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文化差异下宝洁公司品牌的汉译

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编号

XXXXXXXXXXX大学

毕业论文

A Study on Chinese Translation of P&G Brand

题 目 Names under Sino-American Cultural Differences

中美文化差异下宝洁公司旗下品牌的汉译

学生姓名 学 号 学 院 专 业 班 级 指导教师

XXX XXXXXXXXXXX 英语系 英语 XXXXXXXXX XXX 讲师

二〇一五年六月

XXXXXXXXX大学

本科毕业设计(论文)诚信承诺书

本人郑重声明:所呈交的毕业设计(论文)(题目:A Study on Chinese Translation of P&G Brand Names under Sino-American Cultural Differences)是本人在导师的指导下独立进行研究所取得的成果。尽本人所知,除了毕业设计(论文)中特别加以标注引用的内容外,本毕业设计(论文)不包含任何其他个人或集体已经发表或撰写的成果作品。

作者签名: 年 月 日

(学号):

毕业论文专用纸

Acknowledgments

Upon the completion of this thesis, I would like to deliver my deepest and sincere gratitude firstly to my supervisor XXX, for her inspiring and constructive suggestions, for her careful revisions to the draft of this paper, as well as her continuous encouragement and guidance. She has contributed a lot to the accomplishment of this thesis. Without her constant instruction, correction and encouragement, I could not have made this thesis better than I can ever possibly produce.

Secondly, I also owe my heartfelt gratitude to the teachers who have taught and helped me a lot at English Department in the past four years. Their courses have expanded my scope of knowledge and inspired me in preparing and writing this thesis. I am also greatly indebted to my college and the English Department, under the comfortable environment, I could write this thesis heart and soul. Lastly, I am really grateful to my beloved parents for their boundless love and considerations to me all through these years. My thanks also go to my entire classmates and my friends who helped me a lot in referring to information and solving my problems during the difficult course of this thesis.

毕业论文专用纸

Table of Contents

Abstract ........................................................................................................................... i 摘 要 ........................................................................................................................... ii Introduction ................................................................................................................... 1 I. Literature Review ....................................................................................................... 3 A. A Brief Introduction to P&G Company .............................................................. 3 B. Categories of P&G Brand Names ....................................................................... 3 C. Elements Contributing to the Success of P&G ................................................... 3 II. Brand Name Translation ........................................................................................... 5 A. Definition of Brand Name Translation ............................................................... 5 B. Strategies of Brand Name Translation ................................................................ 5 1. Transliteration ................................................................................................ 5 2. Paraphrase...................................................................................................... 5 3. Complementary Translation .......................................................................... 6 4. Innovative Translation ................................................................................... 6 5. Partial or No Translation ............................................................................... 6 III. Cultural Differences ................................................................................................ 7 A. An Introduction to Chinese and American Culture ............................................ 7 B. Cultural Differences Between China and America ............................................ 7

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