ÐÂÊÓÒ°ÊÓÌý˵½Ì³Ì2quiz1-4´ð°¸

4. 5. 6. 7. 0 1 0 0 (δ´ð) all the time users targets different age groups all the time your users target Subtotal: 3 ÀÏʦÆÀÓ Click ONCE on the speaker icon to start listening! ·ÅÒô½áÊøÇ°Çë²»ÒªÀ뿪±¾Ò³¡£·ñÔò¾ÍÌý²»³ÉÀ²! Part 3 Short passages/dialogs and blank filling (ÿСÌ⣺ ·Ö) Directions: Listen to the following recording, then answer the questions by filling in the blanks. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers. 1. 3. 4. 7. 8. Part 3 Short passages/dialogs and blank filling(ÿСÌâ: 1 ·Ö; Âú·Ö£º8 ·Ö) СÌâ 1. 2. µÃ0 0 ¶Ô ÎҵĴ𰸠(δ´ð) (δ´ð) ¿Í¹Û marketing strategy Internet ·Ö ´í What will the man do after a detailed proposal is made? He will pass it to . How will the manufacturer deal with direct mail? Since direct mail is for manufacturers, it will to small . What other media does the woman suggest to create brand recognition? Billboards and . What media is the woman considering in order to reach computer users? The and computer . According to the man, what should they do to reach their target market? They must use the right . 3. 4. 5. 6. 7. 8. 0 0 0 0 0 0 (δ´ð) (δ´ð) (δ´ð) (δ´ð) (δ´ð) higher-up magazines newspaper ads not suitable be left retailers the higher-ups Subtotal: 0 ÀÏʦÆÀÓ Click ONCE on the speaker icon to start listening! ·ÅÒô½áÊøÇ°Çë²»ÒªÀ뿪±¾Ò³¡£·ñÔò¾ÍÌý²»³ÉÀ²! Part 4 Short passages/dialogs and cloze (ÿСÌ⣺ ·Ö) Directions: Listen to the following recording, then fill in the blanks. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers. Questions 1 to 12 are based on the following passage. In the 1920s 1. realized the possibility of using the 2. for advertising. The radio could quickly convey their message to 3. even if they did not have printed ads or they were not 4. . In the 1950s television became the No.1 5. , on which advertisers could demonstrate their 6. and present 7. figures, and control 8. . Today advertisers spend 9. dollars though they may not know how 10. the advertising is. A man said that he knew half of his advertising budget 11. , but he did not know 12. . Part 4 Short passages/dialogs and cloze(ÿСÌâ: 1 ·Ö; Âú·Ö£º12 ·Ö) СÌâ 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 110 (δ´ð) was wasted µÃ0 0 0 0 0 0 0 0 0 0 ¶Ô ÎҵĴ𰸠(δ´ð) (δ´ð) (δ´ð) (δ´ð) (δ´ð) (δ´ð) (δ´ð) (δ´ð) (δ´ð) (δ´ð) ¿Í¹Û advertisers radio the consumers literate advertising medium products well-known public emotions millions of effective ·Ö ´í . 12.

Subtotal: 0 ÀÏʦÆÀÓ

0

(δ´ð)

which half

Click ONCE on the speaker icon to start listening! ·ÅÒô½áÊøÇ°Çë²»ÒªÀ뿪±¾Ò³¡£·ñÔò¾ÍÌý²»³ÉÀ²!

Part 5 Short passages and multiple choice questions

(ÿСÌ⣺ ·Ö)

Directions: Listen to the following recording, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.

Questions 1 to 5 are based on the following passage. 1. 2. 3. 4.

A. Mail advertisements go to people with certain characteristics. Which of the following is true of direct mail? A. Local advertising. B. Trade advertising. C. National advertising. D. Professional advertising.

Which of the following is second in importance? A. The advertiser. B. An advertising agency. C. The retailer. D. The shop.

According to the passage, who is most likely to pay for an ad? A. To encourage listeners to buy a product. B. To persuade readers to support an organization. C. To encourage readers to get rid of a certain idea. D. To persuade listeners to agree with a certain idea.

Which of the following is NOT mentioned as a purpose of advertising?

5.

B. Mail advertisements go to producers rather than professionals. C. Mail advertisements are more effective than TV commercials.

D. Mail advertisements are more expensive than other forms of advertisements. What is the passage mainly talking about? A. The role of advertising in modern society. B. The definition and classification of ads. C. The effects of various types of ads. D. The importance of various types of ads.

Part 5 Short passages and multiple choice questions(ÿСÌâ: 1 ·Ö; Âú·Ö£º5 ·Ö) СÌâ 1. 2. 3. 4. 5.

µÃ0 0 0 0 0

¶Ô

ÎҵĴ𰸠(δѡ) (δѡ) (δѡ) (δѡ) (δѡ)

¿Í¹Û C A A A B

·Ö ´í

Subtotal: 0 ÀÏʦÆÀÓ

Click ONCE on the speaker icon to start listening! ·ÅÒô½áÊøÇ°Çë²»ÒªÀ뿪±¾Ò³¡£·ñÔò¾ÍÌý²»³ÉÀ²!

Part 6 Short passages and True/False questions

(ÿСÌ⣺ ·Ö)

Directions: Listen to the following recording, then mark the statements T (true) or F (false). You will hear the recording twice. After the first playing, there will be time for you to write the correct answers. Use the second playing to check your answers.

Questions 1 to 5 are based on the following passage. 1. 2.

A. T

The hotel charges the man three dollars for three golf balls. A. T B. F

It costs the man one dollar to play a round of golf.