The logo was designed in 1962 by Jim Schindler to resemble the arch shaped (拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968. Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steven Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette (轮廓) of an apple with a bite taken out of it. And then the
rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three- pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie. and DMG in 1926.
1.What does the author think of the stories of the great logos? A.They are boring. B.They are attractive C.They are out of date. D.They are practical
2.What does Nike’s logo stand for? A.The goddess of victory
B.The source of inspiration for soldiers C.The wing of the Greek goddess D.The statue of the Greek goddess
3.We can learn that Apple’s present logo is______. A.the religious story of Adam and Eve
B.Newton’s sitting under an apple tree C.a bitten apple with only one color D.the rainbow-colored bitten apple
4.Which of the following time orders describes the births of the great logos? A.Nike – McDonald’s – Apple – Mercedes Benz. B.Mercedes Benz – McDonald’s – Nike – Apple. C.Mercedes Benz – Apple – Nike –McDonald’s. D.Nike –Mercedes Benz –McDonald’s – Apple.
答案以及解析
1答案及解析： 答案：1.A; 2.C; 3.B; 4.D
解析：1.推理判断题,根据第二段第一句中的“Such situation\可知答案在第一段,第一段暗示出分化商业巨头的原因是他们控制了数据市场, 故答案为A项。 2.细节理解题.根据第三段最后两句可知答案是C项。 3.细节理解题 .根据第五段第二、三句可知选B项。
4.推理判断题.根据第六段可知,大数据规则的松动可以让小公司获得更多的机会,故选D项。
2答案及解析：
答案： 1.D; 2.C; 3.A; 4.D
解析： 1.细节理解题。根据第一段最后一句 El Ni?o sees warm water, collected over several years in the western Pacific ,flow back eastwards when winds that normally blow westwards weaken, or sometimes the other way round.可知厄尔尼诺现象见证了海洋中水流方向的变化。故D正确。
2.细节理解题。根据第二段第二句Rich countries gain more from powerful Ni?o ,on balance,than they lose.可知富有国家从厄尔尼诺现象中得到的好处要大于所得到的坏处。接着在第三句中列举了1997年的厄尔尼诺给美国经济带来的好处。故C项正确。
3.推理判断题。根据第四段第三句According to the Overseas Development Institute (ODI),however,just 12% of disaster-relief funding in the past two decades has gone on reducing
risks in advance,rather than recovery and rebuilding afterwards. 根据ODI的观点,为应对厄尔尼诺政府应该做更多的投资预防厄尔尼诺现象的危害而不是在出现问题以后再进行重新补救和恢复。故A项正确。
4.目的意图题。本文主要介绍了厄尔尼诺现象对地球的影响,并告诉我们的政府应该做更多的投资预防厄尔尼诺的危害而不是在出现问题以后再进行重新补救和恢复。再根据最后一句“Since the poorest are least likely to make up for their losses from disasters linked to El Ni?o, reducing their losses needs to be the priority.”各国政府要把减少损失放在优先的位置。也就是要事先做好准备。故D项正确。
3答案及解析： 答案：1.C; 2.A; 3.C
解析：1.推理判断题。根据第一段的内容可推知,第一段在文章中起导入作用,以引起读者对各种移动交流应用软件的关注,故选C项。
2.细节理解题。根据文章对三个不同移动交流应用软件特色的介绍可知,日本的Line有gaming和stickers这两个特别的功能,结合选项可知,故选A项。
3.细节理解题。根据WhatsApp (US)部分的It's noted for its accessibility, ease of use and the absence of advertisements.可知,WhatsApp受人欢迎的特点就是没有广告。故选C。
4答案及解析： 答案：1.C; 2.D; 3.B; 4.B
解析：1.细节题。根据He said his suggestion would allow everyone to directly enjoy the fruits of the country's economic success, help the lower-income groups deal with rising prices and increase consumption(消费)around the country. 可知Xing Pu建议政府给每个中国人发1000元是因为经济增长的果实应该大家分享。
2.细节题。根据Recent years have seen the government carry out a series of pro-poor (扶贫) and pro-rural(惠农)policies, including increasing spending on public healthcare and calling off the agricultural tax.可知政府通过执行扶贫政策来帮助低收入群体。
3.细节题。根据Xing said while making the draft, he has borrowed many ideas from practices in countries like the United States and Singapore.可知Xing Pu的给公众发红包的想法主要来源于美国和新加坡的政府给他们的民众发现金。
4.细节题。根据\holds good for all time. It could be better to improve the public service or cut the price of energy use in daily life,\可知根据一些专家来看,降低每日能源消耗的价格比发钱更好。
5答案及解析： 答案：1.A; 2.C; 3.B; 4.B
解析：1.细节理解题。根据第三段“By the mid-1950s, this new white R&B music, called rock ‘n’ roll, had become very popular.”可知。
2.细节理解题。A、B、D三项所述均与文章第四、五段中的信息相符,这个乐队形成了自己的音乐风格,但并没有使美国风格的歌曲流行起来。
3.推理判断题。根据文章第三段“By the mid-1950s, this new white R&B music, called rock ‘n’ roll, had become very popular. Singers like Elvis Presley and Bill Haley attracted millions of teenage fans.”可知。
4.标题归纳题。纵观全文可知,文章主要讲述了摇滚乐的发展史。
6答案及解析： 答案：1.B; 2.C; 3.C; 4.B
解析：文章讲述了几种很受欢迎的品牌他们所代表的理念,在耐克,苹果,麦当劳,奔驰,阿迪达斯等这些知名品牌的设计中都有着深刻的理念融入其中。
小题1:细节理解题。I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one – it’s so simple. And I liked the stories behind them, which made me forget all other things.句子的意思是:在世界上每一个伟大的理念背后都有着有趣的故事,就我个人来说,耐克是我最喜欢的,我喜欢这些品牌背后的故事,他使我忘记所有其它的事情,从本句来看这些故事是很吸引人的。故答案应为B
小题2:细节理解题。This logo represents the wing in the famous statue of the Greek goddess.耐克这个品牌符号所代表的是希腊女神雕塑的翅膀。由此句可知答案为C
小题3:细节推理题。从第四段的句子:a rainbow- colored silhouette (轮廓) of an apple with a bite taken out of it. And then the rainbow- colored apple was replaced by the one- colored logo in 1998. It has not been changed so far.可知苹果符号的设计理念被改变了很多次,彩虹颜色的苹
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