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(8) It would scientists be possible
and artists to say, could
however, that in the past,
win “patronage ”form rich people money
— a king or a lord would give the artists or scientists
to have them paint their palaces or help them develop new ways of making money. With the
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change in social systems across the world, this no longer happens. A lot of scientific research is now either funded by the state or by private companies.
(9)Perhaps award ceremonies are just the most recent phase of this process.
(10) However, there is more to it than that. When a film wins an Oscar, many more people will go and see it, or buy the DVD. When a writer wins the Nobel Prize, many more people buy their books. When a group wins the MTV awards, the ceremony is seen by hundreds of thousands of people across the world. The result? The group sells lots more records.
(11) Most award ceremonies are now sponsored by big organizations or companies. This means that it is not only the person who wins the award who benefits---but also the sponsors.
The MTV awards, for example, are great for itself!
(12) On the surface, it seems “Win-to be a win
publicizing not only music, but also MTV
”situation, with everyone being happy, but
are winning
let me ask you a question — how far do you think that publicity and marketing
here, and how much genuine recognition of achievement is taking place?
43. What is the author ’s tone Oscars, the Golden
when he mentions awards such as the
Globes and Grammies (Paras. 3 & 4) A. Amused. B. Appreciative.
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C. Sarcastic. D. Serious.
44.According to Para. 4, what would happen to award winning writers?
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A. They would enjoy a much larger readership. B. They would turn to popular novel writing. C. They would continue non-fiction writing. D. They would try controversial forms of art.
A. Awards ceremonies are held for local people.
B. Awards ceremonies are held on important occasions. C. Awards ceremonies are held in certain professions. D. Awards ceremonies are held for all sorts of reasons.
past and those at present lies in_____________.
A. nature of work B. personal contact C. source of funding D. social status
A. promote market rather than achievements B. do good to both market and popularity C. help those who are really talented D. are effective in making people popular
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45.Which of the following statements best sums up Para. 6?
46.According to Para. 8, one difference between scientists and artists in the
47.It can be concluded from Para. 12 that the author thinks awards ________.
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