Section C
Directions: Read the following passage. Fill in each blank with a proper sentence given in the box. Each sentence can be used only once. Note that there are two more sentences than you need. A. Yet plus-size apparel makes up just a small part of the clothing on the market. B. In turn, plus-size women shopped less because the industry was not serving them well. C. Some brands, such as Michael Kors, do sell plus-size ranges but do not advertise them or display them on websites. D. But the fact is that, take American for example, women’s demand for larger –size clothes is only rising. E. Nike also has extended its “X-sized” sportswear range. F. Gwynnie Bee, Stitch Fix and Dia & Co, for example, share information with designers on preferred styles and fits. Plus-size women might be socially frowned upon (不赞成) and openly avoided by the fashion industry. ___67___
A study done a few years ago by Plunkett Research, a market-research firm, found that 67% of American women were “plus-size,” meaning size 14 or larger. That figure might not have changed much, but in 2016, only 18% of clothing sold was plus-size, according to NPD Group, another research firm.
Designers and retailers have long thought of the plus-size as high-risk. Predicting what these customers will buy can be difficult, as they tend to be more cautious about styles. Making larger clothes is more expensive; but higher costs for fabric cannot always be passed on to consumers. ___68___ “We have money but nowhere to spend it,” says Kristine Thompson, who runs a blog which has nearly 150,000 followers on Instagram.
At last, that is changing. Fast-fashion brands, including Forever 21 and a fashion line sold in partnership with Target, a giant retailer, have expanded their plus-size collections. ___69___
Revenue in the plus-size category increased by 14% between 2013 and 2016, compared with growth of 7% for all apparel (服装). Takings (营业额) were $21.3 billion last year. Social media has played an important role in changing attitudes in the fashion business, says Madeline Jones, editor and co-founder of PLUS Model Magazine.
Nonetheless, designer brands still hold back. ___70___ For those that are willing to take a chance, several internet startups (创业公司) that deliver personally styled outfits to individuals, including plus-size women, offer data to “straight-size” designers.
Not all plus-size shoppers are convinced. Laura Fuentes, a hairstylist from Abilene, Texas, says that many upmarket (高端市场的) department stores still keep their plus-size clothing sections poorly organized, badly stocked and dimly lit, if they stock larger clothes at all. Yet such complaints should be taken with a pinch of salt (有所保留), says Ms. Thompson. “We’re nowhere near where we should be but we’ve made progress,” she says.
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IV. Summary Writing
Directions: Read the following passage. Summarize the main idea and the main point(s) of the passage in no more than 60 words. Use your own words as far as possible.
Sales strategies
How can a company improve its sales? One of the keys to more effective selling is for a company to first decide on its “sales strategy”. In other words, what is the role of the salesperson? Is the salesperson’s job narrative, suggestive, or consultative?
The “narrative” sales strategy depends on the salesperson moving quickly into a standard sales presentation. His or her pitch highlights the benefit for the customer of a particular product or service. This approach is most effective for customers whose buying motives are basically the same.
The “suggestive” approach is tailored more for the individual customer. The salesperson must be in a position to offer alternative recommendations that meet a particular customer’s needs. One key aspect of the suggestive approach is the need for the salesperson to engage the buyer in some sort of discussion. The salesperson can then use the information from the customer to suggest an appropriate product or service.
The final strategy demands that a company’s sales staff act as “consultants” for the buyer. In this role, the salesperson must acquire a great deal of information about the customer. They do this through market research, surveys, and face-to-face discussions. Using this information, the salesperson makes a detailed presentation tailored to a consumer’s needs. More and more sales teams are switching from a narrative or a suggestive approach to a more consultative strategy. As a result, corporations value creativity and analytical skills.
V. Translation
Directions: Translate the following sentences into English, using the words given in the brackets.
72．越来越多的高中生开始关注他们的职业生涯规划。(attention)
73．只有通过乘船周边的居民才能容易地到达这个岛上。(Only)
74．缺乏学习意识是他在上周考试中失败的原因。 (account)
75．那家超市很受欢迎，因为它提供给顾客合理的价格，令人轻松的氛围和范围广泛的产
品。 (range)
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VI. Guided Writing
Directions: Write an English composition in 120-150 words according to the instructions given below in Chinese.
内容须包含：
1. 简要描述图片内容；
2. 简要分析父母陪伴孩子的时间越来越少的原因； 3. 结合自己的经历，谈谈父母多陪伴孩子对其孩子的影响。
金山区2017学年第一学期质量监控
高三英语试卷参考答案
I. Listening Comprehension 1--5 BDDCC 6--10 DBDDA 11--13 CCD 14--16 ABA 17--20 CDAC
II. Grammar and Vocabulary
21. drawn 22. be mistaken 23. the most complicated 24. Because
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25. taking 26. which 27. what(ever)/ all/ everything/something 28. rather than 29. to make 30. when/if
31. B 32. D 33. K 34. G 35. I 36. A 37. E 38. J 39. F 40. H
III. Reading comprehension Section A.
41--45: CBABA 46--50: CDDCB 51--55: ACACD
Section B
56--59: BCCA 60--62: BDC 63--66: CBDD
Section C 67--70: DBEC
IV. Summary
Such sales strategies as narrative, suggestive and consultative strategies can improve a company’s sales. The narrative strategy refers to a standard presentation suitable for buyers with similar motives, while the suggestive strategy means the salesperson should offer alternative choices of a particular customer. Finally, the presentation in consultative strategy is designed to meet a consumer’s specific needs.
V. Translation
72. More and more senior high school students start to pay attention to their career
planning.
73. Only by boat can the nearby residents/inhabitants have easy access to this island.
/get to/reach/arrive at this island easily.
74. His lack of/His lacking study consciousness/awareness accounts for his failure
in the exam last week.
75. The supermarket is very popular, because it provides customers with reasonable
prices, a relaxing atmosphere and a wide range of products. IV. Guided Writing
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