09Marketing Plan Implementation and Control - 图文

Towards Legal Compliance in MarketingCoverage of a Legal compliance ProgramCompany LawCompetition LawProduct liabilitySales & after-sales financeInternational agreementsTransportation law99－21－21Contract & consumer lawStandards -licensingAdvertising law Intellectual property protectionCopyright lawInternational business law国际商学院市场营销学系

Questions99－22－221. What activities make up the implementation phase of marketing management? Is it better to have a good marketing strategy that is poorly implemented, or a mediocre strategy that is well implemented?(cont.)国际商学院市场营销学系

Questions2. A large manufacturer of industrial equipment has 99－23－23a salesperson assigned to a major city. Regional sales managers supervise the sales representatives in several cities. The chief marketing officers wants to evaluate the profit contribution of the different cities. How might each of the following costs be allocated to each of the cities: (a) the aggregate costs of sending bills to customers; b) district sales managers’expenses; (c) national magazine advertising; and (d) marketing research? (cont.)国际商学院市场营销学系

Questions99－24－243. What’s the nature of “日清日高”and “人单合一”models by HaierGroup（海尔集团）? Explain and evaluate it in terms of certain type of control.国际商学院市场营销学系