这些趋势。趋势受社会，文化，政治及经济气氛以及生活方式的变化，技术发展，媒体与零售的影响。本信息是由国际记者开发并记录的。他们从时装之都，如伦敦，巴黎，米兰，纽约，佛罗伦萨及东京，提供最新的情报。

设计小组确定该情报会如何影响时装及消费者们的意识。 雇用了具有男女与儿童服饰设计技能及说明并开发廓形主题，针织与机织样品，印花织物的详情与附件说明技能的设计人员/说明人员。他们将从趋势信息开发而来的新思维形象化并仔细考虑体形的比例及风格，以便使用服务的任何人员都能清楚视觉资料的含义。

国际代理向世界各地，如洛杉矶，东京，伦敦及巴黎，的客户推销并销售服务。

预测流行色

颜色是季节首要考虑的问题，是根据秋/冬及春/夏的类别而确定的。

在所说季节到来之前的18个月用染料染出颜色（有些客户最多可能要求提前两年提供该信息，但最终的外观盒可能没有给出该信息。）。