are characteristic of global or transnational
companies.
2. What are some major trends in the world
that will affect marketing?
There are numerous driving forces affecting
global integration and global marketing.
These include: technology, regional
economic agreements, market needs and
wants, transportation and communications www.docin.comimprovements, rising product development
costs, quality issues and the growth of
transitional/global companies.
3.Explain the differences among a market
allocation economic system, a command
allocation system, and a mixed system.
A market allocation economic system relies
on consumer-driven forces of supply and
demand to allocate resources. The
elements of the marketing mix are important
strategic variables that companies use to
attract attention to their product and service
offerings.
In a command allocation system, the state
decides what goods will be produced and
what enterprises will produce them.
Production targets are also set by the state.
No “pure” market or command allocation
system exists in the world today. www.docin.com
5.Describe the similarities and differences
among a free trade area, a customs union, a
common market, and an economic union.
Give an example of each.
All four forms of economic integration
eliminate tariffs and quotas among member nations.
customs unions, common markets, and
economic unions all have common external
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