惊!350字的销售信赚到了1.78亿美元!!!
刘克亚 的老师亥尔波特曾经用一封350字的销售信赚到了1.78亿美元。这简直是不可思议!你一定很好奇,究竟是怎样的一封信,竟然能产生这么巨大的威力? 实际上,你必须记住一点:一封好的销售信,就是世界上最简单的 “ 赚钱机器 ” 。
历史上投递次数最多的销售信 亥尔波特曾经写出了一封历史上投递次数最多的销售 信,这封信累计投递超过 6 亿次,现在还在继续投递。那么,这封信到底是什么样的呢? 事实上,如果你看下去就会发现这是一个公开的秘密,相信聪明的你一定能从中悟出成功的秘诀。 这封信卖的是售价两美元的一幅画。画的上半部分是有关姓氏的祖先家族徽章,下半部分是同姓的名人、家族箴言等。信的内容如下:
5687 Ira Road Bath,Ohio 44210 Phone:1-216-666-9356 Dear Mr. Macdonald:
Did you know you’re your family name was recorded with a coat-of-arms in ancient heraldic archives more than seven centuries ago? My husband and I discovered this while doing some research for some friends of ours who have the same last name as you do.We've had an artist recreate the coat-of- arms exactly as described in the ancient records. This drawing ,along with other information about the name, has been printed up into anattractive one-page report. The bottom half of the report tells the story of the very
old and distinguished family name of Macdonald. It tells what the name means, its origin, the original family motto, its place in history and about famous people who share it. The top half has a large, beautiful reproduction of an artist's drawing of the earliest Known coat-of-arms for the name of Macdonald. This entire report is documented, authentic and printed on parchment-like paper suitable for framing.
The report so delighted our friends that we have had a few extra copies made in order to share this information with other people of the same name. Framed,these reports make distinctive wall decorations and they are great gifts for relatives. It should be remembered that we have not traced anyone's individual family tree but have researched back through several centuries to find out about the earliest people named Macdonald.
All we areasking for them is enough to cover the added expense of having the extra copies printed and mailed. (See below.) If you are interested, please let us know right away as our supply is pretty slim. Just verify that we you’re your correct name and address and send the correct amount in cash or check for the number of reports you want. We'll send them promptly by return mail. Sincerely, Nancy L.Halbert
P.S. If you are ordering only one report, send two
dollars ($2.00).Additional reports ordered at the same time and sent to the same address are one dollar each. Please make checks payable to me, Nancy L. Halbert.
艾拉路 5687 号
俄亥俄州巴斯市,邮编 44210 电话: 1-216-666-9356
亲爱的麦克多先生:
你知道吗?远在 700 年前,你家族的姓氏就在黑落狄档案中,以盾形徽章的形式有过记载。
我和我丈夫在帮助一位和你同姓的朋友做家族历史调查的时候发现了这一事实。我们聘请了一位艺术家,严格按照古代记录中的描述,绘出了你们家族的盾形徽章。这幅图,还有关于你姓氏的其他信息,被印制成了一页纸的精美报告。 这份报告的下半部,记录了你家族姓氏的悠久而又杰出的历史故事。其中包括你家族姓氏的含义,起源,最早的家族格言,在历史中的地位,还有你们家族的历史名人。报告的上半部则是一幅你们家族的巨大盾形徽章。整份报告经过确认真实后,被印制在一张牛皮纸上,便于加框后悬挂。
我们的朋友非常喜欢这份报告,所以我们就多做了几份,以便与其他同姓的人分享。 加框后,这些报告不仅可以作为精美的墙上饰物,而且是送给亲朋好友的最佳礼物。需要说明的是,我们并没有追溯你的具体家谱,而是对几百年前你的姓氏历史进行了调查。 我们只需要你付给我们在制作和邮寄这些报告过程中所产生的额外成本 ( 具体见下面)。如果你有兴趣,请立即通知我们,因为我们的库存非常有限。你只要确认你的邮 件地址和姓名是正确的,然后根据你需要报告的数量,将相应的款项以现金或支票的形式寄给我便可。收到你的汇款后,我们将立即为你寄出报告。 你忠实的 南希 . 亥尔波特
特别提醒:如果你需要一份报告,请寄两美元 ($2.00) 。额外的报告,如果同时发往同一地址,每份增加一美元即可。支票的收款人请写上我的名字,也就是南希 . 亥尔波特。 你看这封信的第一感觉,是不是很有亲和力?就像是失去联系的老朋友突然间给你发了一封问候信。这封信总的看下来,给你的感觉就是写信人很为你着想,为你量身定做了很有价值的东西,而他只是象征性地跟你要了一点点费用而已。 利用相同的特点找到不同的消费个体,并且以一种娓娓道来的口吻说出,从而得到很多人的响应。这样的信让你无法回绝。
更多的点击:赚钱机器
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