have to think about what will make the event memorable. Audience participation is generally a good way to achieve this ,for example giving a theme to the event ,such as a 1970s disco or a Hawaiian evening.(3)________ It may also put some under pressure ,making them feel that they will have to dance like John Travolta or to rely more on their wallet than their imagination to make their costume.(4)__________
An alternative is simply to give them a treat by taking them to a show or sporting event and afterwards for a meal where they can relax and chat .(5)________ The advantage of these is that the clients are more likely to look forward to it and to share the good news with others in the wider world who may also have an interest in the event .(6)________In addition ,anything that goes wrong at the events is likely to reflect badly on the main organiser and not your company.
A This will get the participants more involved and help to ‘break the ice ’ if people
don’t know each other well,but be careful.
B An example of this would be a golf tournament or a football match.
C The first two are more like presentations and will mean putting on a show to Impress.
D Staff parties,on the other hand ,are much less stressful because the consequences
of failure are not so damaging.
E A speaker may not turn up ,a piece of vital equipment may fail ,the invitation may
Give the wrong date.
F Done badly ,the company may end up looking cheesy ,disorganised or even Cheap.
G The result is good publicity and an enhanced image for the company.
H The balance is a difficult one and it all depends on the skill of the organiser in the
planning and publicizing of the event ,so the guests feel at ease.
VOCABULARY Go and get
1 Complete the following sentences using the correct form of either go or get.
0 There is always a danger that something will go wrong on the day.
1 I have a lot of things to ______ready before the party tomorrow. 2 The key to a successful event is to _________all the participants involved.
3 I can’t do 13 July, I am afraid --it’s the day my brother is ______ married
4 Don’t worry.Everything is _________according to plan.
5 Can you call them please?I’ve tried to convince them, but I’m not ________anywhere.
6 The budget for this event is out of control. The company will
2
READING
3
_________bankrupt at this rate.
7 The boss will _______ crazy if the funds out you’ve taken his parking space.
8 Everything went smoothly ,except for the three people who ____ lost on their way from the airport. Choose four of the above phrases with go or get and write sentences of your own. Planning a corporate event You work for Vermillion Events Management, which
specialises in organising conferences and corporate events.You receive the following letter . Read it and with your partner agree an outline plan for the event using the framework given on page 101. CATHSTONE● ● ● ●
DESIHNERS OF FINE JEWELLERY
Dear sir / madam
Cathstone will be celebrating its 50th anniversary in business this November and would like to organise a suitable event to
Commemorate the occasion. Your company was recommended to me by a colleague. In case you have not heard of us,Cathstone is Asia’s leading jewellery designer and wholesaler.We supply prestige jewellers in major cities across the world. Attending the event will be the senior management team (30people) and about 200 of our key clients and supplies with their husbands,wives or partners. I don’t need to stress to you the importance of putting on a good
show ,but we leave it to you to come up with a proposal for what the theme and venue might be .We have set aside a reasonable budget for the event,but of course we are not handing you a blank cheque !Please submit a rough estimate of cost with your proposal .
I look forward to hearing from you.
Your faithfully
Martha Lorax Martha Lorax
Communications Director
Outline proposal for corporate event
1 Company _______________________________________ 2 Purpose of event ___________________________________ 3 Venue____________________________________________ 4 Theme ___________________________________________ 5 Speakers/Guests___________________________________ 6 Activities_________________________________________ 7 Food and drink____________________________________ 8 Promotional literature /gifts__________________________ 9 Approx. cost per head_______________________________
SPEAKING Exam success
Practice making brief notes that you can Refer to when giving a short speech or contributing at a meeting.
Making a pitch
4 You have been invited to pitch for the customer event at
Cathstone .Divide yourself into pairs of events managers and a panel of a Ca thstone managers.Read the instructions below and then act out the meeting.
Events managers
Present your ideas for the event to the Cathstone panel.Divide the presentation into two parts so that each person has equal opportunity to speak .Be prepared to answer questions afterwards.
Panel
First discuss together what you are looking for .Then listen to two or three pitches by different event management companies. After each pitch ,ask questions.At the end decide who is the winner and be prepared to give our reasons.
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