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Unit4
Listening skills: Identifying the associative meaning of ads
Obey your thirst.
Drivers wanted.
She works while you rest. Make yourself heard. We lead. Others copy. Good to the last drop. Don't leave home without it.
No business too small, no problem too big.
Listening in > Task 1
shoes funny a lot of life ad
extra spring money
millions of dollars for nothing reach the top hard work
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focus on forget
Listening in > Task 2
FTFFT
Listening in > Task 3
ABBCC
Let's talk > Task 1
TFTFT
Further listening and speaking > Further listening > Task 1
banned tobacco ads
young people smoking cigarettes
ways around the law new customersold ones
smoking on campus
Further listening and speaking > Further listening > Task 2
ACBDD
Further listening and speaking > Further listening > Task 3
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FTFTF
Unit 4 test
28.B. Because short slogans can catch busy people's attention. 29.B. The woman spends a lot of money shopping. 30.C. Ads should be adapted for particular places. 31.D. To express his agreement with the woman 32.C. She is easily influenced by advertisements
47.We do
48.change the image 49.do some surveys 50.different age groups 51.all the time 52.your users 53.target
20.C. To encourage readers to get rid of a certain idea. 21.A. The advertiser 22.A. Local advertising.
23.A. Mail advertisements go to people with certain characteristics 24.B. The definition and classification of ads
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33.C. kind of 34.D. for nothing 35.C. to show 36.D. bringing in 37.C. Sums 38.C. Even
39.B. only too natural 40.D. Around
41.B. do some publicity 42.C. You name it
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