高考英语阅读理解基础精品训练题(106)

2014高考英语阅读理解基础精品训练题（106）及答案

阅读理解------B

He has vowed that he will not stop building his business until it is worth ￡100 million. But hard-working Owens can stop for at least a moment's celebration after making his first ￡1 million at the age of 16. Owens, who has used a computer since the age of seven, began teaching himself basic web design at the age of ten when he was given his first Mac computer. He used his pocket money to fund his first business project, website Mac Box Bundle at just 14 which has made ￡700,000 since its establishment in 2008. Mac Box Bundle sells a combination of popular Mac applications which are worth up to $400 together for under just $100 and donates 10 percent of the money to charities.

He then established an advertising company Branchr a year later and worked on the business after school and at weekends. Branchr made a surprising ￡500,000 in its first year. Branchr works as a platform for website owners to sell advertising.

Owens, from Northampton, currently employs eight staff---all adults---around the UK and America as sales and technical assistants. The young man lives with his parents. His mother who is a company secretary said he was inspired to go into business after observing the huge success achieved by Apple's chief executive officers(首席执行官) Steve Jobs.

Owens said, \gain experience and be determined to make it. There is no magical formula(法则) for business, It takes hard work, determination and the drive to do something great. My aim is to become a leading name in the world of Internet and mobile advertising and push myself right to the top of the game.

The teenager insists his professional success has not affected his personal life, and says his interests include photography and playing the guitar. \I don't really talk about my success. To them I'm just a normal teenager and it doesn't change anything between us.\

6. What can we know from Paragraph 1? A. Owens' company is worth ￡1 million now.

B. Owens learned to use computers at the age of 10. C. Owens made ￡700,000 from Mac Box Bundle in 2008.

D. Owens is successful and enthusiastic about public welfare. 7 From Paragraph 2 we know that Branchr _____________. A. takes up all Owens' spare time

B. offers a platform for advertising business C. designs practical software for website owners D. takes up advertising business for Nac Box Bundle 8 Why did Owens come up with the idea of doing business? A. Because eight adults were ready to help. B. Because it was easy to establish web companies. C. Because his parents wanted him to have a try. D. Because he drew inspiration from Steve jobs. 9 Owens tends to think that ____________.

A. every person has potential talent for business B. getting experienced in business needs determination C. it is hard work for people to decide to do something great. D. he is sure to play a leading part in the world of the Internet. 10 What do Ownes' friends think about him?

A. He sets a good example. B. He does quite well in music.

C. He is a common school boy. D. He puts friendship above anything else.

B篇 英国北安普敦16岁男孩欧文斯从14岁起，通过创建网站和开办网络公司，在过去短短两年的时间里，狂赚了120万英镑，成为英国最年轻的百万富翁。

D. 细节理解题。由第一段\

celebration after making his first ￡1 million at the age of 16. \以及\10 percent of the money to charities.\可知，欧文斯不仅在事业上获得了成功，而且还热心公益事业。

B. 细节理解题。由第二段\advertising.\可知，Branchr提供开展广告业务的平台。

D.细节理解题。由第三段\huge success achieved by Apple's chief executive officers(首席执行官) Steve Jobs.\可知，欧文斯受到苹果公司首席执行官史蒂夫乔布斯事业成功的启发，产生了经商的念头。 A。细节理解题。由第四段 \need to gain experience and be determined to make it. \可知，欧文斯认为每个人都有潜在的经商才能。

C。细节理解题。由最后一段\anything between us.\可知，对于同龄的小伙伴来说，欧文斯只是一个普通的学生。

C

Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a gift for self-promotion and because they have so much money to throw around. “It’s unfair,” they say, “that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…”

The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more likely that you would obtain details about performance, price, etc., from an advertisement.

Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway regulations while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily amount of great disasters.

We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of income. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price! Another thing we mustn’t forget is the “small ads”. which are virtually in every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns! For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the “hatch, match and dispatch” column but so far the most fascinating section is the personal or “agony” column (读者来信专栏). No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! 11. What is the main idea of this passage? A. Advertisement.

B. The benefits of advertisement.

C. Advertisers perform a useful service to communities. D. The costs of advertisement.

12. The attitude of the author toward advertisers is ________. A. trustworthy

B. appreciative

C. critical

D. dissatisfactory

13. Why do the critics criticize advertisers?

A. Because advertisers often boast or exaggerate the fact.