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1 Introduction

1.1 Research background

According to the latest Chinese e-commerce data research center data£¬its data displays Chinese e-commerce transactions have achieved 763 trillion yuan, an increase of 30.4%, including scouring the sea cross-border transactions 2 trillion, year on year growth of 42.8%, in the network model and the development of Internet technology , the market transactions of overseas purchasing being increasedin an alarming number multiplication effect , since then the demand for the products is strongly increased that promotes the commodity consumption and economic development.

With the change of domestic consumer's income level and consumption concept, the pursuit of quality of goods, the trend of the Chase also has changed;typical service modes of B2C (Business to Customer) and C2C (Customer to Customer) of the e-commerce pattern typical service modesbeing rising and mature ; tariff raterising, the difference of domestic and foreign goods, especiallythe price of luxury goods and health care products being broad; payment system continues improving, the huge consumer groups is different and the agent become specialized; the deficiency and dull domestic goods and merchandise quality,;price is completely deformed, the increase of overseas advertising and other factors promote the development of overseas purchasing.Due to the global population is too large, and many international electronic business companiesand websites even under the premise of opening up also can not work out the large and personal business area and artificial limits, Domestic consumers cannotin pay with a positive proportion enjoy preferential foreign e-commerce companies and websites goods, even enjoy they also need to pay a high cost of logistics, but online shopping can be solved justly. For consumers, reducing the hidden costs, time costs, labor costs, the spirit of the cost, communication cost etc .and tangible costs such as transportation costs, cost of living and so on, through the overseas purchasing this way consumers can achieve maximum benefits, for the entrusted party, whether it is private overseas purchasing or official overseas

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purchasing, there are existing \taxcan achieve \as tour guides, flight attendants, overseas students and the persons who often working to abroad.

1.2 Research value

The rapid growth of the scale of the market, the domestic consumer's fanatical pursuit, the Chinese market filled with the international products and so on are worth researching and analyzing. The electronic commerce mode which fried too thermalization and their intense pursuit of high-end luxury goods, consumers are willing to use the negative slope of price to buy foreign goods or goods in Hongkong, these are worth studying; merchandise competition,imbalance ratio between commodity supply and demand , the development of consumer¡¯s \and the efficiency is not proportional to the development are all worthy of further investigation; how can the development of overseas purchasing develop rapidly and the owners and consumers and the government maximize their value even in the premise of the conflicts of interest; the consumer is how to choose and compare the different ways to realize the maximization of overseas purchasing to realize their ideal value; in the process of overseas purchasing ,and their differences with the traditional way of shopping ,which all worth to discourse and analyze.

1.3 Research summary

Through a brief introduction of overseas purchasing characteristics,Hou Zefeng expounds the beneficial and adverse for China's economic and trade; Yang Xusheng, Li Minhua, Zeng Qi, Deng Yuhang through the investigation of overseas purchasing prevailed in the groups of students, analyze consumers and purchasing data, put forward a series of suggestions and measures; Zhang Lijian analyze risks of tax detailed involved in purchasers and consumers, and puts forward how to avoid the tax to maximize the interests of subject; this article describes the main diversification in overseas purchasing and the existing process under the premise of elastic conditions, and the analysis of multiply effect the growth of overseas purchasing market brought

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about by the scale and significance, from consumers, the entrusting party and government to the foreign market, risks and restriction of its existence and the relative research on the strategy of the Overseas purchasing can continue developing on the basis of the balance of interests.

2 An overview of overseas purchasing

2.1 The definition and types of overseas purchasing

Overseas purchasing\that isthrough overseas purchasing or individuals and professional groups¡¯regular entry and exit , help consumers to buy theoverseas goods.[16]

Overseas purchasing network: a branch of e-commerce, is based on the Internet application and international logistics, to provide buyers with overseas products by agents who earn agency fees and other related costs . [10]

Overseas purchasing refers to domestic buyers by someone or some organization in overseas markets for purchasing goods, and then through the postal, courier or directly carrying to landand etc. then sent to the hands of buyers. [17]

To sum up, I think that overseas purchasing refers to thesale mode that consumers in the choice of private or official overseas purchasing and then reach an agreement with the entrusting party to bur overseasgoods in e-commerce platform and in perfect payment system,according to consumer¡¯s demand ,clients buy the corresponding items ,then through the third party logistics or personally take goods back to the domestic consumers.

From division of overseas purchasing service area :

(1)Global overseas purchasing : the service object of global overseas purchasing is for the global consumer, general agent is a comprehensive large-scale official occupation and professional overseas purchasing businesses and websites, while using the Alipay system to complete the settlement inthe platform of overseas shopping.

(2)In some countries overseas purchasing: service objects are oriented to the consumers in some countries, generally developed and developing rapidly nations, the

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agent is generally occupation and small official overseas purchasing companies and websites, it is settled also on the overseas shopping platform.

(3)specific overseas purchasing: service object is the a country of domestic consumers, the agent is occupational and private overseas purchasing website and the company, using QQ, WeChat or Alipay wallet for settlement.

From division of agent :

(1) Acquaintances or friends private overseas : when friends or acquaintances want others to help them buy the goods in abroad, mainly purchasing luxury goods such as cosmetics, brand-name bags or perfume or articles.

(2) Specialized professional overseas purchasing individual and team is also private overseas purchasers: the general store on the net called \or\tour guide\flight attendants or persons who often go to abroad, put ordersonlineor through a variety of electronic media business to purchase.

(3) Official overseas purchasing: generally the large sites or large community forums, paste and etc; the overseas purchasing website and the diversification of consumer groups of the company, a wide degree of subdivision; or professional overseas purchasing website, the degree of subdivision is single-minded ,generally consumer groups in high life level and income ; the comprehensive overseas purchasing enterprises like Taobao or Jingdong , providing diversification of commodities and facing a wide range of consumer groups; finally websites whose type is \

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